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King's Fundraiser: A Disheartening Economic Trend


Larry King (AP Photo/Dan Steinberg)

Another victim of the recession: the annual party for the Larry King Cardiac Foundation. Known for its A-list entertainers (Celine Dion, Ricky Martin, Patti LaBelle), the benefit started in Washington 16 years ago, then expanded to Los Angeles.

"This year it's safe to say that it won't be business as usual," King says in a video on the foundation Web site. He's scrapped the glitzy hotel bash for virtual gala party packs -- kits for donors to host a King-themed dinner at home. For $250, donors receive 25 "Be Smart Save a Heart" wristbands, plates, napkins, a logo canvas bag on wheels, cookbook, phone charm, flowers and a silver heart pin for the host.

Missing that certain someone? For $750, the kit adds an autographed picture of King; for $2,500, he'll call you during your party.

By The Reliable Source  |  March 3, 2009; 1:01 AM ET
 
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