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Posted at 8:38 AM ET, 12/30/2010

The Circuit: Facebook more popular than Google, online spending, Honda's data stolen

By Hayley Tsukayama

LEADING THE DAY: Facebook was the most popular Web site in 2010, according to data from marketing data analysts at Experian Hitwise. The social network ousted Google as the most visited site, accounting for 8.93 percent of all U.S. visits between January and November 2010. Google.com, last year's most popular site, ranked second, followed by Yahoo! Mail, Yahoo! and YouTube.

Facebook topped the searches list for the second year, with variants of its name taking four of the top 10 searches -- facebook, facebook login, facebook.com and www.facebook.com. According to the data, Facebook-related seraches accounted for 3.48 percent of searches overall.

Online spending: The Pew Internet and American Life Center released a study Thursday morning finding that 65 percent of Internet users have paid for online content. Online content in the study included media such as music, software, e-books, photos and apps. The study also highlighted who is not paying for online content: a higher percentage of non‐white Internet users, Internet users 50 and older, and Internet users in the lower education and lower income brackets.

On Wednesday, GigaOm reported that early in 2010, iOS users were spending a little over an average of $4 each month on apps, with over 120 million iOS devices sold as of September, and 6.5 billion combined app downloads. Reporter Geoffery Geotz looked into his own buying habits and found he spent about $30 on apps per month.

Honda data breach: CNET reported that Honda has warned more than 2 million of its U.S. customers that an e-mail database with names, login IDs, e-mails and vehicle identification numbers was stolen. It is believed that the breach is related to Silverpop, the same company whose data was breached in thefts at McDonald's and deviantArt. The theft could affect 2 million Honda owners, and the e-mail addresses of nearly 3 million Acura owners were also taken.

According to CNET, Honda has contacted all the customers via e-mail to beware a possible phishing attack.

Rasmussen poll finds "just 21% Want FCC to Regulate Internet":
A poll from Rasmussen Reports conducted in response to the FCC's net neutrality vote found that 21 percent of likely voters "want the FCC to regulate the internet like television and radio" and 55 percent are opposed to that sort of regulation. Fifty-two percent said they preferred more free market competition to government regulation in this area, though responses fell along clear party lines.

Ars Technica took issue with the poll's wording, writing, "We went through the whole Order after it was released on Friday, and we couldn't find any section of the decision that extended the FCC's indecency and children's TV broadcasting regulations to the Internet."

The Web site pointed out that most net neutrality supporters wouldn't want the FCC's broadcast rules on content extended to the Internet, either.

By Hayley Tsukayama  | December 30, 2010; 8:38 AM ET
Categories:  Consumers, Net Neutrality, Privacy  
Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati   Google Buzz   Previous: The Circuit: CNN gives Apple an F, Sears plans movie downloads, Groupon's new stock push
Next: Palin, Republicans get high marks from Facebook users

Comments

Congratulations Facebook team, quite a great feat!

In my opinion, "Google" is still the #1 used company online for some time to come (counting it's combined properties, YouTube, orkut, etc...)

"65 percent of Internet users have paid for online content. Online content"

Seriously!! :o
I guess online business is a really strong and growing market.
Thanks for the statistics, will check this out. :)

Regards,
Andrew | http://ceo.iorbix.com

Posted by: Andrew_Davis | December 31, 2010 11:05 AM | Report abuse

FB or Fake Book, Is ?Phsycological Software. Very Flexible & way to demonstrate User Intrest Easily, by simple choices.

Google has many facets, BLOG being somewhat like FB, less friends. Google has Maps, while FB will document your World travel thoughts or give insight, Not really map, maybe moore.

For average family, FB offers wonderful ,flexible, service. Fb sucks up profile info & runs all thru thru wringer, of personal supervisors, hidden to User. Google maps User thru differnt set of Stakes, Moore Full Service, Sub orbits of useful software service, teach or offer more services of machine use, in seperate bundles.

Signed:PHYSICIAN THOMAS STEWART von DRASHEK M.D..

Posted by: ThomasStewart1 | January 1, 2011 6:29 PM | Report abuse

No kidding! Facebook gets more hits than Google! Who would have ever imagined that narcissism is more popular than intellectual curiosity?

Posted by: IanGilbert | January 1, 2011 7:31 PM | Report abuse

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