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Posted at 1:30 AM ET, 02/23/2011

'Kiss Me Kate' ale and other wedding revenue hopes

By Autumn Brewington

The International Herald Tribune/New York Times is reporting on British hopes, "at a time of economic gloom," for a revenue boost from the wedding of Prince William and Kate Middleton.

"More than a million visitors are expected in London, according to estimates from the capital's official tourism agency, Visit London," the report said. "If all attend the procession, the number would dwarf the 600,000 who lined the streets 30 years ago for the marriage of Prince William's father, Prince Charles, to Diana Spencer."

Citing Verdict Research, a London-based retail industry research firm, the report added, "With so many visitors, retailers could generate additional sales of £620 million" -- more than $1 billion.

Those retailers include not just hotels and airlines, or designers copying Kate's clothing, but a royal-wedding beer. The team at Nottingham, England's largest brewery is working on a special "Kiss Me Kate" ale, reports the Nottingham Post.

Castle Rock Brewery's head brewer, Adrian Redgrove, told the paper that "Kiss Me Kate will be elegant, tasteful and British to the core." (This means no imported hops or barley, the paper noted.) "It'll be brewed to 5 per cent, pale in colour and we're sure it'll be the ideal way to toast the couple's future happiness."

The ale is due to be released a month before the April 29 wedding. But if "Kiss Me Kate" isn't your style, there's always the royal-wedding gnome.

By Autumn Brewington  | February 23, 2011; 1:30 AM ET
Categories:  Kate Middleton, Prince William, Wedding souvenirs  | Tags:  Autumn Brewington  
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