Anyone who knows my family knows we love dogs. By any measure--and then some--our dog, Bailey, is king of the house. We are his humble servants, particularly my husband who, by T-shirt count alone, is by far the Number One dog lover in our house. I don't think he has a single T-shirt without a dog's picture on it!
So, it's no surprise that a friend gave him a subscription to Bark, "the modern dog culture magazine" whose slogan is "Dog is my co-pilot." It's a great magazine, that's been called the "The New Yorker of dog magazines." What started as a Berkeley newsletter advocating a leash-free area is now a bimonthly magazine. Its latest issue is 112 pages, so full of ads that it's got to make other magazine publishers drool.
And the ads are amazing. While there are many for such mundane items as dog food, treats, beds, collars, leashes, pills and shampoos, there are tons more for such sublime (or would people say ridiculous?) products: all-natural calming formulas to reduce pet stress, special orthopedic beds for aging dogs, all kinds of pet portraits and photos, a sterling silver dog collar--or better yet a silver necklace you can wear with your own dog's pawprint. And let's not forget the plastic dog pool to keep your hot dog cool--maybe that's where the dog is supposed to wear one of the two advertised inflatable vests for water safety.
Clearly, there's a big market for these goods and the more ads I read, the more I had to wonder: Is this the same country where consumers are wringing their hands over gasoline prices and inflation? Maybe the country is truly split--or maybe it's just gone to the dogs!
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