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TV Azteca - Setting The Standard

There was but one star of media day, far and away, above all others. It wasn't a player or coach on either team, and our muse had almost nothing to say. But oh, how she shined.

Ines Sainz.

Like me, you probably had no idea who she is. But trust me, I have seen the future of sideline reporting, and I like what I see. Let's be real about it. Anyone remember ever getting moved or truly informed by a sideline report? Do we really ever care what they have to say, beyond, "Gardner, Rod is out of the game with a mild concussion?"

The folks at TV Azteca - a network based in Mexico City - have figured this out. So, why net just use some model to do the job, and dress her at least 5-time more skimpy than anything the actual cheerleaders are wearing, right? What's the difference.

Mrs. Sainz took the job to new heights at media day. I never saw her actually interview a player ... because she was doing more interviews than pretty much everyone except Tony Dungy. Oh, how they flocked to her, with a microphone from another media outlook always in her face. It was like a free, two-hour long commercial for TV Azteca, and she obliged with glee in her stiletto heels, painted on jeans and a tight white top that left the stomach entirely exposed and pretty much everything else, too.

She claims to enjoy American football, and, when asked if her looks result in her never being snubbed by an athlete for an interview request, she responded, "Yes, of course." How perfect is that?

According to the Internet Movie Database she has appeared in some Spanish films and was Miss Spain 1997. She does sideline work for Azteca during soccer games - yet another reason to love the beautiful game. She is what media day is all about.

I actually spend 30 minutes in line with Maria Menounos this morning and had no idea who she was at the time. She looked familiar, but her sunglasses obscured much of her face. I figured she was some sort of model, than at the end of media day I heard one of her ET colleagues call her name. Very attractive young lady, but no Ines.

By Jason La Canfora  |  January 30, 2007; 1:48 PM ET
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