Deconstructing Angelos: You Be The Reporter
Ok, gang, you be the reporter: Check out this press release from MASN, the TV sports network that Baltimore Orioles owner Peter Angelos created to broadcast the games of the O's and the Washington Nationals. First reader to tell me what's missing from this release wins a prize from the Vast Vault of Values.
Hint: MASN has been widely criticized for slanting its marketing and coverage toward Angelos' Orioles. Some fans were miffed early on over the fact that MASN used Orioles orange and black over Nats' red and blue in its marketing logos and other PR materials. Then, when the Baltimore team came to play at RFK last month, MASN's Nationals broadcast of the games featured an on-screen scoreboard in which the Angelos team was dubbed "O's" while the Nats were the "Nats."
What's the problem there? Well, the MASN channel serving the Baltimore audience referred to the teams like so: "O's" and "WSH," using the standard abbreviation to designate the opposing team. Some Nats bloggers found this insulting, patronizing or an attempt to market the Angelos team as the hometown squad and the Nationals as alien invaders.
Given that context, what's missing here?
FOR IMMEDIATE RELEASE CONTACT:
FRIDAY, June 1, 2007 Todd Webster
MASN Adds Former All-Star Don Baylor to Talent Team
Baseball Great Don Baylor to help co-host Nats Xtra
(WASHINGTON, D.C.) --- Adding to its All-Star broadcasting lineup, the Mid-Atlantic Sports Network announced that Don Baylor has joined Johnny Holliday and Ray Knight in providing pre and post-game coverage of the Washington Nationals during MASN's exclusive Nats Xtra program. Baylor will co-host Nats Xtra with "Voice of the Terps," Johnny Holliday when everyday co-host Ray Knight fills in to provide in-game analysis with Bob Carpenter.
"As a former outfielder, designated hitter, hitting coach, and manager, Don Baylor knows every aspect of the game and provides excellent analysis to Nationals fans," said MASN spokesman Todd Webster.
Nats Xtra is the exclusive half-hour pre-game and post-game show featuring highlights, clips and analysis of the latest Nationals game. Launched at the start of the 2007 baseball season, the program provides greater fan access to the Nationals and their players.
Throughout his impressive 19 year playing career, All-Star Baylor reached the post-season seven times. He played in three consecutive World Series with three different teams (Red Sox, 1986; Twins, 1987; Athletics, 1988), helping the Twins secure the championship in 1987. A power slugger and successful base-stealer, Baylor also holds a career record for getting hit by pitches (267 times).
In 1993, Baylor became the manager of the Colorado Rockies, leading the team into the postseason as a wildcard in 1995 and earning the title of National League Manager of the Year. Recently, he has coached with the Atlanta Braves, the Chicago Cubs, the New York Mets, and the Seattle Mariners.
A survivor of multiple myeloma, Baylor is actively involved in promoting cancer research, public awareness of the disease, and preventative care.
MASN is the only team-owned regional sports network in the mid-Atlantic area, serving sports fans from Harrisburg, Pennsylvania to Charlotte, North Carolina. As the official network of the Washington Nationals and Baltimore Orioles, MASN televises more Major League Baseball games (323) than any other network in the country.
For more information visit www.masnsports.com.
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