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Google on Apple's purchase of Quattro: look, competition

Google's release of its smart phone, Nexus One, today shows how everyone in the tech industry is getting into the wireless space. And make no mistake, much of the race is for future advertising dollars on mobile devices.

In a blog post this afternoon, the online search giant said Apple's move today to buy Quattro Wireless reveals a competitive market for mobile search.

"With more investments and acquisitions in the space, including from established players like Apple and Google, that's a sign that vigorous growth and competition will continue," said Paul Feng, a group product manager at Google.

The post comes as federal regulators place greater attention on Google, which has spread into so many different businesses. The Department of Justice is investigating the company's foray into digital book scanning and publishing. The Federal Trade Commission has looked at the firm's board ties to competitor Apple. Privacy advocates say federal regulators need to look more closely at Google's gathering in personal data from users for behaviorial advertising on mobile devices.

Google said during its presentation of the Nexus One that search queries increased by five times over the last year. The search engine wants to be able to extend its dominance in search advertising on desktop Internet use to wireless phones. It's also acquired AdMobs, which is being reviewed by the FTC, to grab advertising dollars from display ads as well.

By Cecilia Kang  |  January 5, 2010; 3:53 PM ET
Categories:  Antitrust , FTC , Google  
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