Old School Economics
What does back-to-school shopping look like in a recession?
Turns out, far from done.
The National Retail Federation said this week that the although classes have started in some areas, the average American family had completed less than half of its back-to-school-shopping as of August 11. Nearly a third of families with children in grades K-12 had yet to start their retail foraging.
The Federation also found that savings mattered. Those who had started shopping said coupons and sales influenced nearly half of their purchases and six out of 10 families with backpacks still to fill said they were headed to a discount store.
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