Black Friday Morning: Tamer Than Expected
I could hear my BlackBerry chirping in the early morning hours on Black Friday. No, it wasn't my friends e-mailing me about how wonderful their Thanksgiving feasts were. It was retailers sending out last-minute e-mails to entice shoppers like me with free shipping deals and 50 percent off sales (just in case I hadn't seen the various circulars that got pushed through my mail slot over the last week).
Black Friday 2007 was my first after-Thanksgiving shopping experience in many years. I'm usually one of those nuts who gets around to her shopping on Christmas Eve. I live on the edge, what can I say.
So I ventured to the Fashion Centre at Pentagon City with a little fear and a strong cup of coffee. No, I wasn't one of the crazy...er, I mean adventurous ones that got there at 6 a.m. when the Arlington mall opened its doors. I gave myself until a respectable 9:30. As I rounded the exit off 395, I anticipated long lines of cars waiting to get into the lots, but the streets were nearly barren. I pulled into the parking garage bracing myself for the scramble to find a parking space; instead I found plenty just a few feet away from Nordstrom's top floor entrance -- my usual spot. I approached the heavy glass doors expecting to get pushed and jostled. But I was greeted with faint Christmas music playing overhead and the sound of metal hangars sliding around displays as a few shoppers searched for deals.
Of course as I made my way further down to the central artery of the Fashion Centre, the foot traffic picked up and the noise level increased slightly. But even Santa's lap was waiting for a warm body to rattle off this year's wish list. Big stores like Macy's, Victoria's Secret and Banana Republic were typical scenes of what I expected for Black Friday: Cashiers at Macy's explaining how their storewide sales worked with coupons shoppers clipped from the newspaper, families mapping out their game plan of when to meet and where, husbands pushing strollers of bored toddlers behind shopping-crazed wives -- all topped off with the soft accompaniment of Frank Sinatra and Bing Crosby singing about roasting chestnuts and sleigh bells.
Shoes were a big hit at Macy's and Nordstrom. Both department stores displayed various racks of 50 percent off shoes, including ones designed by Enzo Angiolini, Chinese Laundry and Jessica Simpson. Jewelry at Macy's was also attracting a lot of buzz with silver, gold and everything in between, going for up to 50 percent off.
Many stores, such as The Children's Place and Ann Taylor, had time-limited sales, such as 20 percent off everything until noon. Victoria's Secret was enticing shoppers with a large plastic "Supermodel Tote" if you spent $60.
As the morning wore on, the foot traffic continued to pick up. But it wasn't the insane scene I had nightmares about last night. Many sales people told me they expected mayhem in the afternoon when shoppers made their way from electronics and discount department stores such as Kohl's, to the malls. Conclusion: hit Target and Best Buy this afternoon.
What was your Black Friday shopping experience?
Please email us to report offensive comments.
Posted by: Brian G | November 23, 2007 5:01 PM
Posted by: agroshong | November 23, 2007 8:07 PM
Posted by: slowshopper | November 26, 2007 10:57 AM
Posted by: WDC 21113 | November 27, 2007 1:12 PM
Posted by: Sara | November 28, 2007 11:06 AM
The comments to this entry are closed.