Viacom to Google TV: no MTV for you
Viacom said Monday that it has blocked full-length episodes of shows it runs on the Internet to users of Google TV, becoming the fifth television programmer to withhold content on the search engine's new Internet television platform.
Viacom, which owns MTV, Comedy Central and BET, said Internet users can still access its shows on its Web sites through desktop computers. But users of Google TV, a platform that combines regular TV with a Web browser, aren't able to find those Internet shows through the company's new service.
Viacom said it is evaluating how to turn Google's TV platform into a business opportunity. It wouldn't elaborate on the decision.
“We’re blocking access to our full episode content from Google TV’s Web browser," the company said in a statement. "We continue to evaluate Google TV to identify opportunities where it may make sense to optimize our Web content for the platform.”
Viacom joins ABC, NBC, CBS and Fox, who have all blocked Internet versions of their shows to Google TV users. None of the programmers have explained how they are doing so, but analysts and experts believe the companies have been able to identify properties in the Chrome browser used for Google TV to block their programs from being shown to those users.
Google said it believes network operators will eventually see new business models and opportunities emerge from Internet television distributors like itself. Google said it has been in talks with networks to allow Google TV users to access the Web-based shows.
Networks block Web based shows on Google TV
| November 22, 2010; 10:12 AM ET
Categories: FCC, International, Online Video
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