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As regulators eye Google dominance, Yahoo and Microsoft make some gains in search

Google is still the king of search, but Yahoo and Microsoft are gaining more headway in the lucrative market. The changes are small, but they come amid increased focus by regulators on Google's dominance in the search market and whether the company is leveraging its market leadership in a way that disadvantages competitors.

According to new data released by Comscore, Google captured 62.7 percent of the search market in June, down 1.1 percentage points from May. That compared to Yahoo's position with 18.9 percent of searches, up 0.6 percentage points from the previous month. Microsoft's Bing search engine edged up slightly to 12.7 percent from 12 percent. But Microsoft, a relative newcomer, is gaining fast traction as it had just 8 percent share one year ago. Check out CNET's take on Microsoft's search strategy, which is all about mobile and maps.

Michael Leidtke of the Associated Press wrote that the figures are misleading because they account for automated searches along with those put into a search box by a user.

Google's search-market dominance was raised as an issue when the company bought AdMob, a mobile advertising platform, in a deal ultimately approved by the Federal Trade Commission because of Apple's foray into the space. I've written about the lobbying effort from competitors and one consumer group to get regulators to investigate Google for antitrust violations. And the company will surely get a thorough review of its most recent $700 million acquisition of ITA in the online travel space.

By Cecilia Kang  |  July 14, 2010; 6:00 AM ET
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