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Facebook founder Zuckerberg says easier privacy tools coming after uproar

Facebook founder Mark Zuckerberg said he hears you. You don't like the new privacy tools introduced since last December and so the company is going to change things so that it is A) easier to understand and configure who gets to see your profile and other information, and, B) easier to opt out of sharing your information with third-party advertisers.

Zuckerberg didn't go into detail about the changes that he said will be introduced in coming weeks. But note: the default will continue to be for user information to be shared with advertisers unless a user actively changes it.

Here's his op-ed:

The challenge is how a network like ours facilitates sharing and innovation, offers control and choice, and makes this experience easy for everyone. These are issues we think about all the time. Whenever we make a change, we try to apply the lessons we've learned along the way. The biggest message we have heard recently is that people want easier control over their information. Simply put, many of you thought our controls were too complex. Our intention was to give you lots of granular controls; but that may not have been what many of you wanted. We just missed the mark.

We have heard the feedback. There needs to be a simpler way to control your information. In the coming weeks, we will add privacy controls that are much simpler to use. We will also give you an easy way to turn off all third-party services. We are working hard to make these changes available as soon as possible. We hope you'll be pleased with the result of our work and, as always, we'll be eager to get your feedback.

We have also heard that some people don't understand how their personal information is used and worry that it is shared in ways they don't want. I'd like to clear that up now. Many people choose to make some of their information visible to everyone so people they know can find them on Facebook. We already offer controls to limit the visibility of that information and we intend to make them even stronger.

By Cecilia Kang  |  May 24, 2010; 6:44 AM ET
Categories:  FTC , Facebook  
Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati   Google Buzz   Previous: Updated: Want to leave your AT&T iPhone contract? That just became more expensive.
Next: Internet privacy comes to head; Facebook to change tools, Google accused of wiretapping

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