The Perils of Online Shopping
I have to shop. It's my job.
Ok, let me refine that: I have to browse for work, justifiable research for a retail reporter like myself. I don't have to buy anything.
The problem is that I tend to browse while at work, clicking through my favorite stores online so that I can still feel like I'm shopping, even when I'm not. Sounds complicated, I know, but sometimes you have to trick yourself into doing the right thing.
I am the queen of shopping cart abandonment -- the bane of any e-tailer. I'll give in to temptation only so far, picking out just the right outfit or fancy kitchen tool, adding it to my shopping cart ... and then quickly closing the window, erasing the evidence of my little dalliance.
According to a recent survey by PayPal and research firm comScore released last month, about 45 percent of online shoppers had abandoned their carts multiple (multiple!) times in the past three weeks. The average purchase price (had they followed through) was $109.
The top reason cited by consumers was high shopping costs. But the third most common response was lack of money at 36 percent. More than one quarter said they left the site to find a coupon.
Moneywise Moms suggests ways to tackle the problem rather than simply running, er, clicking away like I do. The key is not to stop shopping online altogether, but to shop smarter. She suggests waiting for free shipping deals (if you really want it, you'll wait for it) and shopping through portals that give you cash or points for your purchases. That way you're making money when you spend money.
Will you admit to shopping cart abandonment? What are your online shopping strategies?
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