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Update: "Jersey Shore" gang has trouble trademarking their nicknames -- but what about "GTL"?

The cast of MTV's "Jersey Shore," 2010. (Jeff Daly/PictureGroup)

The stars of "Jersey Shore" -- as unique and precious as snowflakes, but not so their memorable nicknames, at least in the eyes of the U.S. Patent and Trademark Office.

Records show that Pauly D's effort to trademark his DJ-ing business has been shot down because another guy has owned the too-similar DJ Paulie since 1973. Snooki faces an uphill battle if she appeals a ruling that she can't claim that trademark in the publishing world, thanks to a 2003 children's book, "Adventures of Snooky: Under the Sea." JWoww, meanwhile, has stumbled into some lesser procedural difficulties.

Faring better is abdominally gifted Mike Sorrentino. He's having trouble trademarking nickname The Situation for selling T-shirts and undies, records show -- there's a clothing store by the same name -- but he's prevailed so far with "Situation Nation."

Smart move, said D.C. trademark lawyer Chris Ott of Vorys, Sater, Seymour and Pease, noting that the USPTO apparently found that "the singsong nature of the sound creates a commercial impression distinct from the other 'Situation' marks already on the register." The Situation has also applied for trademarks on some of his catchphrases: "Fresh to death" (meaning, "looking good"), "Grenade Free America" (a rallying cry against unattractive dates) and, of course, "GTL" -- the daily mantra of "gym, tan, laundry."

See earlier: Snooki, The Situation of 'Jersey Shore' aim to trademark their nicknames

By The Reliable Source  |  September 8, 2010; 1:02 AM ET
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Who could possibly care about these morons?

Posted by: jts53 | September 8, 2010 7:36 AM | Report abuse

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