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One-third cell phone users have apps, but few using them: Pew, Nielsen surveys

Thirty-five percent of adult cellphone users have apps to book a table at a restaurant, check in with friends on Facebook and find their way through GPS maps.

But only one-quarter of those cellphone owners are using those apps. Taking pictures and text messaging remain the most popular things to do with wireless gadgets, according to two surveys released Tuesday.

The Pew Research Center’s Internet & American Life Project and the Nielsen Co. joined in announcing their findingsPIP_Nielsen Apps Report FINAL .pdf on cellphone app use with two surveys showing that even amid the excitement of new apps-centric smart phones, users are slow to embrace the technology.

“It is clear that this is the early stage of adoption when many cell owners do not know what their phone can do,” said Kristen Purcell, associate director for research at the Pew Internet Project. “The apps market seems somewhat ahead of a majority of adult cellphone users.”

Other findings:

  • 29 percent of cellphone users are downloading apps

  • The users who download apps tend to be male (57 percent male, 43 percent female)

  • The most popular downloaded apps were games, followed by news and weather, and social networking.

It was the first report by the research organization on cellphone app adoption, so there were no data on a rise or fall in apps use. But the report shows software apps are becoming a significant part of the mobile market, said Roger Entner, senior vice president and head of research for telecom at Nielsen.

“Every metric we capture shows a widening embrace of all kinds of apps by a widening population,” Entner said. “It’s too early to say what this will eventually amount to, but not too early to say that this is an important new part of the technology world for many Americans.”

Suggested reading on the apps economy: Wired's The Web is Dead. Long Live the Internet, by Chris Anderson.

By Cecilia Kang  |  September 14, 2010; 11:00 AM ET
Categories:  Facebook , Mobile  
Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati   Google Buzz   Previous: Craigslist to appear before House hearing on sex trafficking
Next: High-tech jobs up slightly, showing glimmers of recovery


A lot of people are just trying to catch up in learning what all they can do with these powerful phones.
It will take a little bit longer for most to start extending themselves to all the other pleasures or (even more than that) some of the truly helpful Apps that are available.
Like for example: I was able to have a (What I thought was and is a very unique and extremely helpful) App made, and on the store.
It is called 'sayIt' from Le Palavra Group. With these App, most any
speech-impaired people,(Mute, Stutterers, etc) with this App and an iPhone or even a Touch can actually let their fingers do the talking. I expected this to have a very robust acceptance in the
speech-impaired sector. But that has not been the case.
The other night I saw the George Lopez Show. On it Selena Gomez came on. But unfortunately she had a problem with her speech. That would have been a perfect place to have 'sayIt' used, and show the potential to help someone in some kind of need. BUT NO. They brought out a talking aid that had to have been 10 or 15 years old. WHY? I asked myself.
Till these day, I have not seen a correct use for an App like 'sayIt' used anywhere. I ask myself. If I were a Mute. I would love something like this, to help me be able to communicate with someone else other than with sign language. Don't get me wrong in any way. Sign language is a beautiful language, and I wish I could speak it. But even we are missing out on communicating with everyone else.

Posted by: juandeleon | September 14, 2010 9:40 PM | Report abuse

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