The Checkout

Kids, Listen Up--or Maybe Not

Is Bus Radio "a low-grade form of child abuse" or a clever way to protect schoolchildren from inappropriate, sexually-loaded advertisements?

I guess it all depends on whom you listen to.

BusRadio is a start-up company in Massachusetts, the latest brainchild of the kids-marketers who gave schools free book covers full of bold, colorful ads for Kellogg's, McDonald's, Calvin Klein, Nike and other major national advertisers.

Now, Michael Yanoff and Steven Shulman want to create a private radio network that plays music, public-service announcements, contests and, of course, ads, into school buses.

As BusRadio's Web site explains: "Every morning and every afternoon on their way to and from school, kids across the country will be listening to the dynamic programming of BusRadio providing advertiser's [sic] with a unique and effective way to reach the highly sought after teen and tween market."

BusRadio, the Web site adds, "will take targeted student marketing to the next level." Marketers can advertise and sponsor contests or provide a celebrity deejay (perhaps to promote that next CD or movie). They can also use BusRadio's Web site to conduct surveys and test songs, CD covers, packaging and ads. In an hour's broadcast, 44 minutes will be devoted to music and news, six minutes to public-safety announcements, two to contests and eight to advertising. On most commercial radio stations, usually 10 to 12 minutes, sometimes more, is devoted to advertising.

BusRadio says pilot tests have shown that students behave better when its programs are on. Noise is reduced, and students are more likely to remain in their seats and more willing to follow school rules. What's more, it says the private network guarantees kids won't be listening to songs, DJ's or ads that are inappropriate for their ages.

But U.S. Sen. Byron Dorgan (D-N.D.) has a different opinion about BusRadio. "I think it's absurd, a low-grade form of child abuse, that forces a captive audience to listen to commercial messages. I don't think parents want it either," said Dorgan, whose two nearly grown kids used the school bus regularly when they were younger.

In late June, Dorgan persuaded the Senate Commerce Committee to unanimously pass a measure that would direct the Federal Communications Commission to study the concept of BusRadio and the advertisements it carries, to see whether its material is age-appropriate and in the public interest. The provision hasn't been approved by the House, so the FCC isn't yet required to conduct such a study. But Dorgan said he hoped the agency would see the lopsided nature of the committee vote as an indication that the agency should go ahead and study BusRadio---before the company starts operating in earnest this fall in Massachusetts, broadcasting to more than 102,000 students. By September 2007 it plans to take its programs national, reaching 1 million students.

BusRadio, in an e-mail, said its "interests are aligned with Senator Dorgan and we look forward to showing him and his colleagues in Washington, D.C., that Bus Radio is offering a superior alternative to the commercially available AM and FM radio programming currently played on school buses. Existing programming is geared towards adults 18-34 and features adult lyrics, advertisements for alcoholic beverages and R-rated movies, and sexually explicit DJ banter."

Where do you stand on BusRadio?

By  |  August 2, 2006; 7:00 AM ET Kids Marketing
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Please email us to report offensive comments.

How many kids on the school bus today have their own ipod etc. blasting anyway? Will the schools choose to ban those now so they can ensure their corporate sponsor gets enough captive ears each morning?

If this were a good idea, you know Metro would have implemented it by now. Three hundred thousand rides a day, that's a huge market waiting to be tapped. If you hate your commute now, just wait until you've heard "Your job, it is your credit" a few dozen times back-to-back.

Posted by: athea | August 2, 2006 7:59 AM

Are we entering into the world of "FEED" (M.T. Anderson)? Our children don't need more commercials. I find it outrageous we have taken a stand on school lunches and snacks served in the schools, but now we are going to allow McDonald's commercials. Enough is enough. Either stick by our convictions or stand down.

Posted by: Deirdre | August 2, 2006 8:49 AM

why is anything played on school buses?

Posted by: Anonymous | August 2, 2006 8:55 AM

We never had music playing on our buses when I was a kid - what's wrong with some peace and quiet for kids who want to listen to their own music on headphones, have some quiet time after a rough day of school, or *gasp* read or study? (I assure you, kids who read and study on the bus do exist.)
Ads don't belong anywhere where my kid is, by law, a captive audience. Period.

Posted by: Katja | August 2, 2006 9:20 AM

I became a hug southern/classic rock fan in jr high thanks to my morning bus driver. I've never owned any of my own CDs, but I can still sing along with Doobie Brothers, CCR, etc. And I can still recite of the morning DJs daily skits. (Anyone from Knoxville? Remember Parcy Post with the morning mail?)

The thought of homogonized bus radio for kids just bothers me. I suppose its really no different than commercial radio. Then again, the sameness of commercial radio across the country, thanks to folks like clear channel, is bothersome too.

Posted by: Ruby | August 2, 2006 9:26 AM

hug = huge in my first sentence. I should proofread

Posted by: ruby | August 2, 2006 9:27 AM

Does this story remind anyone else of the episode of the Simpsons where the kids made their own news station, then it got pushed aside for a candy bar/toy company round-the-clock advertisement barrage?

If anything, it bothers me to hear that someone is trying to, once again, regulate something that doesn't need to be regulated. I wouldn't be surprised if there were some kind of ban on personal listening devices due to pressure from sponsors if this thing kicked in-- not saying that I expect it, but it certainly wouldn't shock me. The thing is, their main argument, that it would "protect" children from the absolute attrocities normally associated with normal radio (won't someone PLEASE think of the children!?), doesn't really hold up. Want to "protect" children? Turn the radio off entirely. Or reprimand or fire the bus driver that feels the need to play Elliot in the Morning for his 5th grade students.

It's getting extremely tiresome that agencies, companies, or entities think that everyone is an idiot when it comes to child rearing, and someone else is needed to step in to do it right for them-- or in the case of BusRadio, its getting tiresome to hear of someone stepping behind the "benefit of the child" shield.

In any case, kids on the schoolbus are usually talking to their friends, sleeping, or trying to finish up the homework they forgot to do last night and probably won't pay attention if they don't like it.

Posted by: Five | August 2, 2006 9:41 AM

OK, i wasn't in school that long ago; i graduated from high school in 1998. the buses in our system never had radios on them. when did this even happen? this is a terrible idea, just like channel one was a terrible idea. what on earth is wrong with leaving kids alone to think for themselves without constant input, be it electronic or otherwise? we're raising an army of kids who don't know how to form an independent idea, since they've never had to come up with one on their own. they've been told how to think from so many sources for their whole lives.

call me old-fashioned, but i still think that a little un-electronically-enhanced free time is good for a kid's brain.

Posted by: bamagirlinVA | August 2, 2006 10:25 AM

If we had anything on my schoolbuses, it was WPGC. Ah - those were the days.

Posted by: h3 | August 2, 2006 10:34 AM

When I was in middle school and rode the bus the bus driver always played music. I think it was some hip music of the day radio station. I never cared for the music but what really annoyed me was every morning there would be an update of some soap oprea. I don't even think it was a tv one, just something the radio station made up. But it was a bit racy for me at 12 years old and sometimes had cuss words. When I complained to my Mom she was just concerned that the bus driver wasn't playing 'Greaseman'.

We were not allowed to bring our own headphones to school, kids today are lucky if that rule has been relaxed.

I think the bus drivers would get sick of this Bus Radio and rather listen to nothing if given the choice. Where does the money from this bus radio go? Shouldn't it go to the schools?

Posted by: Sarah | August 2, 2006 10:52 AM

No, no, no, no, no. No ads (or any programming) on buses, no ads in schools, no fast food or junk food in cafeterias, no corporate sponsorship of school facilities. Schools: Don't undermine the hard work we parents put in on raising happy, healthy aware and responsible children. Please.

Posted by: Kirk | August 2, 2006 11:35 AM

There is NEVER ANY peace and quiet on a school bus. That is such a bizarre comment that I imagine the person has never met a child or ridden a bus in their life. Schoolbuses are chaotic and insane. I saw bullies throw kids lunches from buses in elementary and Jr High school, 11 yr olds beat up 9 year olds, just horrible things. Of course the bus drivers listened to the radio (it was their job after all), and it was usually WMAL or WASH depending on who was driving. So I could probably repeat the 1970s Gold Bond radio commercial or the ragtime jazz Sheehy Ford jingle. sheeehyyyyy fooooord.

Posted by: Don | August 2, 2006 11:36 AM

I will drive my children to school rather than put them on a bus where they have no choice but to listen to "sponsored" programming. All this is designed to do (no matter what Bus Radio may say) is to encourage children to want more and buy more. It is enough of a struggle without the school buses being involved. And I don't want to hear that this is just like listening to the radio at any other time, because it's not. If the only say I get is to let my child ride or not, then she won't ride.

Posted by: NoVA | August 2, 2006 12:39 PM

When I drove a school bus (late 70's/early 80's in Missouri) the buses were not equipped with radios (other than the two-way). The drivers could, at our expense, add a radio/tape player, etc. I chose not to because a bus load of 40 - 60 kids would want to listen to 5 different stations. There are enough potential distractions for a driver without adding a radio to the mix. These are YOUR children they transporting, after all. I'll be watching to see if this infiltrates our area.

Posted by: cb | August 2, 2006 1:16 PM

Advertisements to a captive audience composed of kids unable to handle being manipulated? Sounds like a serious invasion of privacy issue to me. See you in the courts, BusRadio and school systems!

Posted by: Gene | August 2, 2006 1:38 PM

BusRadio will run contests aimed not only at students as young as first grade, but will also involve the drivers. During their trial run a few months ago, BusRadio's web site said a driver won tickets to a Red Sox game. This company wants to involve drivers so they will make sure the BusRadio is turned on an not a regular radio.

I have met Steve Shulman one of the founders of BusRadio and he is a marketing genius. He will be able to customize the radio show down to the school district.

Why should any school turn over their students' attention to BusRadio's marketing people? It has nothing to do with improving bus safety as BusRadio claims. In fact, it has the potential of being a major distraction for the driver.

The company is very secretive. They can't afford to be transparent. Our nonprofit researches and reports on BusRadio and the dying Channel One.

Posted by: Jim Metrock | August 2, 2006 1:44 PM

If they want to brainwash children why not do it with Beethoven or Mozart or even learn a new language. Subliminal education instead of subliminal advertising.

Posted by: Dlyn | August 2, 2006 1:58 PM

I agree with the people that have stated that buses are far from quiet, and calm places. Regardless of busradio people are not generally sleeping or quietly studying. To the person that said "What has the world come to, that we're so accepting of kids acting crazy on school buses?" this is far from anything new? I wouldnt say the world has come to anything, but this has been going on for several decades. This is just a case of kids being kids, and the bus driver not having the resources to control them. The idea of a monitor on a bus may not be a bad one.

I find it amusing at how vehemenantly opposed to the advertising many of you are. How many hours of TV does your child watch in a day? Studies show the average person wathces over four hours a day. What type of advertising do you think they are being exposed to when they watch?

Now I know that you may say they are not required to watch tv, but they are a captive audience on the bus. This may hold some merit, but you can still choose to NOT listen to what is playing. You can still tune out bus radio and talk to a friend.

Please don't get me wrong, I'm not saying that I am in favor of this idea, or that it will really fix anything, but I also don't think that this is the spawn of satan, and going to destroy your children.

Posted by: Infectednite | August 2, 2006 2:28 PM

Does this BusRadio movement remind anyone of the geniuses who managed to put advertisements in front of the previews at the movies? Yeah, thanks for that, by the way; now I can be more than 20 minutes late and still make the opening scene. Captive audience, indeed. Few things are more annoying. If I had wanted to watch TV, I would have stayed at home.

BusRadio is not a good idea, even if the content is controlled. I am going to echo the concerns of many others here when I say that I think specifically targeting children with advertising to make more money is a scary thing. While I realize that it's next to impossible to get children away from all of today's advertising in all of its many shapes and forms, what exacerbates this BusRadio situation is the fact that the children cannot escape it and the parents cannot control it. Therein lies the rub.

Posted by: tiphanie23 | August 2, 2006 2:31 PM

Kirk said exactly what I think. NO! There's no reason any radio (other than the two-way) should be on a school bus. If they are the madhouses one person above described, then "protecting our children" means hiring a guard to ride the bus and monitor the kids so the driver can drive safely.

What has the world come to, that we're so accepting of kids acting crazy on school buses? Oh, I see, BusRadio will calm them down, mellow them out, and turn their brains to mush. Great. I see a day when a lot more parents decide to drive their kids to school if BusRadio manages to get implemented.

