See, Dan Snyder can enjoy a good joke! Redskins owner and wife's witty cameo in successful NFL apparel ads
Well, who says Dan Snyder can't laugh at himself! If you blinked, you may have missed the Redskins owner's witty but uncredited three-second cameo in a national TV ad.
The setup: A quick montage of feuding couples. Midway through, a blond woman in a fancy restaurant throws a football jersey across the table at a dark-haired man and stomps off in disgust.
Huh? May take a couple viewings to figure out, but it's an ad for the NFL's line of cutely tailored, lady-size jerseys; the angry women are annoyed that their men have given them big, bulky man-cut jerseys. Yes, that's Tanya Snyder, and yes, that is Dan. Snyder is the only owner featured in the ad, which is otherwise populated with players or coaches and their wives. (And yes, Alyssa Milano at the very end.) An NFL rep said the ad won't get a Super Bowl slot but is still on the air; sales stemming from the campaign have "outperformed expectations."
Snyder also has been good for a certain local alt-weekly's bottom line. Since he sued City Paper over its "Cranky Redskins Fan's Guide to Dan Snyder," its Web site has been swamped by readers. "More traffic than we normally get," Editor Michael Schaffer said, "especially for a story that's three months old."
See the ad...
The Reliable Source
| February 3, 2011; 10:00 PM ET
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