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Recession Means Christmas in July

Ylan Mui

I've covered retail for four years, and there is invariably at least one story about retailers trying to start the Christmas season early.

But by early, we usually mean September or October. Now that we're in a recession, "early" for Sears apparently means July.

The Chicago Tribune reports that Sears has started stocking hundreds of stores with Christmas decor and launched an online shop called Christmas Lane, complete with tinkling holiday jingle. (Free shipping on orders over $75!)

The story says that the store is bringing back layaway after reinstituting it last year, and the company wants to give people time to save up and pay for their merchandise.

I just recovered from July 4, and now I already feel behind on the holidays! What do you think of Christmas in July? Or maybe the bigger question is: What do we really need this Christmas?

By Ylan Mui  |  July 9, 2009; 11:56 AM ET
Categories:  Consumer News , Ylan Q. Mui  
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