The Checkout

Pint-Sized Sodas, Big-Number Calories

Went to the movies this weekend at a Loews Cineplex theater and was delighted to see a promotion for a child's popcorn and soda. What a great idea! But wait, look at the size of that soda! That doesn' t look kid-sized to me.

In fact, the cup was for 16-ounces of soda. That's 33 percent more than the 12-ounce soda that comes with McDonald's Happy Meals. To put it nutritionally, that's 150 calories and 40 grams of sugar compared to 110 calories and 29 grams of sugar. That may not sound like a big difference, but as my waistline and hips can testify, the little numbers easily add up. Are pint-sized sodas what we really want to serve our pint-sized kids?

By  |  January 16, 2006; 8:00 AM ET Kids Marketing
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Comments

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In the land of supersize it, you are complaining about 40 calories? Be glad that you now have the option. Order Diet Coke and be happy that someone in corporate america is listening to their customer's needs - even if it not perfect.

Why don't you complain about the reason why you can't buy a 12 oz can of soda from a vending machine anymore - everywhere now it's a 20 oz. bottle.

RNC

Posted by: Ralph Cram | January 16, 2006 6:34 PM

RNC: You can't buy a five ounce soda, either. However, for $1 you get 20 ounces - not all of which you have to drink. It is a good price and the bottle is in many ways a superior package.

CM: Several years ago when I worked at a movie theatre we had a children's soda-popcorn combo. The sodas were about 8 ounces. Halfway through the movie parents would return with the empty cup, seeking a refill. Either the parents were drinking it (possible explanation for the size) or children drink a large amount of soda.

Posted by: Kevin Stockdale | January 19, 2006 11:01 AM

What a ridiculous observation. You sound like the snoop police in Salt Lake City that go around making sure a shot of booze is not one drop more than one ounce. The American way is this - if you don't like it, don't buy it. People are smart enough to figure out calories and certainly don't need your assistance. The only thing bloated around here is your holier than thou ego.

Posted by: Lorenzo Piccolo | January 19, 2006 3:13 PM

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