Government Effort to Boost Security Savvy
Several federal agencies are partnering with Microsoft, eBay and a handful of nonprofit groups to launch an Internet security awareness campaign for consumers via newspaper, magazine and television ads as well as an educational Web site.
It is nice to see this actually in play; I wrote about the seeds of this effort announced by the Department of Homeland Security nearly two years ago.
The focal point of the campaign, a Web site dubbed OnguardOnline, offers tips on securing your PC and ways to avoid falling victim to phishing and spam scams, spyware and identity theft. The site also provides various links that consumers can use to report online scams. The site was developed by the Federal Trade Commission with some assistance on the site videos from Microsoft.
The campaign is timed to coincide with the observance of National Cyber Security Awareness Month, which begins Saturday. Over the next month, Microsoft will place a series of advertorials (advertisements designed to look like op-ed or news articles) promoting the site in major newspapers and in banner ads on its MSN.com properties.
EBay also will post a letter promoting the site to its users, and the U.S. Postal Inspection Service will place magazine ads asking consumers to "Stop, Think, Click."
I applaud any effort to help Internet users stay safe online. The site is pretty engaging, especially the interactive phishing knowledge quiz. It also is nice to see resources for reporting fraud of different stripes consolidated into one place.
Posted by: Pat | September 29, 2005 2:15 PM | Report abuse
Posted by: Jim Garrison | September 30, 2005 3:28 PM | Report abuse
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