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"No One Thinks Big of You:" A Little Different Way to Attack Abusive Driving

Does size matter? Certainly many guys worry that it does. Does it matter enough to make aggressive drivers ease off the gas pedal? A government in Australia thinks so. Read on:

When Virginia voters go to the polls today, many will use this election as a chance to send a message of dismay about the state's imposition of onerous abuser fees on dangerous drivers. But while Virginia politicians have plainly gotten the message that residents think abuser fees are unfair and too painful, nobody has come up with a good, effective alternative.

Well, nobody on this continent: Our Australian friends have taken a wholly different approach, as Post columnist John Kelly found (John, who's on leave this year while living in Britain, is writing a totally addictive blog about his adventures there.) Realizing that speeding, stunting, and other risky behaviors on the road tend to be the work of a certain demographic group--that would be young men--the government of the Australian state of New South Wales is attacking the problem with TV commercials that you won't see in this country until a cultural revolution displaces every single legislator in the land.

The TV campaign is designed to make speeding and reckless driving socially unacceptable. The weapon in the campaign is low and piercing. If women think your aggressive driving means that you come up a bit short in another important department, would you pull back on your recklessness at the wheel?

It's hard to imagine that guys who are keen on making their presence known on the road are going to think this through and become less leadfooted for fear that the ladies will think them lacking in prowess. And there's always the chance that the ads might backfire, as they apparently did in this case. But the ad campaign is very clever and certainly breaks through the media overload.

Have a look and let us hear your take. The spot is funny, but would it do anything? And is there the slightest chance that a U.S. state government would take this tack in its advertising?

(Coming up tonight, here on the big blog: Raw Fisher's take on the Virginia election returns, as they come in, throughout the evening. And please join me starting at 8 p.m. at washingtonpost.com/liveonline to chat about the elections and your views of what the returns mean. We'll convene every hour at the top of the hour throughout the evening as the results become clear.)

By Marc Fisher |  November 6, 2007; 7:21 AM ET
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Comments

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Just one more attempt to emasculate males. people around here drive so timid that just going the speed limit and doing what you're supposed to do makes you look like an "aggressive" driver. As if that's a bad thing. Time was aggressive was a good adjective.

Posted by: Stick | November 6, 2007 7:43 AM

Sorry on my commute females are just as aggressive. Get off the cell phone honey traffic is bumper to bumper and its raining hard. One ethnic group on my commute out I66 seems to be the worse these females only chance to show some independence is behind the wheel of the BMWs and Mercedes their parents bought them on their way back from shopping.

We need to return to the good ole days when only property owners could vote.

Posted by: Anonymous | November 6, 2007 8:45 AM

MSNBC ran an article on this campaign. My feeling is that Americansm are not subtle enough to get the message of this particular ad campaign, unfortunately. Also, I have to agree with the poster who said that women are almost as aggressive as men behind the wheel. I think it would be a wonderful switch for this country if aggression and selfishness were less valued and gentleness and kindness were more valued and behaviour changed accordingly. But then I'm hopelessly out of date.

Posted by: In florida | November 6, 2007 9:05 AM

Fantastic ad. Saw it a couple weeks ago and that afternoon was being tailgated by a bus who hadn't been backing off of anyone tapping their brakes, etc. He was so close I couldn't see his lights in my mirror. 75mph on the bumper of a compact car is not dangerous, it's homicidal.

No place for me to move sideways, so I stuck my hand out the window, made the gesture from the ad and he backed off.

Coincidence? I'll try it again anytime.

Posted by: FEmale | November 6, 2007 10:26 AM

Fantastic ad. Saw it a couple weeks ago and that afternoon was being tailgated by a bus who hadn't been backing off of anyone tapping their brakes, etc. He was so close I couldn't see his lights in my mirror. 75mph on the bumper of a compact car is not dangerous, it's homicidal.

No place for me to move sideways, so I stuck my hand out the window, made the gesture from the ad and he backed off.

Coincidence? I'll try it again anytime.

Posted by: FEmale | November 6, 2007 10:26 AM

""We need to return to the good ole days when only property owners could vote.""

You felt that way only after you got your own property. Draw Bridge mentality.

Posted by: rachell w. barnes | November 6, 2007 10:58 AM

"Realizing that speeding, stunting, and other risky behaviors on the road tend to be the work of a certain demographic group"

You've got to be joking. Perhaps that's true in NSW, but if you drove anywhere in the DC metro area you'd know the truth. Ridiculously poor driving is the one true religion that embraces all ages, classes, races, orientations, and genders.

All of the local governments accept the fact that none of their residents are willing and capable of driving like mature adults and thus will never impose any meaningful penalties for traffic crimes.

As Governor Spitzer (D-NY) just officially declared, contrary to decades of parents' insisting otherwise, DRIVING IS A RIGHT NOT A PRIVILEGE.