Posted by: Taylor | August 2, 2006 3:08 PM

I also graduated in '98 from high school. When I did ride the bus to and from I always had headphones attached. I was listening to the most horrific and scary music possible (your ears would still melt even by today's standards). Focus more on keeping those parental advisory artists out of your kids hands if you care so much. No one will be listening to BusRadio....

Posted by: mike | August 2, 2006 3:14 PM

Oh, hell no. Let them play NPR or WBJC, then they'll have commercial-free background noise, which is all it needs to be. But a commercial entity pushing to pipe their ads to a captive audience is repulsive. If I were in HS and they actually did this, I would sneak into the bus yard and remove all the antennas (antennae?).

Posted by: The Cosmic Avenger | August 2, 2006 3:44 PM

I just looked at the link to
exerpt: "Bus Safety is the most important issue that a bus driver faces. Their biggest concern is getting the students to and from school with as few interruptions and disciplinary problems as possible."

I have an idea: why doesn't the bus driver give each child a valium and a dixie cup of water as they step onto the bus. Then, the driver can walk around to each seat and strap the children down and gag them. Sheesh.

Posted by: Stacey | August 2, 2006 3:56 PM

Maybe they should be listening to "books on tape" instead.

Posted by: Anonymous | August 2, 2006 4:15 PM

When I was in school (I graduated from high school in 2000, many, many moons ago) if the bus driver had a radio on you couldn't hear it anyway because of all the talking, shouting, teasing, flirting, and so on. I used to bring my Walkman with me and put on headphones and read a book. I think this BusRadio thing is stupid. Kids aren't going to be able to hear it and they won't listen because it's "parent" approved and therefore lame.

Posted by: Melissa | August 2, 2006 4:28 PM

Augggghhhhh!!! No! Is there NO peace and quiet left in this world?!

Posted by: andrew | August 2, 2006 6:18 PM

In middle school, the bus driver would play the same hip-hop station (Z90 - a certain group of kids insisted), morning and afternoon, full of sexual and gang-related songs. Advertisements for Trojan condoms and Tijuana clubs were standard, even at 7:00am. A kid-friendly radio station would have been much better--though no radio at all would have been best.

Posted by: Morgan, San Diego | August 3, 2006 3:16 PM

All the company will have to do is promise the school districts some free stuff in exchange for mandating playing of Bus Radio and the districts will line up to get it. Worked for Channel One.

Posted by: Di | August 3, 2006 10:45 PM

Radio in kind of transit? Short answer: bad idea. You take away the right NOT to listen to advertisements, bad music, and propaganda delivered "as news."

People here seem to have a very short memory. DC Transit tried that in the '50s with "transit radio," and the fight against it went all the way to the Supreme Court. Riders didn't like the idea of being a captive audience, with no way to avoid listening to the broadcast ads or music.

The judgement in the case of the Washington, D.C. "captive audience:" [Public Utilities Comm'n v. Pollak, 343 u.s. 451 (1952)] - - The captives at bar had become such by being trapped in buses and by being forced to listen to news, music, commercials, and other matter."

I'm sure someone will pipe up with "Free speech, this goes against the first amendment." Not so. Justice Douglas (who dissented) and others said the issue was "the right NOT to listen."

I found this quote very interesting, in light of many of the things we face today.

"If liberty is to flourish, government should never be allowed to force people to listen to any radio program. The right of privacy should include the right to pick and choose from competing entertainments, competing propaganda, competing political philosophies. If people are let alone in those choices, the right of privacy will pay dividends in character and integrity. The strength of our system is in the dignity, the resourcefulness, and the independence of our people. Our confidence is in their ability as individuals to make the wisest choice. That system cannot flourish if regimentation takes hold. The right of privacy, today violated, is a powerful deterrent to any one who would control men's minds."

Posted by: wombat | August 4, 2006 9:25 AM

OOPs, left out a word in that first sentence. It should be:

Radio in any kind of transit?

Posted by: wombat | August 4, 2006 9:27 AM

My fourth grader came home complaining that the bus driver was listening to HOT 99.5, complete with their b**** slap contest. (This was several years ago; the station may have changed since then.) It took me several calls to the Montgomery County bus depot to get the station changed. Even then, the bus supervisor said that he thought stations like that were ok for middle and high school, but he would stop it on the elementary school bus.

My kid starts middle school this year. I guess he'll get an ear full of inappropriate music and DJ trash talk. I'm not a fan of advertising like this, I would much prefer it to having my son listen to "Naked Thursdays."

Posted by: Mont. Co. | August 4, 2006 10:05 AM

"It took me several calls to the Montgomery County bus depot to get the station changed. Even then, the bus supervisor said that he thought stations like that were ok for middle and high school, but he would stop it on the elementary school bus."


Posted by: cotopaxi | August 4, 2006 10:52 AM

Personally, I deplore advertising and its use of deceptive language and imagery, which I feel undermines the integrity of our social institutions.

However, my observation is that kids today see nothing wrong with advertising (and deny that they are adversely affected by it); they gladly wear shirts covered with logos that advertise their manufacturers.

In addition, most advertising is created by adults who are part of the commercial world, a world that dominates America almost totally.

How can we honestly say "no" to the desire to further insinuate advertising into the lives of our children? In a sense, advertising prepares them for their lives as adults and, more important, consumers.

I must admit, though, that if I were driving the bus, I'd take the money from the company and turn off the radio. Sick, huh? Maybe my own integrity has been undermined by advertising.

Posted by: billofright | August 4, 2006 12:21 PM

I admit that I'm a bit torn on this subject, do I want my daughter (who's already impressionable and wide-eyed enought thank you) subject to school-sponsored ads? As opposed to being subjected to HOT 99.5, absolutely I do! There are very few over-the-air radio stations that I would be pleased with my daughter listening to, and letting every different bus driver pick their choice is just not going to work....what percentage will pick 99.5, and how likely is it that a bus driver who does will be driving my girl? For those with iPods etc, they're already tuned out of what's happening on the bus, but I can remember riding on them, no noise, the bus driver not really able to watch us, with having to watch the road too, and bored kids are the devil's playthings....give them something to focus on, and they generally do remain calmer and quieter, less prone to arguments/violence and so forth, I definitely see the positive side of it, but at the same time, who chooses what kinds of ads they'll see? Who comes up with the playlists for songs and skits?

Bottom line, our kids are likely to be subject to radio anyway, at least this way, they won't hear any 'B****-Slap" contests.....

And Wombat, I simply don't buy the "You take away the right NOT to listen to advertisements, bad music, and propaganda delivered "as news." " many people have forced grocery stores and elevators to halt their abominable assault on good taste and good music with the Musak-ing of America...people are more relaxed with background matter how cruddy it is...

Posted by: Clay | August 4, 2006 12:59 PM

The only way it should be done is like on airplanes, where you get headphones and it's OPTIONAL, and you hear nothing unless you put the headphones on. Try that, and I'll bet it will go away, because few kids will choose to listen to a barrage of ads and other crap.

Personally, as one who has taken a commuter bus to work, it sounds like my worst nightmare, being unable to think my own pleasant thoughts because of the constant intrusion upon the thoughts of controlled content radio. Jeez, don't we want our kids to have some time to just think and look out the window? Must they always be hit with ads? This is just one more step up the consumer culture ladder, where people only exist to buy, buy, buy.

I tend to agree with Sen. Durgan that it's absurd and a low grade form of child abuse, forcing a captive audience to listen to ads for the duration of the trip. Parents need to stand up and say that their kids are not going to be used in this fashion.

Posted by: Mina | August 4, 2006 1:16 PM

"In a sense, advertising prepares them for their lives as adults and, more important, consumers."

Well, billofright, I have never heard anything so appalling. You may be content with your child growing up to be nothing more valuable than a "consumer", but I sincerely hope you are part of a very small minority.

Posted by: ebrke | August 4, 2006 1:52 PM

Are you saying that you aren't a consumer? If so, how did you build your own transportation without buying parts.

'nuff said, let's keep the conversation out of the wizards and unicorns arena

Posted by: Don | August 4, 2006 2:06 PM


Posted by: Greg Ohio | August 7, 2006 12:56 PM

Also, a growing number of schools ban iPods and personal radios.

Posted by: Greg Ohio | August 7, 2006 12:57 PM


Posted by: Gabriel Espinosa | August 7, 2006 2:53 PM

stop trying to make our childen adults let them be kids that is one of the resons our county is having so many problems we are trying to force them to grow up the buying market sould be the parents job when it come to children don't the company's that are trying to sell there products

Posted by: cindy upchurch | August 7, 2006 3:29 PM

I think it is absurd, and I do not fell like we need such as this availabe to our kids on any school bus, I think it is a form of child abuse and this angers me

Posted by: Barbara Polley | August 7, 2006 3:42 PM

Bus drivers have a hard enough time keeping children quiet for safety, as it is. Please do NOT put radio with ads on the bus too!

Posted by: Teresa Salsbury | August 7, 2006 3:54 PM

It sounds like you agree that it would be better to have no radio at all. You say that both options are bad, but Busradio is the lesser of two evils. Let's just keep radio off the bus altogether. As for the musak playing in the are free to leave that store anytime you want. You have the freedom to leave. Can your child jump off the bus??

Posted by: Michele | August 7, 2006 3:58 PM

If the majority of income from Bus Radio went back to the under funded schools and supported more programs aimed at increasing the quality of schools then I think it could be a plus. I also feel that commercialization of our public education is not completely negative as long as the quality of education increases.

Posted by: Ken | August 7, 2006 4:23 PM

My son is blind and will start taking the school bus in the fall of 2007 to Kindergarten. He needs less noise around him so he can focus on what's important, like someone talking next to him. This would be the last thing he would need!

Posted by: Heidi | August 7, 2006 4:52 PM

I would love to see the study that shows kids do better with music and ads being blasted at them on the way to school. I bet it doesn't exist. And who gets to say what is appropriate music for my child. Not to mention the distraction of the driver. This seems wrong in every way.

Posted by: Cathie | August 7, 2006 4:59 PM

This is one of the many reasons we homeschool. We live in Dallas where we have to pay for the worst public schools you wouldn't even consider enrolling your dog at. Now we want to totally control what our kids are doing and not even leave time for an imagination, talking to friends(when they only get 15-30min. of recess in elementary for that) and having time to create their own fun. What happened to this sick society?

Posted by: Anonymous | August 7, 2006 5:04 PM

Just another good reason to homeschool our children. I can't believe the ridiculous things that keep coming up in public schools. No, I do NOT want my children to be a captive audience to any kind of radio. One person wondered what all the fuss was about because children can get a lot of advertising on TV and the average person watches 4 hours/day of TV. Not in our household. We often have days with no TV at all and we don't miss it. When we do watch, it is often videos/dvds without commercials. I can see a lot of parents being upset with the idea of their children being subjected to BusRadio every day. I plan to contact whoever I can to express my opinion and, hopefully, put a stop to this.

Posted by: Terri | August 7, 2006 5:05 PM

Don't our kids get enough subjection from music videos at registers and anywhere else they turn there heads? Where does it stop?

Posted by: Anonymous | August 7, 2006 5:05 PM

No bus for us, ever. In fact, no school either, just education from home. We don't watch t.v., but we read newspapers, listen to NPR and other radio and are "out in the world" daily. BusRadio IS child abuse.

Posted by: ooglyboogly | August 7, 2006 5:06 PM

In all due deference to those who have already commented, and not to sound too anti-capitalistic, there is only 1 more thing to add to this discussion...


I am all for someone earning a buck, or even a few million. Busradio sounds like a great marketing idea. But, give me a break. No ads on school buses, even if it may make some money for a local school district or more likely the NEA at the expense of our kids.

Our children don't need to be bombarded with even more targeted marketing. And, no amount of money will fix a totally outmoded, outdated and ineffective public "educational" system.

Posted by: dv | August 7, 2006 5:08 PM

I was thrilled to read all of the comments. I can't wait to ask my new class to debate the issue!

Posted by: anewteacher | August 7, 2006 5:11 PM

Get after the PTA/School Board to instruct their school bus drivers NOT to tune in to the station! As one other commented, the kids are plugged in to their iPods or some on their cell phones anyway. And, yes, I agree that is a form of " low-grade form of child abuse" ... brain-washing.

Posted by: Betty | August 7, 2006 5:21 PM

I don't think radio has any business on the school bus. There is enough distration on a bus as it is. Also there is no way to monitor what is played on it and if so not all parents aproove of the same. This is just creating moren trouble for school personal and bus drivers and it isn't fair to the children. My God be with who ever is making these decission's.

