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Posted at 11:00 PM ET, 12/ 7/2010

Alexander Ovechkin becomes Gillette spokes-guy, agrees to appear "well groomed"

By The Reliable Source

Alex Ovechkin in various states of scruffiness. (Al Bello/Getty Images/Toni L. Sandys /TWP/Getty Images)

Does this make sense? The exquisitely scruffy Alexander Ovechkin has just signed an endorsement deal with Gillette. The men's grooming-products company announced yesterday it had tapped the Caps superstar to join the likes of Derek Jeter and Mexican soccer star Rafael Marquez as the brand's "global ambassadors." Our colleague Dan Steinberg reports that Ovie has agreed to remain "well-groomed" as part of the deal; totally do-able, insisted a company rep.

"If you see Alex in some of his recent commercials, he's had kind of a clean-shaven look," spokesman Mike Norton told Steinberg. "With Gillette, we really want guys to look their best. And some guys like to be fully clean-shaven, some guys like goatees or well-trimmed beards."

What about the time-honored NHL practice of growing a beard for the playoffs? "Gillette and Alex both understand and respect the traditions of the game," an Ovechkin rep told our colleague. "Alex isn't superstitious by nature, and he hasn't even thought about it."

By The Reliable Source  | December 7, 2010; 11:00 PM ET
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