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The End of an Era: Frugality Replaces Conspicuous Consumption

Nancy Trejos

Saving money is so in right now, as my blog co-writer Ylan pointed out on today's front page of The Washington Post.

With the era of conspicuous consumption now over, people are no longer trying to keep up with the Joneses. They are trying to fall far behind them, Ylan writes.

People are competing with each other to get the best grocery store coupons. Kids are taking vans instead of limos to the prom. And many moms and dads are making their own pizza rather than ordering it.

Gone are the days when we bragged about buying that new pair of shoes at Neiman Marcus. Now we're bragging about repairing that old pair of shoes we dug out of our closet. Click here to read this great story, then share your thoughts with us. What do you think about this change in the American psyche? Have you too embraced this new era of frugality?


By Nancy Trejos  |  June 5, 2009; 3:14 PM ET
Categories:  Bargains , Nancy Trejos  
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Next: If You Like Coupons, You Might Like This: The Groupon

Comments

My family has always lived frugally. The quote about buying $73.00 worth of groceries for $6.00 and $180.00 for $35 immediately reminded me of my mother and this was how she was able to raise my sister and me, and send us both to college on my dad's $35,000 salary. I think it is wonderful that the younger generations are learning that we can still live well and enjoy ourselves even without the luxuries of brand names. Quality, however, is also important, so we shouldn't just buy the cheapest pair of shoes or purse simply because it is the least expensive. I believe in waiting for bargains and using coupons, so you can still purchase the items you want but at much more reasonable prices. In the long run, these items will probably last longer. In the event they do break down, Money Under Your Futon has a good post on making the most out of warranties and repair/replacement services, which few people utilized during the economic boom.

http://moneyunderyourfuton.wordpress.com/2009/06/02/if-its-broken-have-it-fixed/

Posted by: sinleing | June 7, 2009 6:10 PM | Report abuse

I'm finally cool! After years of being laughed at because we refused to do a cash out refinance to pay for new TVs, cars, etc, its the in thing to be frugal. Yay!

Posted by: rubytuesday | June 8, 2009 11:39 AM | Report abuse

I agree with the two above posters. I've been frugal. The spender types who write this blog have now caught up to me.

Posted by: Lindemann777 | June 8, 2009 3:16 PM | Report abuse

I know a supermarket, Super Fresh, where you can save on average, 55 percent off your weekly total food bill if you use coupons during triples promotions, take competitors coupon there for redemption, take advantage of Super Fresh's 10 percent off employee discount savings coupon in each week's circular, purchase bonus buck items, pairing them with manuf coupons,and shop their America Choice house brand and save on over 5000 red tag special savings through june 30th. If you do your homework, there is no other supermarket in the area that can match these savings.

Posted by: ziggyzippy | June 8, 2009 3:45 PM | Report abuse

NEW???????

Welcome to the Real World.

Charles Dickens knew this a hundred and fify-years ago. This country's population knew it during the Depression and during World War II.

So, what else is new? The sun rises every morning???

Please don't get me wrong. I am TOTALLY pleased that people are getting realistic, rather than being manipulated to benefit someone else's financial interests.

Free speech is wonderful; how else would we know this???

Good luck, y'all!!

Posted by: owascolg | June 8, 2009 6:46 PM | Report abuse

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