Posted by: Kathy | August 7, 2006 5:27 PM

These ads will violate the values and rights that some parents have in regard to their children. If you were to play only religious music, rap, country or rock music people would go nuts saying it was a violation of the children's rights. Theses ads and songs will exploit children to material that some parents may find very objectionable. This company and the school have no right to force the Children to listen to ads and products that some parents deem in direct conflict with their values and or beliefs. The school also receives state funds and I have a problem with the stay approving certain products. I do not appreciate this business profiting from this consumer abuse. Kids and parents don't need the added pressure of feeling they have to have the marketable items that will be pushed on the radios on the buss. Safety is a major issue the drivers already have enough to worry about. They need to be able to look, see hear and sense if there is trouble on the buss. I believe this will cause major liability issues. If this is allowed I can see major lawsuit filed costing the school district thousands in legal fees. Please don't do this!

Posted by: Bryan | August 7, 2006 5:29 PM

The person who coplained about how much kids already watch on the T.V. Had the it no bid deal attitude. That is a huge cop out. At our home we control whom what and how much our Childern watch. You got to be the parent and take responsiblity. If you let your kids be xposed to garabe that what will be produed. Dont pull a copy out line of bull on parents. It time to speak up parents and don't let the cop out people take this issues. Buss radio takes away the parents right to monitor what is played. I thinks this issues might just help fuel a culture war on values verse on values. I say no!

Posted by: Jimmy | August 7, 2006 5:43 PM

I am glad to see most comments I have read are negative to this form of un-needed potentially harmful advertising. I liked the comment from barnagirlVA and especially DIYN mentioning brainwashed kids. I have said it for years now, that our kids are being brainwashed by many (although not all) of our teachers. Although many of the teachers would prefer to call it 'influencing', I call it brainwashing with the HELP of many of the States in this good ole USA...
ie: smoking, guns, speech freedom (GOD), homosexuality etc. Our kids are brainwashed into believing in O/P(other peoples) smoke can harm them. Although I do not condone smoking, GOD forbid that I tell them that after smoking since I was 15 and having a Catherization at 62 (am now 66), I was told absolutely nothing was wrong with my heart and no plax in my blood vessels at all !!
I have also said it for years that many of our teachers are too young and have been brainwashed themselves as kids and are now passing their beliefs on.
The domino effect....

Posted by: DJS..NJ | August 7, 2006 5:44 PM

Interesting debate!

Posted by: Anonymous | August 7, 2006 5:47 PM

Our children should not have to be subjest to a lot of advertising and promoting of things that they do not need to hear or have a concern for, let them be children!

Posted by: Alice soberg | August 7, 2006 5:57 PM

What ever happened to kids chit chatting: called social communication with their peers. Kids do not need any more media programming. They could do with alot less. From what I'm hearing I guess bus monitors are also a thing of the past. I guess the void left with the removal of school prayer must be filled with something. There are many ways to fill the void without pecuniary, commercial gains the motive.

Posted by: Allan Miles | August 7, 2006 6:10 PM

Why is it so wrong for the ride to and from school to be used to talk to friends? When I was in school, I liked being able to talk to my friends on the way to and from school. Also I enjoyed being able to read a book. (I know there are still bookworms out there.) The problem is that there is too much regulating of what kids can and cannot do. It stifles kids ability to form opinions.

Posted by: Rachel | August 7, 2006 6:33 PM

I personally don't want children to be exposed to advertisements and what you would call bus radio. I feel it is inappropiate.

Posted by: David Daniel | August 7, 2006 6:37 PM

STOP THE INSANITY! HELLO! are your heads stuck under a bus tire?? All anyone has to do to look at society and how it has fallen apart over the decades. Where were we? And where ARE we? Things are not getting better and society as a whole has fallen apart! Go BACK IN TIME and see things IMPROVE. WOW you peoeple are BLIND.....

Posted by: C Emerson | August 7, 2006 6:44 PM

A captive audience, what a capitalist's dream!

Anybody seen/heard of Channel One?? Bus Radio is exactly the same type of focused advertising at the expense of our children that Channel One employs.

There are many schools (from poorer areas) that force children to watch this cleverly packaged commercial advertising (under the guise of "news") every day--

We in Madison County cannot get our school board to abolish this form of child abuse and the superintendant is deaf on's sad but not surprising.

When a big corporation dangles "free" stuff in front of poor school districts noses, this is what happens.

I suppose Bus Radio is coming to Madison soon...

Posted by: Sad Dad | August 7, 2006 6:51 PM

I was under the impression from school officials that the buses were not eqipped with radios, because they were a distraction for the drivers and a hazard. I am sure many of us can agree that it is easy to become distracted in our vehicles when a song comes on we love and we "bee-bop" and sing as we drive along...sometimes even our speed increases with the beat of the song...ah, don't deny it! Then there is that particularly funny commercial or outlandishly bad commercial that draws our attention, even momentarily, from the road! Do we want our bus drivers' attention drawn from the road while he is carrying our most precious cargo? I am with the one who wrote, "why do they have to listen to anything"! If it is intended to "control" the kids, then I say the bus driver isn't doing his/her job and needs to be replaced! It is their responsibility to keep control of the students! If some child is continually causing problems, then off the bus he/she goes until the parents can teach them a thing or two. It should take long for the parents to get tired of transporting little John or Jane back and forth from school to get the problem corrected. Also, parents are pressured by their children to buy the majority of things they see on the children will have more to beg parents to buy! Of course, most of what is purchased ends up on a shelf forgotten, given to Goodwill or in the trash.

BusRadio just doesn't make sense! It isn't a good thing! It just taps into the already ever expanding materialist idea of "we have to have it all" attitude in America today!

Posted by: Betty | August 7, 2006 6:52 PM

I have a hard enough time making sure my children are not spending an hour in front of the TV at home. I definately don't want them spending another hour on the bus in front of a tv.

Posted by: adg | August 7, 2006 6:56 PM

Sir, please stop this bus radio.


Posted by: DAVID WHITE | August 7, 2006 6:56 PM

We do not need radios playing on our buses. There is enough distraction for the drivers without anyone adding to the noise with radios. There is already a problem with drivers talking on their cell phones while transporting children. We should not allow radios on our buses where we can not be sure of what they are listening to. Please do not allow this to happen to our children.

Posted by: Phyllis Blackwell | August 7, 2006 7:09 PM

Dear Sirs:

SHOWN ON A SCHOOL BUS! Most of the children
who ride School busses, come from "low income" families. The LAST THING THEY NEED TO SEE, are Ads, advertising items, "way"
out of reach for them. The desire to "try to keep up with the Joneses, does not NEED

Rev. Effie M. Blair

Posted by: Rev. Effie M. Blair | August 7, 2006 7:23 PM

I think this is a great idea! I'm a highschool student, in 11th grade, and it's this would be a great idea, because it's great to be informed and get the news this way, since I never have time to watch TV or listen the radio...I thought about this before...and I remember we have such thing in Europe...

Posted by: Emma | August 7, 2006 7:29 PM

as a former bus driver , i truely disagree with radios on busses, theres already two much distraction for the driver

Posted by: roy cowles | August 7, 2006 7:32 PM

First and foremost, Safety should be the main consideration on a school bus. The radio would be one more thing distracting the bus driver. Perhaps the noise of the radio would interfere with the driver hearing a train approaching. Advertising directed toward children is abomonible, and certainly shouldn't be allowed on a school bus. This is a terrible idea and I hope it is stopped in its tracks!

Posted by: Donna Overturf | August 7, 2006 7:52 PM

Sounds like most of us agree that we don't want this, but if you don't put your comments where they have impact (i.e., your Governor's office or the US Secretary of Education's office) it will happen. Get involved with your local school board and make it an issue. It should concern us that the very institution that wants us to trust the minds of our children to them for 6 to 7 hours a day would allow this or even consider it. It would teach our children a great deal to see their parents rise up and take a stand against it. It would teach them that we don't have to be influence by people who SAY they know what's best - that we can make our own decisions. Then make the sacrifice and drive your kids to school if you have to. We can teach them not to be brainwashed.

Posted by: JT | August 7, 2006 7:57 PM

Why the heck does the Federal Govt need to take care of this for anyone??? You've all been brainwashed by government educators in the belief that nothing can get done unless ww "write our congressman" or the "Secretary of Somethingorother"! Quit whining about this and PICK UP THE PHONE AND CALL YOUR LOCAL SCHOOL BOARD MEMEBER...forget the federal government, they don't care, nor should they.

I am completely against this local program (I don't think we have federal school buses yet) and the only way to get someone's attention is at the local level...go to your next school board meeting and raise hell with those idiots. They're politicians and look for votes and will be more responsive than the stinkin' Secretary of Education (this unconstitutional department should be abolished by the way).

The Constitution does NOT call for the federal level of government to be involved in the education of anybody...Bus Radio is a local with it accordingly.

Please read the Constitution...Sheesh!

Posted by: Mad Dad | August 7, 2006 8:16 PM


Posted by: DEE CHERRY | August 7, 2006 8:26 PM

If one lacks wisdom let him ask of God and He will recieve. God's Word..the Bible is full of sound instruction on why we should not be in agreement with the "World"...God says in His Word...Do not love the world or the things in the world. If any one loves the world, the love of the Father is not in him.
For all that is in the world--the lust of the flesh, the love of the eyes, and the pride of life...[all this is part of the Advertisment realm]and... is not of the Father but is of the world.
And the world is passing away, and the lust of it; but he who does the will of the Father/God abides forever. 1 John 2:15-17 We as parents or any other caring, concerned adult must fight to keep our children--- [children], and stop the battle to openly, and flagrently expose them to "worldly" temptations that only exploit and defeat them to be innocent children... instead,they become victims of their own greed, while advertisers and marketers profit. We all know that children are selfish and demanding right from birth...which is why God commands parents/and society to "train up a child in the way he should walk and he will not depart from it. However, BusRadio...that is not training..that is conditioning...... OK...perhaps now we need to take a long look at ourselves in the mirror...did advertising hook us when we were young?...come still has a grip on us [ either on one level or another]and some of us are worse than others...But as adults why do we want to continue allowing this to happen to our children??? God knows that we need to get back to raising godly [not greedy] children who don't need to be taught that they have to have everything or be listening to everything that is out there all day everyday. They can be quiet on a bus, in a car, on a plane, etc...with proper training [yes that does take patience and sacrificing] something our children NEED to see in US too!...Wow...maybe God has something here!! What Would Jesus Do?????

Posted by: Wisdom | August 7, 2006 8:53 PM

The "cool" bus drivers in our city let the kids listen to the equivalent of PG-13 & R rated radio stations. And in our case, the PTA has been informed but doesn't think it's a big deal. Neither do most of the principals.

My kids don't (& won't) ride the bus for this reason. Do I like the idea of forced ads? No. Would I prefer it to the status quo? Absolutely, especially since only 8 minutes of the full hour's broadcast will be ads, and the music will (supposedly) be "age appropriate".

Posted by: Stephanie Weaver | August 7, 2006 8:56 PM

Please wake up and stop trying to use propaganda to ruin the precious children!

Posted by: gail patterson | August 7, 2006 9:08 PM

Why do they need radio on the buses. The kids nowdays don't have one minute of time just to think about anything that they want to think about. They also have no time just to think, at home, because they have so much homework to do or some extracuricular activity. Just turn off the radios. Let them use their imagination about a few things. They do have brains, and they need to expand on that brain that the Lord God gave them. Who knows they may come up with something spectacular on the way to or from school. At least they wouldn't be bombarded with all of the rot,of today that is on the airways, for just a little while in the day.

Posted by: Joan M. Snow | August 7, 2006 9:08 PM

I am have been a school bus driver for 21 years. This is nothing short of torture. I turn my radio on to listen to weather conditions in the bad weather. Is someone going to forbid it. Sometimes the radio is distracting to me and I prefer not to hear it. And who has the right to impose on me what I have to listen to. What about my rights even if the children dont have any. We are not fools to make money on. this really crosses the line in my estimation. I believe the driver should have the right to peace and quiet while driving. This guy should be forced to listen all day long to ads on the phone. I for one would not submit to this abuse ever.

Posted by: Donna Hansen | August 7, 2006 9:23 PM

Aren't there more important things going on in our society right now?!?!And whoever came up this "bus radio" thing is a complete idiot. Kids today say "gimme, gimme" enough as it is.Why would you want to INCREASE that?I am a tenth grade student and i ride the bus and it is unbelievably LOUD. Do we really want to add to the noise? And we enjoy TALKING to and from school.we listen to the radio at other times during the day. And i absolutely hate commercials. Plus our parents are the only people who have the right to tell us what is appropiate for us.

