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AIG Still Says It Knows How To "Avoid Disaster Altogether"

Even as the FBI launches a probe into whether fraud played a role in the troubles of AIG, and even as the nation's largest insurer takes a two-year, $85 billion federal loan to keep bankruptcy at bay, the company is still hawking itself as a rock-solid protection against life's hardships.

In a slick ad brochure that my friend Gary received in the mail, AIG boasts that "some insurance companies respond to the financial consequences of a disaster. We Help You Avoid Disaster Altogether." AIG, it seems, "can help minimize threats to your personal wealth, your family and your property."

The ad touts the company's "vast resources and expertise." Seems they'll even conduct "background checks on potential or existing domestic staff" if you're wealthy enough to have staff at home. Hmmm, I'm not sure these guys are the ones who have the finest track record in performing the deep checks necessary before taking a plunge.

The brochure's cover sends the message that this is a company that wants to serve the super-rich--a photo of a very big and very ornate mansion at dusk graces the cover. Above, however, the clouds are ominous.

By Marc Fisher |  September 24, 2008; 4:20 PM ET
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