Alexander Ovechkin becomes Gillette spokes-guy, agrees to appear "well groomed"
Alex Ovechkin in various states of scruffiness. (Al Bello/Getty Images/Toni L. Sandys /TWP/Getty Images)
Does this make sense? The exquisitely scruffy Alexander Ovechkin has just signed an endorsement deal with Gillette. The men's grooming-products company announced yesterday it had tapped the Caps superstar to join the likes of Derek Jeter and Mexican soccer star Rafael Marquez as the brand's "global ambassadors." Our colleague Dan Steinberg reports that Ovie has agreed to remain "well-groomed" as part of the deal; totally do-able, insisted a company rep.
"If you see Alex in some of his recent commercials, he's had kind of a clean-shaven look," spokesman Mike Norton told Steinberg. "With Gillette, we really want guys to look their best. And some guys like to be fully clean-shaven, some guys like goatees or well-trimmed beards."
What about the time-honored NHL practice of growing a beard for the playoffs? "Gillette and Alex both understand and respect the traditions of the game," an Ovechkin rep told our colleague. "Alex isn't superstitious by nature, and he hasn't even thought about it."
By
The Reliable Source
| December 7, 2010; 11:00 PM ET
Save & Share:
Previous: In the spirit of the season, Michele Bachmann shelves partisan politics for White House holiday party
Next: This just in...: Seth Meyers to host White House Correspondent's Association dinner
No comments have been posted to this entry.
We encourage users to analyze, comment on and even challenge washingtonpost.com's articles, blogs, reviews and multimedia features.
User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site. Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. Finally, we will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site. Please review the full rules governing commentaries and discussions.