Posted by: amber | August 7, 2006 9:31 PM

This is utterly ridiculous. This is another modern day brain-washing of our children. Let the children of today do as we did...think for themselves and act as children we did. At least the prior generations are able to make decision using our god-given talents and knowledge. Marketing has no place on a school bus. The children of this generation are already marketed to death. Because of the marketing driven into our children they are constantly trying to keep up with the Jones instead of being children. Leave my children/grandchildren alone!! As their parent and/or grandparent I will guide them in life. I don't need Marketing what and when they should buy something to be taught to them by someone else!!

If you are going to make them listen to something on the about patriotic songs or US history about the United States of America that none of them learn in school now days or the Pledge of Allegiance...

Posted by: Janet Adamson | August 7, 2006 9:43 PM

This is a very bad idea. No person should be in a an environment that pushes sounds and information that may be harmful to them. Many ads have become nasty and not all news and music is conducive to improving the mind, but the oposite, devious to the detriment of this country. Moral values are important and the selectors of the programs and news may not be on a high level. Our children would not be traveling on any public trasportation that has an environment forced on them.

Posted by: Curtis B. Stanley | August 7, 2006 10:03 PM

Child protection and safety is such an issue in Texas that it is hard to believe there are no SEATBELTS on school buses!! Is BUSRADIO going to help a child survive a bus accident!?!?!?!? What about air conditioning buses in the 90/100 degree temperatures?? THESE are the REAL schoolbus issues!!!!

Posted by: karen | August 7, 2006 10:04 PM

Many things claim to be "age appropriate". This is just a buzz word to keep the parents happy. I wonder if they would let a Christian company run an ad on bus radio? How about a pro-life or abstinence ad? Probably not!! It's just another way to indoctrinate the kids, period. Many of the things advertised will go against the belief systems of some families and therefore the bus radios should not be allowed.
Capitalism is good-it's why most of the people in this country have jobs. But this is going way beyond that to the point of forcing unwanted goods and services on our kids and families.
When is everyone going to get it-it's okay to want some things for yourself but our country is so in debt (we the consumers) that this will just feed the notion that most kids have of GIMME GIMME GIMME. When kids grow up with that mentality, it gets ugly.

Posted by: Laurie Lange | August 7, 2006 10:29 PM

This is my 3rd year driving school bus and anyone who thinks their child is having a quiet peaceful ride is crazy. The driver is trying to get the route done and come out alive. Children today do things we never would have thought of. How about throwing a full water bottle at the drivers head while going down the highway? Sex in the back of the bus anyone? Fourth graders making out?? Maybe jumping out the back door of the bus suits you more. If parents ever rode the bus or better yet behind the bus and paid attention to what was happening, they would have a stroke. Drivers are basically powerless except to document this behavior, in which case Mom or Dad say the driver is picking on them. Drivers cannot hear the radio as the speakers are in the middle and back of the buses and in our city we have restricted stations we are not allowed to play. WHICH OF COURSE HAS THE LITTLE ANGELS JUST THANKING US FOR SAVING THEIR BRAINS FROM TURNING TO MUSH. Get with the program people, support your teachers and bus drivers and let yourself believe your child CAN be a hellraiser away from home. The radio idea should be scrapped...but maybe clear camera's should be installed and kept on record. While considering this remember I am also a parent, and I love working with kids. I have met some truly great ones, but the problems are out there, worse than you know.

Posted by: todays busdriver | August 7, 2006 10:40 PM

Believe it or not my grandkids do their homework on the bus. Why do we have to put up with advertisements that most of these kids could nevr afford. No way should this be installed on buses for kids. Hey also believe it or not thats a good time for my grands to pray!

Posted by: Sylvia Ann Miller | August 7, 2006 10:47 PM

I hate this idea. No wonder people want to send their children to private schools or home school. I hate to think of what today's children are going to be like when they grow up. And to think they are going to be our future leaders. If they are going to pipe anything into the school bus it should be something educational. I too wonder, who is going to pay for this. Just leave the kids alone. They don't have to be busy all the time. Let the kids just think!!

Posted by: Janie Patterson | August 7, 2006 11:07 PM

I think that having a radio on the bus is not a bad thing. Most kids today love music and use it as background noise when with friends. I do disagree with having contests and advertising on buses though. There is enough advertising going around today to make me sick. I remember when you could go to the movies and not be bombarded with commercials. Also, remember when there was a limit to only three commercials at a time during programs. If we allow advertising on a public transit it will get longer and longer over the years.

Posted by: joyth | August 7, 2006 11:10 PM

no way, no radios on school buses

Posted by: L. D. L. | August 7, 2006 11:39 PM

A few months ago our local grocery store added T.v. monitors in each chech out line. At the time I thought that was ridiculous. Now, banter on the bus? Our poor children. Wake up America!! Your kids are just that "your" kids. Take a stand on this issue!
Where you not the same parent who protected them in utero? Ate right, listened to Mozart, exercised, bought the best car seat? Then these little ones are born and we slip into parental coma thinking that the school and goverment have our kids best interest at heart. Yeah Right! Wake up and be a voice! They don't care about the kids its all about the money!

Posted by: KV | August 7, 2006 11:40 PM

DlYN had it--if we're going to give anything "subliminally"...let it be education! Another language, or as Janet Adamson suggested, US History or a mix of subjects--and it should be optional through headphones, NOT loudly resounding throughout the bus with all the other noise.

As far as other "mainstream" radio stations--there is no place for them on the bus...I echo those who have said "NPR"! and "Call your school board!"--If all of these people disagree with bus radio, how can we let companies get away with junk like this!?!

Posted by: LK | August 7, 2006 11:43 PM

I think Kirk said it best so I might as well just copy and paste his words. Here's Kirk's: "No, no, no, no, no. No ads (or any programming) on buses, no ads in schools, no fast food or junk food in cafeterias, no corporate sponsorship of school facilities. Schools: Don't undermine the hard work we parents put in on raising happy, healthy aware and responsible children. Please." Well said, Kirk!

Posted by: Sandra | August 7, 2006 11:54 PM

The only thing most school buses need is adult supervision. Bus drivers are just that, DRIVERS! Their job is to safely transport children while operating the bus in a safe manner. These children are virtually unsupervised for an average of one hour. Imagine the good and imagine the bad.

Posted by: Mark Sabeh | August 8, 2006 12:09 AM

I agree with "todays Busdriver" (4 posts above this one)I drove a 40' bus for a few years, all grades. Everything "todays Busdriver" said IS TRUE. The laws & rules restrict bus drivers in too many ways. I will never forget the day I had to watch a very nice girl that never caused any problems with anyone get beat up pretty bad on my bus. I called for help to my supervisor over the radio & I was ordered NOT to touch either one of the girls or I could have a lawsuit on my hands, even if I was trying to break it up. I was instructed to yell. This was a girl in the 6th grade that had been harrassed from the first day of school & no matter how many times I submitted write ups they would not resolve the problem or remove or suspend her from the bus. Later in the year I found out the instigator's mom was a buddy of the supervisor. And this was in a sweet lil country buffin town in NH. A radio is not going to make things worse or better. Kids will probably complain about it anyway. And cameras would be a violation of privacy. At least 30% of all my students from 1st grade -12th grade were
(sorry for the lack of a better word but)
"latch-key" kids. It does take a village to raise a child, but it begins in the home, that is, if theres anyone there.
I think the kids problems begin way before a radio on the bus. Majority of my students diddnt tell parents about any of the crazy stuff that went on during the bus ride. Make yourself availible to just hang out w/ your kids to give them a chance to share w/ you about whats going on in thier daily lifes. At least that way if they hate the radio the can vent on you.

Posted by: I love kids too/but there a handfull | August 8, 2006 12:29 AM

.....another good reason to Home School!

Posted by: Toni | August 8, 2006 12:30 AM

I don't know where anyone thinks this is a new idea. When I was in junior high way back in 1981, our local schools in southern Illinois were fitted with radio speakers and we listened to the chosen local radio station. In one district it was rock music station, in another it was a country station. We got the news, weather, music and of course radio ads. We lived way out in farm country so we were on those buses for at least an hour to an hour and a half each way, each day.
The rock music wasn't my style, but I lived with it, it kept the ride from being too boring. We still dozed, or read, I did most of my day's homework on the bus (A/B student all the way through), so it didn't interfere with anything. It sure beat having upteen kids each with headphones blasting with umpteen different kids of music leaking out to everyone around them.
But like I said, they were our local radio stations, not some company making a buck selling a service and ads on top of it. So I definitely would nix this BusRadio company. Its bad enough that our tax dollars go to feed our kids junk food in the cafeteria that our pediatricians tell us are turning our kids into fat diabetics. I don't want more of my tax money to go to this company for it to sell to the schools what they can get free from the local airwaves.

Posted by: Kathy | August 8, 2006 12:33 AM

As a former bus driver I would definately have to say that any bus would be better off without a radio of any kind. I don't know where people get the idea that it helps to maintain control (I've heard that over and over again) because in my experience, it only added to the chaos. You don't need any more noise on the buses than you already have. You have to be focused; on the road/weather/traffic conditions AND you have to monitor EVERYTHING that is going on behind you at the same time. And I don't think that it is right for someone else to decide what your kids are listening to. I know I would be horrified to have my children exposed to public radio in general, but I don't want them bombarded with anyone else's opinions, either. We work hard to guide our children into being what we consider to be a good, decent human. Although everybody's idea of what a good, decent human is may not be the same, it is still the parents right to decide what outside influences will be tolerated. So no, no radio, period. The bus is not an entertainment venue; it's your kids ride home, and thats all it should be. And yes, I agree with some of the others; PARENTS SHOULD MAKE IT A POINT TO OCCASIONALLY RIDE YOUR KIDS BUS, AND WITNESS WHAT THE 'LITTLE ANGELS' ARE LEARNING/DOING ON THEIR WAY TO AND FROM SCHOOL. And if what you see upsets you, please take it to the school board. In my experience, the school takes little or no interest in helping the bus drivers to maintain a reasonable level of discipline. I have seen them let things go to the point of physically endangering passengers over and over again. I know its inconvenient if your kids ride is suspended, but try to see the big picture here...

We need to keep it as quiet as possible on the bus; for safety - and for the sake of your childs mind. Constant noise, even if it's not objectionable, is not healthy.

Posted by: PlanetPest | August 8, 2006 12:40 AM

I agree that school bus situations are out of hand. It does take a village, but it is the parents that have to let the village do its part. When our teacher and bus drivers have to live in fear of a parent filing a lawsuit if they speak authoritatively to a child, then no one has power over that child. When I was in grade school in the '70's in the Midwest, we didn't scream and holler, let alone fist fight. If someone was causing trouble, you were moved to the seat right behind the bus driver, sometimes for the rest of the ride, sometimes for days or weeks. Serious or repeated trouble makers were handed over to the principal as soon as the bus arrived at school, and he would dole out punishments ranging from a couple of swats to banning you from the bus for a set period. Our bus drivers had authority to assign seats to keep the little kids separated from the big kids and to isolate trouble makers.
But it still boils down to parents need to step up to the plate and take responsibility for and power over their kids.

Posted by: Bumpkin | August 8, 2006 12:46 AM

we don't need nor want bus radio. Children hear enough news , profanity and adds that just lure our children into thinking things we teach them is not apptopriate, they then hear on on radio t.v is ok. Let parents make the decisions for our children.

Posted by: bjones | August 8, 2006 12:47 AM


Posted by: JOANN SMITH | August 8, 2006 12:49 AM

Where and when is it gonna stop? they made hard rock to destroy our childrens minds with murder,rape,drugs,ect, now they want to use who knows what?

What knows what our children will listen to on a bus radio, who knows? it will depend on the bus driver,the kind of bus driver,( a hard rock driver,or who knows what this driver listens to.)

Our children listen and watch enough of this kind of stuff any way.they see it and hear it on the Tv, and on the street when they go anywhere, in the parks, in cars going past them, THEY HEAR WAY TO MUCH ALREADY DON'T YOU THINK.ENOUGH IS ENOUGH.

I think the parents should start standing up against these schools for what they are teaching our children, no wonder the children dont have any morals or manners any more. our public schools has really become over bearing.and they are getting worse all the time instead of better.

some people wonder why our public school's are loseing so many children to private schools, well here is your answer if any of you want to know.

