Simpsons Movie: The News Behind the News
In olden days, before transparency and interactivity and the wisdom of the crowd and all that stuff, press releases flowed in and we passed them around the office for yuks and we went about our business of warping your minds and twisting reality into our convenient little constructs.
But now the fashion is to let you in on the process, let you see how the proverbial omelette is made, for which purpose I present you with the full text of a splendid little offering by our friends in the wide world of public relations. Just in time for the premiere of The Simpsons movie, here's a pitch letter from a flak at Seton Hall University:
Based on the hit television series of the same name, The Simpsons Movie, is set to be released on Friday. As you continue your coverage of this highly anticipated cartoon comedy, please keep Christopher Sharrett, Professor of Communication and Film Studies at Seton Hall University, at the top of your expert contact list.
Sharrett believes the following about the upcoming film, The Simpsons Movie:
"The Simpsons are the archetypal dysfunctional family - they put the fun in dysfunctional. But with all the fine humor goes some caustic criticism of contemporary middle-class life. But there seems to be a flipside to this criticism. The Simpsons, with their large toy and spin-off industries, project a strange message--alienation can be warm and fuzzy."
"The Simpsons Movie comes at an odd time. The TV show seems to have lost its cutting edge - so the film is a way of reclaiming it? - in an age when umpteen shows deal satirically with dysfunctional families and the crisis of the suburbs (Desperate Housewives is one small example). Many Simpson fans have complained that the show's art has become too slick, and CGI-driven. The primitivism of the early version of the show, its mordant social satire and wit, have been replaced by incessant appearances by cartoonized pop stars and politicians. Questions: Is social satire possible within the new realm of mass media? Is social criticism co-opted by media?"
Sharrett is an expert in film and its influence on culture and politics. Media savvy, he has been interviewed by such widely known news media as The History Channel, USA Today, Dallas Morning News and FOXNews.com.
If you'd like to interview Christopher Sharrett, please call him at [details deleted for the protection of the poor fellow]. You may also e-mail him at [more unexpected kindness from a news hack].
Feel free to contact me if I can be of further assistance. Thank you!
Assistant Director of Media Relations
Seton Hall University
[contacts deleted so we don't make life any harder for her than it need be]
Ok, now you don't even need to see the flick.
By Marc Fisher |
July 26, 2007; 4:47 PM ET
Previous: Butch is Back: A Jazz Legend Resurfaces | Next: Random Friday Question: What is the Region's Best Chinese Restaurant?
Please email us to report offensive comments.
Posted by: ah | July 26, 2007 5:35 PM
Posted by: arlington | July 26, 2007 6:53 PM
Posted by: Hong Kong Hack | July 26, 2007 11:55 PM
Posted by: KK | July 27, 2007 7:38 AM
Posted by: KTB | July 27, 2007 9:40 AM
Posted by: ah | July 27, 2007 11:50 AM
Posted by: Lindemann | July 27, 2007 12:59 PM
Posted by: Internet pharmacy | August 31, 2007 10:26 AM
The comments to this entry are closed.