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Posted at 3:35 PM ET, 01/ 5/2011

CES: 50 Cent promotes earphones; 'Entourage,' 'Tron' stars pitch for BlackBerry

By Cecilia Kang

50.jpg

How do you stand out from the other 2,700 electronics vendors at CES this week?

Star power.

Specialty earphone maker Sleek Audio is getting its rap on, with 50 Cent scheduled to be at its booth Thursday and Friday. But if you're looking for some P.I.M.P or Candy Shop samples, you may be disappointed. Looks like he's there only for a press conference and to sign autographs.

50 (or Mr. Cent?) will compete for convention attention from DJ Envy of New York spinning fame, who will promote earphone products for VOX audio.

"Tron: Legacy" star Olivia Wilde and Adrian Grenier (without his "Entourage") will help promote Research in Motion's BlackBerry lineup and tablet on Thursday and Friday.

Former NBA player Rick Foxx, of the Los Angeles Lakers, will be promoting high-tech home appliances for Haier America, and the Marley Family will be entertaining general crowds all days with Reggae tunes.

Last year, Lady Gaga hogged a whole lot of convention buzz with her surprise appearance promoting her partnership with Polaroid. It doesn't look as if Gaga will be making a repeat performance, but maybe her meat dress will?

By Cecilia Kang  | January 5, 2011; 3:35 PM ET
Categories:  CES  
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Next: CES: Motorola unveils new tablet, phones

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