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Posted at 10:00 PM ET, 02/ 3/2011

See, Dan Snyder can enjoy a good joke! Redskins owner and wife's witty cameo in successful NFL apparel ads

By The Reliable Source

Dan Snyder in a commercial for NFL Touch. (Courtesy NFL)

Well, who says Dan Snyder can't laugh at himself! If you blinked, you may have missed the Redskins owner's witty but uncredited three-second cameo in a national TV ad.

The setup: A quick montage of feuding couples. Midway through, a blond woman in a fancy restaurant throws a football jersey across the table at a dark-haired man and stomps off in disgust.


Tanya Snyder, tossing a jersey in her husband's face. (Courtesy NFL)

Huh? May take a couple viewings to figure out, but it's an ad for the NFL's line of cutely tailored, lady-size jerseys; the angry women are annoyed that their men have given them big, bulky man-cut jerseys. Yes, that's Tanya Snyder, and yes, that is Dan. Snyder is the only owner featured in the ad, which is otherwise populated with players or coaches and their wives. (And yes, Alyssa Milano at the very end.) An NFL rep said the ad won't get a Super Bowl slot but is still on the air; sales stemming from the campaign have "outperformed expectations."

Snyder also has been good for a certain local alt-weekly's bottom line. Since he sued City Paper over its "Cranky Redskins Fan's Guide to Dan Snyder," its Web site has been swamped by readers. "More traffic than we normally get," Editor Michael Schaffer said, "especially for a story that's three months old."



See the ad...

Video: Dan Snyder in NFL apparel ad


Read earlier: Redskins owner Dan Snyder's face-off with City Paper gets uglier

By The Reliable Source  | February 3, 2011; 10:00 PM ET
 
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Comments

This ad has been out since early part of NFL season. A little late to do a piece on it. Besides, how exactly is this "witty"? He did this ad to soften his publc persona, of course this frivoulous lawsuit has undone any chance of that.

Posted by: dbunkr | February 4, 2011 10:15 AM | Report abuse

I hope they make them in children's sizes otherwisw 4'11" Dan is out of luck. The wife seems a normal size but she must be willing to do anything for what once passed for money.

Posted by: SoCali | February 4, 2011 11:26 AM | Report abuse


The wife is prostitute, money is the only reason she sleeps with that scumbag.

Posted by: kenk33 | February 4, 2011 12:09 PM | Report abuse

I think Dan Snyder does enjoy a good joke, as that is what the Washington Redskins have been to the rest of the NFL under his stewardship.

Posted by: BrokenClipboard | February 4, 2011 12:35 PM | Report abuse

Whoa. Let's lay off the wife, shall we? I hate Dan Snyder as much as any other sentient creature would, but her only crime is being married to the troll doll - a crime that comes with its punishment built right in. Calling her nasty names isn't cool.

Posted by: Sanya2135 | February 4, 2011 2:35 PM | Report abuse

Yeah, people should definitely lay off his wife.

But he is getting what he deserves in the press. LPD is horrible.

Posted by: NyallsStJohnSmytheIV | February 4, 2011 6:47 PM | Report abuse

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