Bitter Words Over a Sweet Ingredient
High fructose corn syrup--that's quite a high falutin name for something that's basically just a sweetener in sodas and lots of other food.
And now the question is, is it "natural?"
7Up says it is. It just launched a new advertising campaign, saying there's a whole new reason to drink the Uncola: It's 100 percent natural."
The Center for Science in the Public Interest disagrees. The advocacy group, which has fought for tighter food labeling requirements, reduced fat and sodium in processed foods and unveiled the high caloric count of movie popcorn and Chinese food, says that as long as 7UP contains high fructose corn syrup, the company cannot claim it's 100 percent natural.
CSPI sent Cadbury Schweppes, the maker of 7Up, a letter today saying it would sue the company, accusing it of spreading an "untruth" unless the company dropped its 100 percent natural claim. CSPI says high fructose corn syrup is no better-- or worse--than plain table sugar. But it is made in a complex, multistep industrial process.
"Pretending that soda made with high fructose corn syrup is 'all natural,' is just plain old deception," said CSPI executive director Michael F. Jacobson. "High fructose corn syrup isn't something you could cook up from a bushel of corn in your kitchen, unless you happen to be equipped with centrifuges, hydroclones, ion-exchange columns, and buckets of enzymes."
CSPI says the U.S. Department of Agriculture has an official standard for the use of the word "natural," allowing it to be used as labels for meat and poultry products that are minimally process. But the Food and Drug Administration, which oversees processed food, has no such standard, CSPI says. In March the Sugar Association, which represents cane and beet sugar producers, asked the FDA to define "natural." In a rare moment of agreement with sugar producers, the CSPI is backing the association's request.
"While this particular mislabeling doesn't present much of a health threat, consumers and honest companies shouldn't have to put up with dishonest claims in the marketplace," said Steve Gardner, CSPI litigation director.
Cadbury Schweppes has not yet returned my phone calls to comment on the lawsuit.
Please email us to report offensive comments.
Posted by: isis | May 11, 2006 1:17 PM
Posted by: lcd | May 11, 2006 1:25 PM
Posted by: jsmith | May 11, 2006 1:33 PM
Posted by: Ross Getman | May 11, 2006 1:38 PM
Posted by: jeckel | May 11, 2006 1:44 PM
Posted by: Anonymous | May 11, 2006 1:51 PM
Posted by: John | May 11, 2006 1:52 PM
Posted by: Adam in SC | May 11, 2006 1:53 PM
Posted by: mstroff | May 11, 2006 1:55 PM
Posted by: John | May 11, 2006 2:04 PM
Posted by: Typo Assist? | May 11, 2006 2:05 PM
Posted by: Hmm | May 11, 2006 2:14 PM
Posted by: Joe | May 11, 2006 2:27 PM
Posted by: David F. Franciosi | May 11, 2006 2:48 PM
Posted by: AK | May 11, 2006 2:53 PM
Posted by: Mojotron3000 | May 11, 2006 2:58 PM
Posted by: Maya | May 11, 2006 3:07 PM
Posted by: Anonymous | May 11, 2006 3:16 PM
Posted by: Duke | May 11, 2006 3:34 PM
Posted by: Margaret Overstreet | May 11, 2006 3:35 PM
Posted by: Why sugar | May 11, 2006 3:52 PM
Posted by: Oscar | May 11, 2006 4:14 PM
Posted by: jsmith | May 11, 2006 4:16 PM
Posted by: Scott K | May 11, 2006 4:18 PM
Posted by: holy moses | May 11, 2006 4:26 PM
Posted by: Sean | May 11, 2006 4:27 PM
Posted by: Silence DoGood | May 11, 2006 4:35 PM
Posted by: Lurker | May 11, 2006 4:41 PM
Posted by: Bob | May 11, 2006 5:01 PM
Posted by: sweet tim | May 11, 2006 5:10 PM
Posted by: NYC | May 11, 2006 5:18 PM
Posted by: Nathan | May 11, 2006 5:50 PM
Posted by: Ethan | May 11, 2006 6:04 PM
Posted by: jjohnson | May 12, 2006 10:28 AM
Posted by: N. in DC | May 12, 2006 4:32 PM
Posted by: SteveG | May 12, 2006 6:00 PM
Posted by: Karen Ann | May 17, 2006 11:15 AM
Posted by: insurance auto | June 26, 2006 7:20 PM
Posted by: siouxsy | August 5, 2006 1:20 AM
Posted by: George O'Connor | August 15, 2006 5:28 PM
The comments to this entry are closed.