Posted by: Gem | August 8, 2006 1:16 AM

WHAT A STUPID IDEA!!! Poor bus drivers.

Just driving our boys, we only have two, to school can be a noisy commute. I can't imagine having a BUS LOAD of kids AND MUST have on a radio LOUD enough for the "children" to hear. WHAT A JOKE!!! Maybe they can play "Parent Talk", "Today's Family", "Focus on the Family" or even "Adventures in Odyssey" - however, I really doubt it.

I'll be "listening" and ready when this STUPID IDEA crosses the boarders of AZ. However, something crossing the boarder that doesn't drain our economy may not be a bad idea. JUST KIDDING!!!

Posted by: Karen from Phx, AZ | August 8, 2006 1:27 AM

i think this sort of thing is why our children of today have no respect for any one much less of them selves. and another reason why the crime rate is so much higher than it needs to be.

Posted by: ella mae rohmer | August 8, 2006 1:38 AM

Well it seems schools are for sale again. Never liked my kids riding on the bus anyway. Will keep voting "no" on the school budget until the board of ed keeps stops stomping on my parental rights. I would rather pay for a bus monitor then receive any money from this mob. Let each child who wants to listen to radio carry their own personal device.

Posted by: Robert | August 8, 2006 1:52 AM

I grew up in a small southern town and didn't have radio on the bus at any time whatsoever. By 12th grade the high school started making us watch Channel One in the morning and the only thing I remember about it is the breath mint commercial with the girl and boy kissing...I strongly dislike the idea of ANYONE telling me they know better than I what's best for my children. It's been said over and over and you all have it right: It's not about the kids, it's about the money. This CANNOT be allowed!!

Posted by: Janice | August 8, 2006 1:53 AM

It has been awhile since I rode a school bus but those rules were simple. There was no radio,cd players etc. Anyone could talk and socialize as long as everyone stayed in their seats,keep their hands and or objects to theirselves and bus drivers had the authorization to keep that bus in order. The drivers never used fowl langugage or any kind of corporal punishment but they meant business. A bus shown not be a circus, it needs discipline with the support of everyparent. Let's go backwards for once

Posted by: M. Gibson | August 8, 2006 1:54 AM

Someone stands to make lots of money from this idea and it won't be the schools. It is nothing more than targeting a group for profit. The group just happens to be our children...not okay with me!

Posted by: Pam | August 8, 2006 2:01 AM

This would put students in the position of having no choice about music being played on the bus (even though it might be clean and/or age appropriate) and about having to listen to ongoing commercials. The buses I rode as a student did not play anything which gave me quiet time to process the day or just think about something else. It was a welcome break from the auditory busyness of the day.

Posted by: JJ | August 8, 2006 2:12 AM

Americans,use to believe in freedom for all,we use to train our children to think for themselves,to be individuals,we use to be a strong proud people,what happened? Now we treat our children like they are stupid,and need to be programed on what they want or like,force them to listen and be brain washed?If this happens.go into the oil business,because parents won't allow thier children to be treated,in such a manner,they will go back to car pooling.

Posted by: Jonell | August 8, 2006 2:18 AM

commercials suck who wants to listenin to commercials

Posted by: Drew | August 8, 2006 2:26 AM

im Home schooled i dont have a bus lol

Posted by: andrew | August 8, 2006 2:31 AM

i Like football

Posted by: Jakie pooh | August 8, 2006 2:34 AM

mama i made brown

Posted by: john doe | August 8, 2006 2:40 AM

How about no radio blasting. Kids socializing or studying or reading, as they chose daily.
How about ALL parents being required to ride as bus monitor on an equally rotating basis. Help behavioral problems, bus driver can concentrate on driving (safer trips) and lets the kids know the parents care enough to be involved.
Give driver/monitor authority to assign seats if needed and to take appropriate action when needed. No physical action, just report & have taken off bus until parents explain to the kid whose is boss on the bus

Posted by: Mims | August 8, 2006 2:43 AM

i know my abc's


Posted by: samantha wilson | August 8, 2006 2:46 AM

i know my abc's


Posted by: samantha wilson | August 8, 2006 2:47 AM

considering the lousey job our public schools are doing, this is just one more opportunity they would have to push more anti semmitic, anti-american, anti-Christian ideas at kids often too young to do anything but take the school's opinion as truth. Gees, what a mess.

Posted by: joan | August 8, 2006 2:51 AM

The biggest problem with this isn't necessarily in BusRadio at all it seems like. THe fact is, wether it is acknowledged or not, radio and song lyrics do have adverse effects on a person's thought process. Busses shouldn't need to have any music playing or anything because there is no possible way of pleasing everyone. If the bus is going to be playing "kid-safe" material, then hardly any popular songs that kids would want to listen to will be played because all the popular songs have semi-mature lyrics. Its just a silly idea that is doomed to failure. Let the kids socialize and relax, don't add more noise for them to yell over in addition to the engine and everything else...

Posted by: Seth | August 8, 2006 2:54 AM

I've read comments from the few people who say, "May help with the noise and disruption issue", for how long?...Once our children become acquainted with things, they soon lose interest. This too shall pass.

Nevertheless, this is a horrible idea. This is a money making idea, primarily for everybody but the children. How will they benefit from this? Its a spirit of control. I believe the key is to subliminally take advantage of our children...

...Not having it. I have already drafted a letter to the governor and the secretary of Massachusetts. Not gonna happen! Not on my watch!!!

Posted by: Linda | August 8, 2006 3:26 AM

I went to thte Bus Radio site and they had testimonials from drivers expressing the change in the "climate" on the bus, (less disruptive, quieter). I guess I had a probably with the testimonials when all of them were from adults.

Isn't the appeal to our children?...Why weren't they interviewed? Probably because they would have told the truth. Its going to take a lot more than BusRadio to address the problem of school bussing.

Further, what's to keep them from fussing or fighting over something aired, especially a contest...

Massachusetts parents, write your senators, congressmen, mayors, secretary and the Governor!!!

Posted by: Mom | August 8, 2006 3:42 AM

Just another way of taking away parental rights of what a child should be allowed to listen to and learn, just like sex ed and gay rights and atheism. After all being Gay is choice, not a minority, and Atheism is a religion, the have their beliefs also.a We want our children to learn good morals,not the I want and I heard and you have no rights as a parent anymore. Busses are a part of our schools and our schools need to go back to the basics and teac. reading, writing and arithmetic. Bus drivers need to keep their eyes and ears open to the traffic and for sirens and not be listening and have children listening to music, contest, ads what ever is on this. Put the teaching of morals back in the parents hands not in the schools and teachers and let the parents decide what they want their child to hear and when. Put God, Prayers and studies back in our schools. NO music on the school bus as it does interfer with safe driving of the bus drivers. Keep Children safe. God forgive these people as they know not what they do. Amen

Posted by: nelda | August 8, 2006 4:23 AM

Bus drivers have more than enough to contend with- watching the road and keeping kids safe- This would be a terrible distract5ion. Kids are bombarded enough with ads and music. As a former teacher think it would make them more hyper active in the classroom- don't think it is a good idea.Isn't silence valued anymore? Already there are signs that loud music and electronic ones are causing hearing loss- can we prevent this from spreading?

Posted by: Sarah Jane Taylor | August 8, 2006 4:47 AM

Massachusits has gone to Hell in a hand basket. I don,t see any comments from it's two dingaling Senators? I think the people in the proposing company should should be put in Jail.

Posted by: F.H.J. MacDonnell | August 8, 2006 5:00 AM

Come on now if you give that to children first thing in the morning they are getting off the bus with it stuck in their minds all through the day!! You want to feed them with knowledge positive thoughts so they can make it through the day!. They have enough to deal with as it is, the voilence to and from school, at school sometimes at home before and after school! Lets give give them a break and protect them the best way we can if it's in our POWER WHILE WE CAN. Let's put positve role models on the bus, to keep them company instead,sometimes that's all the Love they get. BE A GOOD PROCTECTOR> LET GOD BE GLORIFIED THROUGH THE AIR WAYS. LET THE KIDS HAVE A BLESSED

Posted by: Honey Bee The Clown | August 8, 2006 6:15 AM

I remember when I was watching tv as a child. I kept seeing a Coca Cola bottle pop up super quick on the screen. My mom thought I was crazy. Later that year it became illegal for companies to include subliminal advertising during a show. Some kids will pick up the ads more quickly than others. Then whine whine whine all the way home for the product. We had music on our bus, back in the 70's, in fact, one of our favorite things to do to torture the driver was to say 'turn the radio UP-CHUCK please" Poor bus drivers, now you add this! Please don't do this. Classical music played softly in the background is perfectly fine. Let them get their ads from the ooodles of hours of tv they watch. If BusRadio was as concerned as they say they are for our children, they would create programing music without the ads!

Posted by: tired mommy | August 8, 2006 6:22 AM


Posted by: HONEY BEE THE CLOWN | August 8, 2006 6:34 AM

EXPLOITATION under any other name is still exploitation and so to is the failure of the state education department to live up to the standards of trust required of their positions,especially MR Driscoll who should be doing something else with his time,also,somewhere else.

Posted by: gjon nivica | August 8, 2006 6:54 AM

I am sickened by the thought of this idea. Once again we are looking for ways to appease these children instead of taking proper disciplinary action when they misbehave on the bus. Let's get a grip people. Don't the kids get enough garbage pumped into their heads?

Posted by: kim | August 8, 2006 6:57 AM

I've read a lot of the comments and agree wholeheartedly with the idea of a bus monitor (preferrably an adult or responsible older teen). Also,if anything is played, relaxing classical music would be the best - and NO ads. This brings up another item/question. Why arent't the children required to wear seat belts???

Posted by: Noma | August 8, 2006 7:28 AM

I think bus radios are fine. For one purpose only. To check weather conditions in case of a storm. I installed one in our church bus and of course it is used for other purpoleses.

Posted by: Ralph Summers | August 8, 2006 7:40 AM

I do NOT want my child exposed to advertisements and radio on the bus.

Posted by: Cheryl Langdon | August 8, 2006 8:19 AM

I would expect many of those adds on the radio to be expressed with sloppy grammar, as is true of so much print/speech these days. If teachers perchance do teach good English, this would tend to cancel their input. Stupid idea!!!

Posted by: Douglas Hall | August 8, 2006 8:21 AM

I am going to say that BusRadio needs a chance here. Music as a whole is very soothing to a lot of adults and children as well. Out of a 44 minute broadcast only 8 minutes are being used for advertising. The broadcast is being played with age appropriate things. I'd rather have that coming at my child than the next kid on the bus who has an ipod that has downloaded sexually explicit songs by some rap artist that thinks its funny to hear swear words. I think that if the program is regulated it could be used as a great tool for more learing for our children. You can't automatically look at everything as being so bad, but maybe look at it on how it could be used for the good.

Posted by: Stephanie | August 8, 2006 8:22 AM

Not, in my public school system will you abuse God's most precious creatures. You might want to remember that God will protect them if he needs to. Think about it.

Posted by: Tim White | August 8, 2006 8:25 AM

Forced listening reminds me of Big Brother, 1984, Nazi propaganda, Japanese propaganda in WWII. Our students are noise polluted and media polluted enough, more than enough now. If some are already allowed to listen to their own choices privately on the school bus, so be it. However, forced listening is something else. We know that all students are already media sensitive, but when offering a "Game Room" as a reward for good behavior in our school, we once allowed kids to bring video games when we usually offered only board games to this game day session. When they had video games, no interraction happened, appropriate or even inappropriate, which is the argument proposed: kids will be quiter. Well, taking away all possibility of communication or even settling into one's own thoughts, a rare offering for already bombarded student minds, will never give the possibility of down time for the student brains. Absolutely necessary, is that students and parents have a say about their child's forced listening to programming that already has a shady reputation, but also students should not be forced to listen to advertisements designed to form their "American" shopping values. They have more than enough of that in their lives. School districts, please say NO to this manipulative, money-making scheme.

Posted by: kaye | August 8, 2006 8:27 AM

School busses are for transportation not indoctrination.
I am concerned about the "content" of the messages our children receive and the ultimate effect those messages will have on them.
Who will determine what is or is not acceptable and by whose standards will the "contents" be judged?
Certainly our public radiio stations are out of control as to filthy mouthed deejays and "music lyrics".
How dare anyone be so bold as to even suggest we subject our "captive" youth to more "garbage" !!

