Adobe (hearts) Apple -- except for that one little Flash problem
Image via CrunchBase
Tech-heads have been eating up an ongoing war between Apple and Adobe, which makes lots of software that you use all the time, such as Photoshop, Acrobat and Flash, which is the software at the heart of the dispute.
Steve Jobs's new Apple iPad (and the iPhone and iPod) doesn't support applications that run Flash, a multimedia platform that works animation, video and interactivity on Web sites. Adobe is not crazy about this because the iPad looks like it's going to be a hit. Apple sold 1 million of them in the first month they were out.
But Jobs says iPad users (and other mobile users) don't need Flash, which really ticked off Adobe. Jobs laid the hammer to Flash in this long posting he wrote back in April. Jobs summed up:
"Flash was created during the PC era – for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short."
Well, Adobe fired back at Apple and Jobs today in full-page newspaper ads (Yay!) including in The Washington Post (Double yay!) topped with a big headline: "We (heart) Apple." The ad listed all the things about Apple and the iPad that Adobe loves, but then concluded thusly:
"What we don't love is anybody taking away your freedom to choose what you create, how you create it and what you experience on the web."
Takeaway for you? If you buy some Apple products, they won't display some Flash content, and that will be disappointing. Takeaway for me? I hope Steve Jobs buys a full-page ad in response to Adobe's.
--By Frank Ahrens
May 13, 2010; 3:22 PM ET
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