CES: RCA unveils portable broadcast TV devices, reaching for new viewers
The television experience may be undergoing a vast transformation, and broadcasters want in on the action.
As such, RCA announced at CES Tuesday that it's launching a new line of portable digital television devices that can transmit television shows via digital broadcast signals. With some 70 broadcasters on board to get their programming on mobile devices around the nation, the granddaddy of television makers unveiled two new pocket televisions and a car tuner for vehicle-based entertainment systems.
"Whether watching on a train, in the backseat of a car, or just relaxing at home, RCA pocket TV sets will be ideal companions," said Chris Lee, vice president of sales and marketing for RCA licensee Digital Stream.
Such products, following on the heels of announcements by broadcast/broadband TV companies like Sezmi last year, highlight broadcasters' efforts to come up with new business plans and retain their valuable spectrum just as federal regulators try to claim those airwaves for wireless broadband networks. The National Association of Broadcasters trade group launched on Tuesday a campaign to promote new mobile broadcast television technologies.
RCA's 3.5-inch screen mobile television, with a suggested retail price of around $109, will be available later in the year. It will face a steep challenge in winning over consumers who may prefer to get video streamed over the Internet onto smartphones and tablets. RCA also plans to launch a device featuring a 7-inch screen.
| January 4, 2011; 11:00 PM ET
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