Posted by: Hughleen Preslar | August 8, 2006 8:39 AM

Schools have been playing with this idea for along time, it's just another way to get more money for advertizing.There will still be young people that will be disruptive.Forget the bus radios, put cameras on that's enough.

Posted by: sally | August 8, 2006 8:43 AM

I don't think that my child should have to be subjected to advertising/contests etc while on a school bus. Pretty soon it'll change from advertising to sublimal messages being put into their little heads. "come on... you know you want the toy...ask mommy & daddy to buy it for you..." This is just like the popcorn & soda popping up on movie screens to make people go to the concession stands!

Posted by: Dana Skehan | August 8, 2006 8:52 AM

I am against radio and advertisements on my childrens bus. My daughter is ADHD and all this stimulation would be difficult for her. A little peace and quiet is the best for this time on the bus. If anything, quiet , relaxing classical music. Many are not exposed to this kind of music. We try to monitor music in our household and what kind of messages go into their minds. I'd rather them not hear anything on the bus. The bus driver needs no distractions. I am a preschool teacher and some of my preschoolers are exposed to what I feel to be negative music on the school bus. If I were there parents I would be highly upset. Get involved in the PTA in your school system.

Posted by: Michele | August 8, 2006 8:55 AM

What's the use???????
We talk, we protest and do everything under the sun and why??? To no avail.People are self absorbed, crime is a way of life, our politicians are all about the mony (thieves in their own right)
So we'll use the kids to advertise. We talk about protecting the kids yet the adults of today no nothing about truth. EVERYTHING TODAY IS RELAVENT and remember you today are yesterdays kids. The same thing happened to you when you were kids so how are you to know what is right and wrong. AGAIN, TRUTH IS RELEVENT IN TODAYS SOCIETY.
I come from a time when right is right and wrong is wrong, black and white, no gray matter and this BusRide deal is WRONG, there is no debating this issue. BUT that doesn't count in a world and COUNTRY that says "it's all about the money ".
At this point in my life, I've seen it all and I can say I really don't care anymore. I've tried my best to make this a better world and now I quit. I won't be around to see this countrys' demize and whatever happens is deserved and your problem. And that includes my kids ( like all kids, they know everything) To be relevent about this situation "DEAL WITH IT ".
NOTE: I don't expect anyone to agree with me because "IT IS ALL RELEVENT AND ALL ABOUT THE MONEY "

Posted by: Bob | August 8, 2006 9:02 AM

#1- how will they HEAR it over the fights and arguing and BS that regullarly goes on on the bus?? NObody I knew in school was doing homework on the bus!- it was total mayhem-sometimes scarey, but always entertaining- nothing like a little LIVE enetertainment-

#2. how about the DRIVER?!?!

#3. I think they'll pump in subliminal drivel to alter their moods- like the muzak in shopping centers is supposed to do- remember the movie "THEY LIVE"??? RENT IT NOW!! be afraid, very afraid

#4. I personally would go nuts- i do not always WANT to hear ANY thing on the drive to and from work- sounds like prison to me.
one step away from total mind control of the masses- make them all good consumers, make them all obey......

Posted by: ethyleene | August 8, 2006 9:04 AM

No Bus Radio

Posted by: Debbie | August 8, 2006 9:05 AM

We parents need to fight for OUR rights just as much as we do for our kids' rights. We live in a world today that doesn't allow us much leeway with raising them. We are told that spanking them is child abuse. I can assure you, I've had my fair share of spankings and that I also know the difference between abuse and discipline. We are constantly told (through commercials I might add) that government knows what's best for these kids and that we'd better adhere to their way of thinking or we could find our precious little ones in the hands of a CPS worker. After all, disciplining our children today will give them low self-esteems according to many studies put out today and that is a form of abuse.

I said all this to say that if things have gotten so bad on school buses (and I know they have because a good friend of mine is a school bus driver) then let's start holding these kids accountable for their actions instead of trying to appease them with mindless chatter disguised as something that's supposed to benefit them. They are KIDS! They are not mature enough to make the right decisions yet! They need to be taught! They need to be held accountable! How are they going to learn if we can't even correct them?

Parents: Fight for your rights!! Don't let ANOTHER organization take over the reins. These are YOUR CHILDREN, not theirs!!!! There are more of us than there are of them. Let your voice be heard!

Posted by: Janice | August 8, 2006 9:08 AM

I sent an email with my comment to the e-mail address for comments about negative informtaion, sorry, I hope you get it, it is from my perspective as a child riding the bus, I remember it vividly, I can still feel how peacful and safe I felt riding to school every morning with my head pressed against the cool window. children need to breath and ponder.( I am 52yrs old)

Posted by: Margo Singleton | August 8, 2006 9:11 AM

Clay, you wrote this regarding wombats comment:
"And Wombat, I simply don't buy the "You take away the right NOT to listen to advertisements, bad music, and propaganda delivered "as news." " many people have forced grocery stores and elevators to halt their abominable assault on good taste and good music with the Musak-ing of America...people are more relaxed with background matter how cruddy it is..."

Did you, or anyone else, actually read the comment? This is not a new issue. It's not Wombat who decries "Forced Listening," it was Supreme Court Justice Douglas, and those who were fighting back when the people who ran the buses in Washington DC piped in radio broadcasts with commercials. The bus company was forced to stop the practice.

There's a difference between muzak, which studies have shown is calming, and pop radio, hip hop stations, talk radio and commercials. Muzak melodies are not wild, there's no percussion, no boom boom boom. No talk. calming. The others, not. That's not what they're meant to do - -- ask anyone who's ever worked in the media.

You want to calm kids? Give them something soothing....just like you hmm to a baby. You want to make the more hyper? Give them loud, unrelenting beats, and chatter....just like they do at any major sporting event these days. It's not to entertain you, it's to rile you up and get you excited.

Posted by: kitty | August 8, 2006 9:18 AM

Don't you think that our children are already brainwashed enough by the advertising they do hear and see without holding them captive on the bus too. When I look around and see the kids today, my kids included (I have four boys ranging from 8 - 19 years of age), I actually feel sorry for them. They have never experienced those carefree days of youth. They are being forced to grow up far too early. They are taught to compete with each other on how they dress and then give each other lables like, "Goth's", "Gangster", "Emo's" and "Preps. Why can't they just be kids and be left to experience outdoor play where they have to use their own imagination and not be fed some rubbish that some adult feeds them in the name of making MONEY!!!!
Please keep the busradio off our kids busses!!
The school systems are meant to be educating our children and taking care of them while we can't. Do not abuse this privilege by subjecting them to anymore trash than they already are.

Posted by: Concerned Mom | August 8, 2006 9:20 AM

I am not a supporter of this BusRadio. This in no more than a medium for the media to feed our children (I am the father of 3) what THEY want them to hear. I am also not an advocate for public radio as previously mentioned by others because all of the "trash talk" and other content.
This in no different than the old MUZAK system that was found to be inserting subliminal messages in their music to encourage shoppers at malls to buy, buy, buy and to spend, spend, spend.
I am an advocate of giving my children reality though. Public radio is a reality. It's stuff they are going to listen to in the "real world." It doesn't help to shield or protect a child from what they see or hear because they are going to see it or hear it without our approval anyway. The best way to get a child to listen to a certain kind of music is to tell them they shouldn't or can't listen to it. The reality of it is that they are going to listen to what they want when they want (you remember smoking your first cigarette without mom and dad and taking your first drink without them). Public radio is not aimed at our children and it also is not suitable for our children but we listen to it everywhere. In our cars, at work, at home, literally everywhere. At least public radio "sets us up" and our children for what tomorrow will bring. Reality is gang violence. Reality is drugs. Reality is sex. Reality is divorce. Reality is homelessness. Some BusRadio which gives our children no aspect of real life is no good for our children. Why don't we just strap our children to stainless steel beds and pump their minds full of clouds and baloons and touchy feely "hug a tree" purple barney the dinosaur stuff while they are at school and they will all end up depressed and suicidal when they graduate and meet life head on.

Posted by: kirby | August 8, 2006 9:36 AM

"what on earth is wrong with leaving kids alone to think for themselves without constant input, be it electronic or otherwise? we're raising an army of kids who don't know how to form an independent idea, since they've never had to come up with one on their own. they've been told how to think from so many sources for their whole lives."

What do you think public school is? You are worried about the bus? The PUBLIC school is doing this to the kids.

Posted by: 357 | August 8, 2006 9:37 AM

Yet another reason to add to my list of "Why I Homechool". How are these children ever going to learn how to think for themselves? Hey, how about if we let this radio infiltrate our homes too and have speakers in every room? What's the difference? Many families do not have the choice to homeschool or drive their children to school. Why are they being taken advantage of? As someone said further up, God will protect these children.

Posted by: Caroline | August 8, 2006 9:42 AM

Where were all of you when businesses decided it would improve shopping and dining to play LOUD music in stores and restaurants? These companies know how to make money. Period. Don't just say it here, send it to the people making the decision to empower this company and others like it.

Posted by: Gale Ard | August 8, 2006 9:43 AM

The government HAVING to regulate it is the main issue here. Where are the parents of the local school districts that have decided to allow this to begin in the pilot area? Oh, yeah... Massachusetts! An increasing number of parents are just too relieved to see that bus haul those tiresome, time-consuming, frustrating waifs out of their hair to pay attention to what goes on after they leave their sight. We wouldn't need government regulataion if the parents in the pilot area just said, "no way" and put an end to it before it began.

Posted by: lbiowa | August 8, 2006 9:47 AM

I am against Bus Radio. We have no one to monitor our radio broadcast now and you hear everything from bad language to sex advertisement. I don't want my children or grandchildren listing to this trash. My children take their IPods on the bus and I know the music they are listing to and it has my approval. When are you people we elect to office going to get back to helping us teach good morals to our children. As parents we are only two people trying to fight for the rights of our children against our elected officials. Try asking GOD to lead you and give you wisdom to guide our nation.

God Bless.

Posted by: Madeline Staner | August 8, 2006 10:02 AM

Where to begin.... Bus Radio is just the latest tool by corporate America to sell more product. It is very easy to say that "it is in the child's best interest" and that "it will protect them". It is very difficult to guarantee either of those things by any program...even when that is the true desire. The decline in morals and substantive values in today's youth is proof of that. Gone are the days of working for something that you want. Gone are the days of valueing what you have because you know the work that went into getting it. I am totally against any program that pushes even more advertising on a "captive audience" of today's youth that have already had their morals and ideals trashed by the advertising rituals they get to see everywhere they turn. The bus ride to and from school is no place to subject them to any further degradation.

Posted by: DKM | August 8, 2006 10:05 AM


It seems really clear how most rationally thinking adults feel about this! I have to agree. Furthermore, I wonder at the rationale behind this . It is obviously only for this company to make MONEY! I would not be suprised if those who are advocating so strenuously for it are going to get something our of the deal themselves.

Do you guys think we are stupid?!

I echo Caroline- just another reason I am happy I homeschool my kids.

I echo other's concerns about too much government involvement in our everyday lives. I am becoming increasingly concerned with our movements topwards a socialist kind of environment. How easy it will be to come crashing down the slippery slope that so many others before us have done. I love our country and I'd like to see it continue to be the 'land of the free' as long as possible. I want all our children and grandchildren to know the freedom of this great country!

I know the topic of this article is only a 'small' thing. But as we all know, little things add up. They also make precedent for the justification of new 'small' things.

Thanks for your time.

Posted by: dheydt6690 | August 8, 2006 10:16 AM









Posted by: FORREST | August 8, 2006 10:23 AM

Why not seatbelts instead of radios?

Posted by: CHRISTIE | August 8, 2006 10:24 AM

We can't get seat belts put on buses, and yet we can now put radio on the bus!?! Everybody is talking about the type of music and the advertising, but how about the current news? I don't want my young child hearing about the wars that are going on, the murders, the rapes, the DNA that's being matched up, etc., etc. I think this is a horrible idea and I intend on passing my opinion on to the U.S. Secretary of Education, along with the Governor of Mass.

Posted by: Mad Mom | August 8, 2006 10:25 AM

Kids on school buses should not be put to such misery. Not all the kids would want to listen to the same thing anyway. That could cause a lot of confusion between kids and even cause the bus driver problems trying to calm the kids down and take their mind off driving the bus and would not be safe. Just let kids be kids and let them enjoy talking to their friends. NO LOT BLAIRING RADIO ON SCHOOL BUSES.

Posted by: Hlazyboy | August 8, 2006 10:31 AM

Used to be that children had to come up with their own ideas of entertainment. Now, they have to be constantly entertained.

