Plastic Logic E-Reader to Challenge Kindle
The e-book world will get markedly more interesting in January when Plastic Logic, a Mountain View, Calif. tech company, launches its eReader in the United States.
The device will compete directly with Amazon's Kindle. Just as Amazon provides all e-books for the Kindle, Barnes & Noble's giant e-bookstore, announced last week, will take on that role for Plastic Logic's gadget.
What will separate the new device from the Kindle is its touch screen; the Kindle is still button-bound. The Plastic Logic e-reader also will be able to access Wi-Fi hot spots, which the Kindle cannot.
The company is marketing the device not just as an e-book but also as a business document e-reader. Its line is, Why not download that back-breaking briefcase into a sleek, lightweight gadget? The touch screen is large, 8.5 by 11 inches, and allows annotation.
Plastic Logic does face hurdles. It is -- even in the new e-book world -- a latecomer to the game. The Kindle has carved out a market and dominates it. Plastic Logic has recognized, it seems, that there is an opening for a business document device. Still, when the Plastic Logic newcomer does finally land six months from now -- an eon in digiland -- who knows what new, hot model of Kindle might be available?
Here, Plastic Logic demonstrates its device at the Consumer Electronics Show in Las Vegas in January.
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