Federal Eye's Q&A on USA.gov redesign

By Ed O'Keefe
The Obama administration has revamped and relaunched USA.gov, the online home for federal services and information. Dave McClure, associate administrator at the General Services Administration, oversaw the site's revamp and spoke about the redesign and dozens of new Web applications, or "apps," for mobile phone users:

Q. Why did USA.gov need a redesign?

A. The Web site itself is 10 years old, and it's gone through some upgrades, but it's basically been created around information. Now we're trying to transform it so it's built around citizens.

Q. What kind of audience research was done to determine what was needed?

A. We engaged the public online on what they found useful about USA.gov. The engagement ranged from design to format to functionality to presentation to relevance, so we did a pretty extensive dialogue to get ideas.

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