Used to be that children had to use their brains to come up with 'fun' things to do. Now, they don't need to use their brains for much of anything at all.

Seems to me that this is:
1. A captive audience
2. Someone's idea of how to make money off of children
3. Another form of elecronic 'entertainment that they don't need & that will hurt them in the long run

Posted by: Kathy | August 8, 2006 10:44 AM

Hmmm. This reminds me of the situations encountered by Richard Wurmbrand and his fellow prisoners when he was imprisoned in Rumania's communist camps. They piped in communist propaganda, screaming, and other assorted sickness to breakdown the prisoners minds. He said that before he knew it his fellow inmates were going around singing and humming "communism is good." and other assorted loveliness.

You will say, "How dare you compare communism to BusRadio?!" Isn't it the same thing? Propaganda-oh, excuse me, advertising- aimed at our children in a confined space for a predetermined amount of time everyday in order to effect their thinking and actions.

I say "NO!" to BusRadio. So what if the buses are chaotic. Piping in subliminal advertisements isn't going to help the situation. I think what is necessary is some old-fashioned discipline. I know that's taboo these days. Just because it worked for so many generations, it's not for us. We're much too sophisticated and evolved for such things as discplining a child.

Well, I prefer a child that has good character, is disciplined, and can behave himself for longer than five minutes WITHOUT the help of electronic technology.

BusRadio is sophisticated and technologically their attempt to deceive parents and schools.

...And now we resume our regularly scheduled programming...

"Communism is good. Communism is good."

Posted by: Keturah | August 8, 2006 10:51 AM

Can't the students just read their homework assignments. With noise, like BusRadio, the students will have a harder time hearing the Adult Driver's instructions and corrections. This just seems wrong all the way around.

Posted by: Alicia | August 8, 2006 11:01 AM

We have separation of church and state in our school system (see where that's got us - violence, shooting, drugs...), why can't we have separation of marketing and state in our school systems? What's next, an advertizement for Kellogs behind the President in his next speach? Give me a break!

Posted by: Tracy | August 8, 2006 11:08 AM

A perfect example of "pig style Capitalism" ! No wonder the muslims want us wiped out!

Posted by: Roger Simister | August 8, 2006 11:19 AM

I do not agree with holding my children as a captive audience for anyone! It is bad enough they choose to listen and watch media that is totally unacceptable when we, the parents, are out of site.

Posted by: Rachel Mercado | August 8, 2006 11:29 AM

If Buses are going to use subtle brain washing/programming techniques, why not promote anti drug/Gang, anger management, instead of marketing, in fact one could even promote positive learning on buses, just a thought.

Posted by: Ronald Rose | August 8, 2006 11:31 AM

If this allowed, wher will it lead to next time? tell them to leave our children alone, and we need to send them a message, we will boycot any place that runs their ads on our chuildren's busses. The only way to get the message across to some people is to touch their pocketbooks.

Tell your politicians we can get better ones next election if this the kind of things they propose.

Posted by: Curtis | August 8, 2006 11:37 AM

I can't stand the thought of children being burdened by more advertising. I'm sickened by the constant input of greedy commercialists and their sneaky, conniving ways of infiltrating every facet of our lives!

Vehement/Dramatic? Yes, but I'm noticing a trend of problems that results from the decline of real life interaction in kid's social development. Kids are incapable of tête-à-tête communication, having spent hours and hours blogging away about the latest band or the latest product on the market - or Paris' latest blunder.

Why can't we think and make decisions without vivid displays of commercial advertisements flashing across our eyelids. We're all being controlled. Let's throw out our television sets and forget about the latest must-have electronic and let's start spending more time and thought on our families. I'm sure our lives would be greatly enhanced.

Posted by: PhilipCarrillo | August 8, 2006 11:54 AM

I agree with the idea that children today are way overly influenced by media and advertising already. The idea of making them want more=need more "stuff" is appalling. Most kids I know today have way too much "stuff" and do not even appreciate it or know the value it has or the sacrifice Mom & Dad make on Capital One and Visa to buy it for them. They all have Ipods and portable DVD players- laptops --much less let Jr. go anywhere without a phone. Will they listen?-somewhat-will it make them want more than they all ready have?- probably. When I grew up 30 years ago we saw plenty of stuff advertised on TV and like all kids we wanted it all- the difference was Mom & Dad actually said NO even when the money was not a problem-kids need to learn they cannot just get whatever they want at a word -and that is the PARENTS job- not the schools. I do not agree that the School Bus is the forum for any kind of radio program and drivers are already distracted enough.Plus all the rich kids who can afford to buy everything that is adverstised are riding in Mommy's SUV--or now its Hummvie to school anyway. So all this BusRadio is going to do in the long run is wear the parents out fighting with the little lovelies about why they cannot have another Ipod just cause it will now hold 20,000 photos of their dearest friends. The whole seeit-wantit-buyit-lostit or breakit-get another one cycle needs to be broken. Someone needs to start TEACHING their children some values that "things" are not where its at-and if you get things-TAKE CARE of them. Kids in Africa would just like a hot bowl of cereal- kids in Indonesia would just like a coat--or maybe a pair of shoes -kids on the Gulf Coast would just like a school to Go to-come on American WAKE UP & GET REAL! Your over the top love affair with amassing THINGS needs to be broken. If your everyday world was not about the massive amounting of "stuff" you don't need - the advertisers would never have come up with this idea in the first place! How many pairs of shoes are in your closet?????

Posted by: Karen | August 8, 2006 11:59 AM

when i was in school the bus company i rode on was the first one to put radios in the buses and it really made a differance in behavior of the kids. except for this one bus driver who listen to classical music

Posted by: mike | August 8, 2006 12:01 PM

The only kind of music that need to be on school buses are gospel rock music. The life saving and edifying kind that builds up and does not tare down family values. We should vote on this to. Christians stand up and unite or take your kids out of public school systems. Let Jesus be Lord in this country.

Posted by: Vicky Jo Cagle | August 8, 2006 12:11 PM

It was not that long ago when I, too, was in high school (I have not reached a high school reunion yet), and I remember what it was like to ride on a school bus (I rode one from 3rd grade through my senior year). My bus drivers did not play radios on the bus, and we were "not allowed" to have walkmans, etc. The bus was roudy, yet it was calm. It just depended upon whom you asked. (Me personally, I slept a lot.)

Many of the arguments for or against BusRadio are concerning the advertising. I agree, we have a materialistic society, and forcing even more advertising on students seems to be absurd. I thought some schools changed to uniforms so that students would not be pressured by clothing labels . . . However, I think I would be more concerned about the lasting effects of some other influences.

One can't conclude that having a radio station will necessarily "calm the children" because each person and each situation is different. Studies show that music DOES have a strong effect on behavior, but do you honestly believe that all music played on the station will be beneficial? Who will choose the music, and how will he/she/they determine what should be played? This becomes a very difficult decision. Maybe rap music will be the selection of choice - students can listen to Dr. Dre and Snoop Dog talk about their hoes and their drugs, or they can listen to Eminem sing about throwing his ex-wife into the river. Hhhmmm. Maybe hip-hop/pop rock music will be chosen - Christina A. could instruct all the young girls about what it means exactly to be "rubbed the right way." Acid/Punk rock, anyone? Young minds could be inundated with Ozzy's "Mr. Crowley" or selections from Marilyn M.'s "Antichrist Superstar." A little too much? How about classic rock? The Beatles or The Moody Blues and their tributes to Timothy Leary and LSD (Turn on, tune in, drop out!) Maybe he/she/they will select music from a much purer time; after all, "Rock n Roll has been goin' downhill ever since Buddy Holly died."(American Graffiti) How about Johnny Cash with his "Folsom Prison Blues"? On their way to school, students can imagine what it might be like to shoot a man "just to watch him die." Maybe country is more along the lines of what the schools would authorize as "appropriate"? Listening to "old school" country with Hank and his beer, or modern country with Big & Rich's advice on how to save horses! Even classical music has such greats as "The Rite of Spring" - a bit intense for first thing in the morning. It would make me feel ready to face Algebra. Is the school endorcing the things mentioned in these songs? Then stop selling it to them! It would be very difficult to select music that would be "age-appropriate" for anyone. If he/she/they DO, by some chance, find music that is morally constructive, the students aren't going to want to hear it anyway! What high school student wants to listen to Barney singing, "I Love You"?

Students are going to listen to whatever they want to listen. No, I don't condone censorship, but WHY would the schools be excited about one more opportunity to bombard the students with more "helpful" advice?

My second major concern is along this same line of thought. What would the schools be selling with BusRadio? The article states that there will be Public Service Announcements. What kind of announcements? Will they be reminding children to "look both ways before crossing the street," or will they be reminding them to put on a Trojan?

As a young person and then a teenager, I found it hard enough to push away all the outside influences so that I could make sound, moral decisions for my life. I enjoyed my few precious moments on the bus spent looking out my window at what could potentially be a great world (in the right place, at the right moment). Then off to school to hear "Just Say No" followed by "If you take this, you won't care about anything - you'll be on a trip for days!" or hear "Abstinence is the only safe sex," followed by "but if you choose to have sex, here are some things you can try in order to increase your pleasure." After that, I was sent home to sit in front of my television and watch MTV with "all the girls in Panama City" celebrating Spring Break with shots of who-knows-what and throwing their tops at the camera because that is what everyone does!

Here is a novel idea: Get rid of the BusRadio, and let the students have the "peace and quiet" of kids screaming at the tops of their lungs! I enjoyed it.

Posted by: amanda | August 8, 2006 12:35 PM

There is a continual PUSH to seperate the "Church and the State" which keeps anything religious out of schools. Now there should be a law separating "Advertisers and State" to keep advertisers out of the schools!!

Posted by: Shirl | August 8, 2006 12:45 PM

It is gratifying to read the many wonderful comments from truly concerned parents about the proposed music for the unwary, unlearned, unaware, uneducated and unconditioned (at least until "they" get their hands on the little ones). It was easy to pick out the submitters who had no children at all...the majority of them were as unlearned and unaware as the children who will have to sit through the invasion of corporate Amerika. Try your school boards --- and good luck --- there seem to be too many "good ol' boys" in politics now who are in it for what they can get out of it and not what they can do for you as parents and for your children. God help us.

Posted by: Vicki Lynn | August 8, 2006 12:55 PM

Please Don't allow this to happen on school buses. The parents that care have enough of a hard time trying to protect their children from all the garbage on television, radios, and billboards etc. I mean what is this world coming to. Parents need to monitor everything their kids listen to and see. We are not able to be on that school bus to monitor what they are listening to. Why do we have to exploit our children to this. They are children! Their innocence should never be taken away earlier than necessary! People are in big trouble that do that! God be with you.

Posted by: Toni Spada | August 8, 2006 12:59 PM

A man once told me 'don't let better become the enemy of the best'. Yes, this programming may be better than the adult programming on AM and FM stations but is it really what's best. It seems to me that this is being done to keep the children's actions controlable on busses and if so, isn't that the responsibility of the parent(s). In a time when we try to fill children's minds with so much information, why fill it with ads from Kelloggs and Nike and soforth. Let them use that time to talk with thier friends, review thier homework or just plain relax.