Posted by: athea | November 6, 2007 11:08 AM

Wow. Glad I don't live in Virginia and can walk to work. You people are out of your minds. Here's an idea to stave off agressive driving: take the Metro!

Posted by: ME2007 | November 6, 2007 11:30 AM

I totally agree with Stick. Why isn't something done about passive driving? So many people drive like sheep. It's hard to get them to even go the speed limit much less talk about speeding. And if traffic slows down, then that's the new standard. They won't resume to the legal speed limit until they go back out on the road tomorrow.

Do you know how many times I've sat thru green lights because the car in front of me wasn't paying attention? Or people who refuse to turn right on red just on general principles!

How about I395 -- have you ever noticed that people brake and come to a stop for no reason when drivers in the express lanes are braking and coming to a stop? Even when there is no reason to brake or stop and there is a divider separating the 2 streams of traffic?

In DC, everyone double parks and your lucky if you can even get down the street at any speed. Example: 18th Street NW between N and Massachusetts -- the delivery trucks and double parkers block each side of the street so that it is impassable. Do DC cops do anything about it? No way!

Then there are the cab drivers. Can we do something to wake them up?

Everyone in DC turns left or right from the middle lanes thus blocking all traffic while they wait for pedestrians to clear the intersections. Why can't they move to the right lane to turn right or move to the left lane to turn left? Too lazy, that's why.

I am a compassionate, kind driver. I let people move in or over when they ask or need to. I don't drive cutthroat and am not looking to endanger anyone with my driving. But if other people refuse to be considerate and insist on driving passively then I have to get on down the road and I will go around them. I keep my car in excellent condition and have good tires. People in the DC area drive around on bald tires and have to go 15 mph when it rains.

So why is everyone so against aggressive driving? Why doesn't anyone complain about the sheep passively driving, talking on their cell phones, blocking traffic, and taking their sweet time getting down the road? The point is that traffic is so bad everyone should be paying attention so that we can all get to where we are going in some kind of reasonable time frame. Is that too much to ask?

Posted by: rb | November 6, 2007 11:43 AM

Wow. Glad I don't live in Virginia and can walk to work. You people are out of your minds. Here's an idea to stave off agressive driving: take the Metro!


Posted by: ME2007 | November 6, 2007 11:30 AM


Ah, but then you get the same poop-heads cutting off old ladies and knocking women around to get on the metro. Young men should be taken away to camps and worked until their testosterone starts to fade.

Posted by: Overload | November 6, 2007 11:48 AM

Excellent Ad. I can't wait for the next ad, where disapproving people use their index fingers to pull up the corners of their eyes in a gesture of disgust at slower than slow rolling roadblocks who are guilty of DWC (Driving While Chinese).

Posted by: Mister Methane | November 6, 2007 11:49 AM

"Ah, but then you get the same poop-heads cutting off old ladies and knocking women around to get on the metro. Young men should be taken away to camps and worked until their testosterone starts to fade."

Yeah, beacause only young guys have problems with showing proper manners in public spaces.

Posted by: The Dude | November 6, 2007 12:06 PM

You can't see me, but I'm giving Stick a pinky wave.

Posted by: not aggressive | November 6, 2007 12:06 PM

Do you define me and my motorcycle do 70+ on 66 being cut off at the last second by an Escalade w/spinner wheels and bass tubes exiting when I have 400 yards of empty space behind me being passive? Black women on cell phones? Women in burkas blindspotted in their BMW SUV's. ALL BMW hardtops for that matter. Black benzes. Cabbies. People driving w/the seat fully reclined. I ride a motorcycle daily and HAVE to make observation my 1st priority in order to anticipate the selfish and careless moves before they kill me. No race in this post, strictly experience...

Posted by: Sheep the Problem??? | November 6, 2007 12:35 PM

'rb' wins this one. A simple logistics study would prove the obvious (aside from the ever-present and obnoxious heavy traffic on major arteries and poorly-timed stoplights across the DC area) that a considerable portion of the hold-up on many of our roads would be alleviated if people actually drove ATTENTIVELY (which is not the same as AGGRESSIVELY) and asserted their capacity to drive intelligently once in a while. Not to mention countless fender-benders would be avoided. I can't count how many times I've watched someone behind me on the beltway haev to screech and/or dodge my vehicle as we all had to stop quickly, simply because they weren't paying attention... even if they weren't doing something stupid like talking on the cellphone or messing w/ makeup or the radio!

Instead of this stupid ad campaign (it is, because it targets such a narrow spectrum of the driving problem... though Wogs and Bogans are quite the nuisance in Aus!!) I think we need to impose what many European countries do, and raise the cost and difficulty of qualifying for a license. By ENSURING that someone gaining a license, or even renewing a license, is demonstrably capable of manipulating a vehicle in an intelligent manner, and is willing to earn their place on the road by practicing and PAYING to do so. Since, you know (despite what Gov. Spitzer says :P), it is indeed a privilege.

