We Hear, We Buy

How many times have you gone shopping because a friend told you about an amazing sale? One by one she pulls out the loot she bought, piles it on your dining room table and tells you how ridiculously little she paid. You grab your wallet and head straight for the mall. Apparently this happens quite a bit. We want nice stuff at good prices and we trust our peers more than advertising and product reviews to lead us in the right direction, according to the National Retail Federation.

In a study by BIGresearch, 34 percent of consumers say word of mouth is the biggest influence in their clothing purchases. And 44 percent say word of mouth is what they use to buy electronics. That's some powerful influence. After that, consumers say their buying decisions are based on product reviews and advertising.

By Tania Anderson |  January 15, 2009; 12:00 AM ET General Interest
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Well, the greatest influence for me is whether I really need something or not. Then I pick based on quality for the price. None of the options listed here matter to me. (except perhaps "a good sale").

Posted by: jjtwo | January 15, 2009 10:29 AM

*NEED.*

Need only!

None of the 5 reasons above enter into my buying decisions.

Posted by: furtdw | January 15, 2009 7:19 PM

I usually want, not need something.

I'm also a creature of habit. If I know that Macy's will make things off after a few weeks I'll hang on something I see there that I want.

Posted by: RedBird27 | January 20, 2009 1:20 PM

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