We Hear, We Buy
How many times have you gone shopping because a friend told you about an amazing sale? One by one she pulls out the loot she bought, piles it on your dining room table and tells you how ridiculously little she paid. You grab your wallet and head straight for the mall. Apparently this happens quite a bit. We want nice stuff at good prices and we trust our peers more than advertising and product reviews to lead us in the right direction, according to the National Retail Federation.
In a study by BIGresearch, 34 percent of consumers say word of mouth is the biggest influence in their clothing purchases. And 44 percent say word of mouth is what they use to buy electronics. That's some powerful influence. After that, consumers say their buying decisions are based on product reviews and advertising.
Please email us to report offensive comments.
Posted by: jjtwo | January 15, 2009 10:29 AM
Posted by: furtdw | January 15, 2009 7:19 PM
Posted by: RedBird27 | January 20, 2009 1:20 PM
The comments to this entry are closed.