Posted by: Comunista | November 6, 2007 12:36 PM

Beamer riders and motorcycle riders in general take their lifes in their hands in the DC area. Man people dont notice 18 wheelers and fire trucks what makes you think they are going to notice you. I used to to teach high performance driving for the local bimmer club and drivers cant even adjust their mirrors correctly and you want them to drive safely. Get real. Commuting on a motorcycle is a death sentence just waiting to be executed. And I hate motorcyles when they ride between the lanes. I get up tight so you cant. Obey the laws in VA.

So we change the law you must own property to vote. If you own property as defined by the law you can then purchase a car and get a drivers license. Works for me!

Beamers BMW motorcyles bimmers Bmw cars

Posted by: Anonymous | November 6, 2007 12:45 PM

Both passive and aggressive drivers are idiots. I don't know which is worse--the idiots who exit off the highway and then make a complete stop because they're afraid to merge, or the idiot who floors it just so they can pass me on the right just as the lane ends--even though they could have easily merged into the lane behind me.

Posted by: Fred | November 6, 2007 1:47 PM

Driving While Chinese? never heard that before.

Posted by: Anonymous | November 6, 2007 2:47 PM

I could stoop down to the ignorant level and say that the most aggressive drivers are the middle-aged white men driving luxury cars and trucks, but race isn't the issue with me. Any person who drives aggressively is just plain stupid and I can't help but hope that they get into an accident since they insist on showing off, passing on the left and riding my bumper even when I'm going the speed limit.
In this area, many folks are just in a hurry and feel that they're too important to spend a second or two waiting.

Posted by: YourStrawberry23 | November 6, 2007 2:48 PM

Try driving the speed limit on the GW parkway - and see what happens. You will probably get rear ended by a large truck or bus (even though these supposedly are not allowed.)
In some places going the speed limit is very dangerous, as you become a speed block.
A survey in Britain showed that slow drivers cause many more accidents - but they tend to escape unharmed and sometimes are oblivious to the carnage they have created. Hence the minimum speed limit in many areas.
Also my parents were pulled over and nearly ticketed for going the speed limit on the fast lane of 495. The cop said that he would let them off, but next time would ticket them for dangerous driving.
Just so you know.

Posted by: G. | November 6, 2007 3:00 PM

What aggressive driving shows, and some of these posts back me up, is that a lot of you have so little going for you as human beings that you depend for your self worth on your ability to intimidate others.

Posted by: Anonymous | November 6, 2007 3:48 PM

If you're at the head of a parade, you're driving too slow, I don't care what the sign says. That's the problem drivers only think of themselves, their car and what they can see, they have no concept of traffic flow. The whole idea is to do what YOU can to keep traffic flowing, keep up to the speeed of traffic, don't hit your brakes unless you're about to hit something, if you're going to change lanes, give a signal AND CHANGE LANES, don't wait for permission or for a half mile to go by.

Posted by: Stick | November 6, 2007 3:52 PM

Driving While Chinese, also called Driving While Asian: Behavior frequently exhibited by drivers who appear to be of Asian ethnicity. Behavior involves driving significantly slower than speed limit on crowded roads, while being oblivious to the rolling traffic jam and frustration such behavior causes. Not to be confused with behavior of a certain white Ford Bronco carrying OJ Simpson.

Posted by: Mister Methane | November 6, 2007 4:10 PM

Dear YourStrawberry23:

One is supposed to pass on the left. You seem to be saying that that is aggressive driving?

What amazes me are the vast number of rich people who have all day to get to work, to get home, to get wherever they are going and are completely unconcerned with how slow they are going and how slow they are making the traffic around them. I assume they must be rich because they go so slow that they must be abe to afford to be late or not show up at all everywhere they go.

I've tried the Metro and half the time they are having long delays, fixing the tracks, running trains on single tracks in both directions, having power outages, etc. You are lucky if you get home at all. And when they raise fares again it won't cost that much more to drive. If the region would commit to supporting a working Metro I would get out of my car and ride it. But with Metro's expensive pension system and poor management, it just doesn't compute to ride the subway.

Posted by: rb | November 6, 2007 5:02 PM

Of course, the real truth is that we could do a lot more to cope with aggressive driving by enforcing lane discipline and setting reasonable speed limits.

Since death rates go down when speed limits on highways go up, you'd think people would listen. Unfortunately, this has never actually been about safety - it's about revenue for the police and the insurance companies. IMHO, we'd have much saner driving laws if ticket revenue had to be donated to charity.

Posted by: Really? | November 6, 2007 5:06 PM

What about self-abuse while driving? It doesn't matter if anyone else thinks big of you.

Posted by: Ambidextrous | November 6, 2007 6:36 PM

Very silly. Anyway, abusive drivers come in all shapes, sizes, colors, ages and sexes. And they are everywhere. I never did have any problem with proposed the abusive driver fines.

Posted by: Annie3 | November 6, 2007 7:11 PM

Sigh. I miss John Kelly.

Posted by: Anonymous | November 7, 2007 6:26 PM

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