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Posted at 1:55 PM ET, 01/28/2011

Google tweaks search algorithm to favor sites with original content

By Cecilia Kang

Google said Friday it has tweaked the algorithm for its search engine so that Web sites with original content are prioritized above sites that copy from others.

In a blog post, Google search expert Matt Cutts said the move, which took effect this week, is an attempt to cut down on spam. Cutts said the change was "targeted" and will affect just about 2 percent of queries. He said less than a half percent of search results will change enough that someone "might really notice."

"The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content," Cutts said in this post.

Cutts was recently in town talking about his team's efforts to cut down on spam and increase security for Internet searches. He met with lawmakers, media and officials at the Federal Trade Commission to argue that search results are largely done through a computer algorithm and that the company doesn't believe search engines should be regulated. Some Internet service providers have pushed for "search neutrality" regulations, saying Google, Yahoo and Microsoft's search engines are an important gateway for Internet users to access content. Those ISPs have recently been strapped with Federal Communications Commission rules that prevent them from sending some packets of traffic faster or slower than others on their networks.

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By Cecilia Kang  | January 28, 2011; 1:55 PM ET
Categories:  Google  
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Original will win out in the long term but there are serious issues in the interim

Posted by: terry27 | January 28, 2011 11:56 PM | Report abuse

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