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Women's League in '09

As Insider loyalists learned last week, a new national women's professional league will indeed wait until 2009 instead of starting up in 2008. Seven of the eight cities/metro areas are set: Boston, Washington, New York, Chicago, L.A., Dallas and St. Louis. (San Jose is the front-runner for the final team.)

"Careful consideration was taken in timing the launch of the league, as team owners are being judicious to ensure that this league is sustainable and successful in the long run. It's a simple matter of preparation and operational readiness," said Tonya Antonucci, newly named league commissioner. "Also, we fully expect that the FIFA 2007 Women's World Cup, which will be broadcast on ESPN, as well as the 2008 Olympics in Beijing , broadcast on NBC and its family of networks, will provide excellent exposure for our players and sport as we build momentum toward opening day."

With reasonable attendance expectations (5,000?) and a proper business plan, the league should last longer than the mismanaged WUSA. A U.S. title at the World Cup and a gold medal next summer at the Olympics will certainly help the new league's cause.

What's your take on its long-term prospects?

By Steve Goff  |  September 4, 2007; 11:39 AM ET
Categories:  Women  
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