The Checkout

The Growing Baby Video Market

How young is too young to watch TV? Despite the American Academy of Pediatrics' recommendation that children under 2 should not watch TV, there's a growing baby-video business. Baby Einstein, for instance, sold $200 million of baby-media products last year. And next month Sesame Street is launching a new DVD series for babies and toddlers, the first time the reknowned children's media firm has targeted its marketing efforts on children under 2.

The companies say the products are all educational, but many psyschologists and pediatricians, including T. Berry Brazelton, say there's no evidence these are good for babies; in fact, they may detract from normal active play. Read more about it in today's Style article by Don Oldenburg.

By  |  March 21, 2006; 10:14 AM ET Kids Marketing
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it's renowned, not reknowned. gack!

Posted by: Anonymous | March 23, 2006 3:41 PM

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