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Frese Spins a Web to Promote Program

For those of you who might have missed it, Camille Powell has an interesting story today on a new initiative by the Maryland women's basketball program. The team has launched a Web site designed to define the image of the program in the minds of potential recruits and die-hard fans, as well as casual visitors.

Coach Brenda Frese has tried to push the envelope to keep her program on the cutting edge of the sport, and the Web site is the latest effort on that front.

"We've always wanted to be ahead of the curve," Frese said. "Look at the typical college-age student: They're on the Internet; they're on YouTube. It's all about the videos. How can they be wowed, how can they be entertained?"

You can check out the Terps' new Web site here. For comparison, here are the team Web sites from Tennessee (which has various unofficial sites such as this), Connecticut and Duke (which also has an unofficial site).

Do you think presentations such as this will become increasingly essential to recruiting efforts in college sports?

By Matthew Rennie  |  October 28, 2008; 9:58 AM ET
Categories:  Women's basketball  
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Comments

What a fantastic use of technology. I get why kids want to play for Coach Frese. Credit Maryland for being on the cutting-edge and allowing its teams to be bold.


Posted by: tomchelonia | October 28, 2008 4:29 PM | Report abuse

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