Snarky Amazon Reviews Send T-Shirt's Sales To The Top
Can a T-shirt go viral online? Well... of course it can.
There's an informal comedy-writing workshop of sorts going on over at Amazon, where a growing wave of reviewers have latched on to a T-shirt bearing the image of a trio of wolves howling at the moon.
Snarky reviewers at the site are giving the T-shirt credit for everything from psychedelic vision quests to new and intense attention from the opposite sex. Some of the tales are quite elaborate.
"I have been wearing this shirt for about 15 weeks and I have not needed to wash it!" claim's one Amazon shopper's review. "You don't put this shirt on your torso you put it on your soul."
"Rex Creekmur" of Washington, DC, puts a J.J. Abrams-style twist on his review. "If you inadvertently put this shirt on backwards AND inside out, you will cause a tear in the actual fabric of space-time," he warns.
Another reviewer makes a veiled reference to a previous product that somehow became the butt of a viral wave of joke reviews: "I accidentally spilled a glass of Tuscan Whole Milk down the front of this shirt, and my soul was torn from my body and thrown into heaven by a jealous God."
That's right. People are not just reviewing the three wolves T-shirt -- they're buying.
"It's nice to see our shirt at number one at Amazon," Michael McGloin, one of the partners at The Mountain, the New Hampshire-based company that makes the shirt. "We're of course, okay with publicity... [and] it's hilarious that you can comment on an Amazon product and push it to number one."
McGloin said that he finds some of the reviewer comments to be hysterical, but finds some of the reviews to be a little meanspirited.
Though the company doesn't yet know what sort of sales uptick to expect from this accidental splash of attention from online jokers, McGloin said that shirts like this were already selling briskly. "Wolf shirts are super hot right now," he said. "It's the year of the wolf I guess."
May 19, 2009; 3:32 PM ET
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