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Dan Snyder and Paris Hilton - One Degree of Separation

You may have missed it, but our gal Paris Hilton has hired a new PR commando to help re-work her image. This guy is an LA heavy-hitter who usually handles those in dire need of a public face lift. Mike Sitrick has a past client list that includes Christian Slater after his arrests, the Catholic Church after some of its issues, Michael Jackson, Rush Limbaugh...and...Daniel Snyder.

Yeah, a few years back Sitrick and his assistant were all over Redskins Park, trying to help Snyder figure out why he so often comes out looking bad and trying to mend fences with the media. Sitrick flew with him to the Senior Bowl, was around him a lot in the winter following the 2004 season, and I met with him both in D.C. and at Redskins Park.

I spent a day or two with him, had lunch, took him to The Post to meet the editors. He told us that he was going to help Snyder reach out more to the media, get his message out.

Snyder sought out Sitrick after that 6-10 season, after the team caught heat for its obstructed seats, the attempt to get people to buy tickets with a team-sponsored credit card, and as it was launching its initiative to take the news in-house with its website and various TV ventures.

Sitrick's feeling seemed to be that Snyder was getting horrible advice from his inner circle, a group that includes VP Vinny Cerrato and PR-guy Karl Swanson, and that if changes were made there, and there was more openness and less secrecy, that people might have a better feel for Snyder and maybe his image would improve.

I remember one of the editors telling Sitrick that by March we wouldn't be seeing him because none of us could imagine Snyder parting ways with his most loyal guys. We figured it would be Sitrick who was given the boot and, sure enough, within a matter of months he was no longer working closely with Snyder. I spoke to him in the spring of 2005 and he said he rarely heard from Dan but that he could he called upon at any time if need be.

Spoke to Sitrick last year and he said the same thing in regards to Snyder as a client. Anyway, here's a story about Sitrick's newest work-in-progress:

By Jason La Canfora  |  July 3, 2007; 6:02 AM ET
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