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Awareness campaign asks Twitter celebs to go away for the day

Poof! They're gone. For the day, anyway. Seagal, Robinson-Peete, Chopra. (Jim Graham for The Washington Post; Dan Steinberg/AP; Kevork Djansezian/Getty Images)

From a press release for a campaign promoting autism awareness: "Steven Seagal has joined celebrities like Fran Drescher, Deepak Chopra, Miranda Kerr and Holly Robinson Peete in making the commitment to voluntarily forgo their Twitter and Facebook activities during Communication Shutdown on November 1, 2010 -- have you?"

Sigh. We're too nice to make fun of a perfectly well-intentioned awareness campaign (which also seeks $5 donations through Facebook and Twitter), so we'll just leave you with a few questions:

  • If not alerted, would you otherwise have been worried Monday to not see any tweets from Steven Seagal? (The '90s action star has tweeted a dozen times in 2010, and only once since May. This exercise may pose more of a challenge for New Age guru Chopra, who put out at least 40 tweets Sunday, and actress Robinson Peete, who kept her followers up to date on the Redskins-Lions game.)

  • Does this mean bigger-name celebs who tweet on Monday (we'll be watching you, Kanye and Lady Gaga) don't care about autism?

  • If we donate more, can we get them all to stay off?

  • By The Reliable Source  | November 1, 2010; 1:02 AM ET
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    Wouldn't it make more sense TO tweet today? How does "not" doing something raise awareness? Are they supposedly boycotting Twitter? That would be lame.

    How about, instead of appearing to hide and go off line, we Talk About It? Wouldn't that make a lot more sense?

    Isn't one of the problems with raising awareness abut things like autism (among other things) the fact that people Don't talk about it?

    Going silent never helps. Silly idea.

    Posted by: vlbcfcl | November 1, 2010 2:19 PM | Report abuse

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