Posted by: Mike | August 8, 2006 1:01 PM

When we hand our children over to the public school system, they are learning far worse things than this in their classrooms. The brainwashing of our youth is being done there, as well as the radio and TV. Commercials are not the worst part of this problem. The worst part is the NEA and our twisted lying newsmedia. We have become a country that has no real standards since truth is veiwed as subjective, Ie., " what is true for you is not true for me" " it's all a matter of opinion anyway" " that's your choice"
The 44 minutes of "news and music" is what I find offensive. If we teach our children about advertising, and what it is all about "buy my product and you will be or have", they are not likely to listen to the ads anyway.
We as a nation, have left a lot of our parenting responsability to schools and daycare. We don't ALL NEED 2 incomes to survive. some of us do, but even then, it is not always our only option to outsource our child rearing. I have heard from other parents as the beginning of our school year approaches. They are saying things like, " Joey is finally going to school this year! Full day kindergarten! I can't wait to get rid of him for a while." WHAT???? I am a working mother, and no we do not make a lot of money,( we have 1 vehicle, a modest home, shop at garage sales and discount stores, and do not overwhelm people with gifts at holidays or birthdays) but I will not give my child over to the US government to get a vacation from him, or to make more money! No wonder they think we need their butting in so desperately! We ask too much of childcare workers and teachers. For a good part of the day- 6-12 hours, we are not parenting them. Some people do not see their children during the week more than 2 hours a day.
Kids sometimes eat all three meals in an institution. Teachers and childcare workers ( I was a childcare worker) provide character training, meals, laundry, counseling, homework help, playtime, birthday and holiday celebrations, transportation. money, first aid, naptimes, baths, dental hygine, discipline, religious education( even atheism is a religion, folks!) to name just a few things. Many of these things used to be a parents responsability. Add the fact that there is simply not enough time for a teacher to help all the students succeed, and that our children are getting "socialization" by being taught by a bunch of other CHILDREN how to behave socially( as adults we do not socialize with only 20-30 people our own age that we would not normally choose to associate with) and we have a recipe for disaster!
Teachers have more and more pressure put on them to do the impossible! Our acedemic testing has become less about the 3 r's than it is about
" attitudes" and "right thinking" the teachers are constantly crying out for parent involvement, and all the while, society is telling us that we are not good enough to teach our own children. What are they doing in school for those 5 or so hours, if they come home with 2-3 hours worth of homework anyway?
In a homeschool, the learning time is far shorter- 2-3 hours max most of the time, because it is actually spent learning and not controlling a group of kids while making sure they all speak and act PC.
Anyone who has been to school can homeschool their child at least part of the way, and treasure that time together. It is legal in all 50 states.
I did it while attending school myself full time and now I do it while working. I know single moms who do it, and fathers who do it. It is not expensive or impossible. The evidence suggests that homeschooling is superior to the public school. The Nazi takeover started by influencing the school children. It is the same here, and it will only get worse.
If you really want to protect your children, get them out of the public schools altogether if you can!

Posted by: rvnurse2b | August 8, 2006 1:16 PM


Posted by: MARIA | August 8, 2006 1:19 PM

Reason #7583 that we homeschool. Our kids are TV-free, ad-free, and guess what - they're thriving and well-adjusted!!! The apparent lack of daily materialistic brainwashing dosen't appear to negatively affect them at all! (Amazing - imagine the possible benefits to ADULTS.)
Sorry - this is one of the worst ideas I've
heard. If you can't homeschool, at least take
a stand....

Posted by: Becca | August 8, 2006 1:40 PM

Who would advertise in this program if it was ineffective? Of course it would target the children on the bus.Folks NOBODY Advertises if it does NOT INCREASE thier BUSINESS. WAKE UP AMERICA !!!

Posted by: Larry Richards | August 8, 2006 1:42 PM

What a relief to see that I am not the only person who disapproves of BusRadio! May my grandchildren never be forced to listen to commercials on their bus rides to school!

Posted by: Grandma Roper | August 8, 2006 1:51 PM

I drove school bus for 8yrs in the Portage school system. I believe behaving on a school bus starts at home. On my bus, They either behaved or didn't ride. riding a school bus is a privilege. The schools don't have to supply the transportation. I believe the radio is a hazard in traffic. We had to make stops at railroad crossing which they had to be completely quite. I feel it would be a tragic mistake to install this. If you know how to train the kids they will stay in there seats and be quite. I had the best kids on my bus. That included high school, junior high and kindergarten. Quit taking the responsibility from parents whose job is to discipline there own children on how to behave in public. That is what is wrong with society today. The parents want the school system to raise there children for them. Parents listen up, it could cause a very serious bus accident. It takes the attention away from the driver whose job is, to get the kids to school and home safe. Maybe you should interview the bus drivers on this since it is there job to do the driving and managing the kids on there bus.
Lena samson

Posted by: Lena samson | August 8, 2006 1:53 PM

When I was a kid, school busses didn´t have radios. We survived just fine.

I ride a school bus once or twice a year. They haven´t changed much since I was a kid. Even if nobody is talking, school buses are noisy from the engine and road noise.

I think it will cause more problems than it will solve. You´ll have some wanting it turned up, some wanting it turned down and some wanting complete silence.

Kids get enough target marketing as it is. Do we really have to subject them to it on their ride to and from school?

Posted by: BootmanDC | August 8, 2006 1:53 PM

What about children's hearing if this happens? Noise on a bus is bad enough, radios would be even worse. I can't even imagine how noisey a bus with a radio blasking would be. NO NO NO Radio on a bus.

Posted by: Sue Wallace | August 8, 2006 2:09 PM

So gratifying to read that parents are taking a stand for NO BusRadio! And no bus drivers with their own pick of radio stations blaring. We don't want mindless children but those who can think on their own--quietly or not--and can learn to handle challenges that come before them. Their time on a bus with no outside diversions allows them that opportunity. Let the children be children! Let the parents continue to listen to their children.

Posted by: Violet | August 8, 2006 2:10 PM

If I had children on those busses I'd be driving them to school.
It is not right for a 'captive audience' to HAVE TO listen to the 'bus radio.'
(I'm annoyed when I get put on hold and HAVE TO listen to someone else's idea of music.)
Children do not need more propaganda fed to them through a 'bus radio'; news, music, or advertisements.
My children watched less TV than the national average.
Still they certainly didn't need more 'stuff' on a 'bus radion' to give them the 'I wants!'
A long time ago I learned to 'tune out' commercials, but children haven't learned that yet.
This bus radio thing certainly is not a good idea!!!!!!!!!!!!

Posted by: Patricia | August 8, 2006 2:22 PM

Not only am I against this because it is advertising to a captive audience, but also because I don't trust corporate America to determine what is "appropriate" music for our children to listen to. What's more, learning and development, especially social development, occurs when people interact with one another. This may be an extreme, but are we going turn into a society that loses all creativity by becoming people who are like robots - just learning whatever is programmed for us to hear or experience. We're losing free thought and exchange of ideas - skills which you learn very early - AS A KID! God help us!

Posted by: Pete - Parent & Grandparent | August 8, 2006 2:27 PM

Welcome to the USSA. We don't have freedom anymore. It is governed by Government and large corporations. Let's let kids enjoy their childhood. It's too short the way it is. They get enough free advertisement by way of the FREE items given to schools by corporations.

Posted by: Bill | August 8, 2006 2:38 PM

I am against the idea of BusRadio's.They are encouraging children to want something going on all the time...what happened to quiet time...they want children to buy their products and if the parents can't afford it, then what?Parents and Grandparents wake up and put your foot down.NO BUSRADIO'S

Posted by: MaryEllen Maxey | August 8, 2006 2:42 PM

Anytime "regulation" is mentioned, a red light goes off in my mind. Why do we need any intervention in what our children hear on buses? I too, believe there's something golden in "quietness". I always hated noise in the morning and I'm sure there are many kids who feel that way too. Those who like noise already have their ipods. It's also true that SOME kids still study on their way to school. They don't need to compete with an interest catching commercial.

Posted by: Kay Rasch | August 8, 2006 2:43 PM

As a former school bus driver (15 years) I am totally against radios on buses. Our county system did not allow radios, and it made good sense.
One, we were required to stop at all railroad
crossings, open the door and listen. My elemen-
tary kids (who were wild little monsters) knew
that when we came to a railroad track, they had
to be quiet untill we crossed. Think about it: I
would have had to stop, put on flashers, open the
door, quiet the kids, turn off the radio, listen
for a train, cross tracks, close door, turn flash-
ers back on, turn radio back on, all while people
behind me are cursing me because they don't think
all that is necessary. These are the same people
who sue you and call you a murderer if anything
happens to a child.
Children think the bus is just another play-
ground and they don'y have to behave on it. The
driver who said that parents don't believe their
little angel doesn't behave had it right. All a
driver can do is write them up, and if the parent
is a pal of the principal or staff, you are wast-
ing your time. The biggest problem is the parents.
Music on a bus (not to mention advertising we don't want them subjected to) is going to add to
an already bad situation. The driver cannot hear
him-her-self think, now you have a radio blaring
in your ear too.
Also, these kids don't want to hear what someone
tells them to listen to, they're just going to scream over it.
What buses need are helpers (monitors), NOT rad-
ios. Drivers need holes in the back of their heads
to watch behind them, eyes to see in front and to
the sides,both hands to use all the lights and con-trols and open and close door a hundred times
each trip, and ability to watch traffic closely.
People will go to any lengths to get around a bus.
This radio idea is a campaign to totally control
our children's minds. Yes, they will make money,
but that is not what is behind this. Your children
are already being bombarded with lies of where they came from, how the earth started from a big
bang, and God is just a myth. What else are they
going to sneak in ?
WE need to round up every parent and grandparent
we can find and show up at every school meeting,
and let these people know that we're taking our
children back! And when you do this, you need to
tell your children that they are made in God's
image, he created the world and all it holds, and
no matter what anybody says, REMEMBER THIS. They
may be forced to listen to it, but they don't have
to believe it.

Posted by: davi | August 8, 2006 2:44 PM

I can't imagine who wins, except the advertisers and Michael Yanoff and Steven Shulman. Certainly the kids will not benefit - I agree with what many of you have said, and can you imagine what the busdrivers will feel like at the end of the day? I do think that there should likewise be a ban on other radio stations played on the school bus. I can remember learning lots of songs on the school bus as a child that I never would have heard in my home, and radio's morals have declined since then.

I agree that peace and quiet, or as one person wrote Beethoven and Mozart, is a much better alternative.

Posted by: lauren | August 8, 2006 2:53 PM

A postscript from Davi: I also had a load of highschool students who (once they
found out what they could, or couldn't get
away with) were pretty well behaved, except
for isolated incidents. Some of these stud-
ents actually did do homework or study, some talked quietly or read, and a few listened to earphones. They weren't
angels, but unlike middle school kids, they
didn't think they had to prove they were cool by showing out.
The fact is, they not only did not need
to have a radio for discipline, they would
have resented it.
Kids are not stupid, they can think rings
around you if you aren't careful. They are
not going to take this lying down, and NEI-

Posted by: davi | August 8, 2006 3:00 PM

So if bus drivers get in an accident and the kids get hurt while this station is on...will the station get sued if it's "mandatory listening" in buses?

I also agree with the writer that sees it as scary for all kids across the nation to hear the same thing at the same time (and be required to be exposed to it). Sounds kind of like Communistic brainwashing to me.

Posted by: Cher | August 8, 2006 3:50 PM

First they talk of school uniforms to keep brand names out of schools. Next they tell us to not go to Mcdonalds to feed the kids because it is not healthy, now they want to advertise these things to the children . Has anyone besides me noticed the tramatic downfall of the school system after the removal of disapline and prayer. The government has a larger hand in the schools than ever before ,I do not understand anyone wanting them to control national health care .The government needs to leave raising children to the PARENTS not the community (Hillary) PARENTS need to be telling the government what our children ,and their schools need . NOT the government of any level telling parents what is ok for their children . PARENTS WE NEED TO STAND UP ,Show all levels of government that we have a pair, AND TAKE BACK FULL CONTROL OF OUR CHILDREN

Posted by: max | August 8, 2006 3:56 PM

How about advertisements for churches gospel songs and gospel rock bands and lyrics? I do think that will pay top dollar too and you should be all the richer for the axtra effort. Could it be possible that your child might live to graduate? Is it worth thinking abuot?

Posted by: darwin music | August 8, 2006 4:54 PM

Please do not put radio's on school bus's.
Our children need to have quiet time and a chance to unwind from the peer pressure they have to put up with. Put God back in school's and we will have a better society of young people to deal with. Teach the students again instead of letting them make out in hall ways and abuse other students and teachers. Students need to be taught respect and responsibiltly.

Posted by: Barbara Smith | August 8, 2006 5:00 PM

I believe the government needs to stay out of the children`s education. For sometime now children have become nothing but dollar signs. It`s no longer about their education. I say no to the radios to be put in the buses. That is foolish. Yes parents need to take a stand.

Posted by: Alberta | August 8, 2006 5:05 PM

If they can put in a radio, Why not put in a television that play's something educational. Otherwise if it's not broke then don't fix it. Do something positive to encourage education or let the students choose to enjoy their commute the way that they want until they get to their destination.

Posted by: Jennifer Oliver | August 8, 2006 5:42 PM

If the BusRadio idea concerns you, ask your teens (middle school and up) if their school has 'Channel One News'. The commercialization of a 'captive audience' is happening already! To more than 7 million students in 11,000+ schools, according to Channel One's website (FAQ section).

Wikipedia says "Channel One News is a television news program that public schools agree to show their students in exchange for funding. Thousands of participating public and private secondary schools participate in this arrangement in the United States. The programming is twelve minutes in length. Schools that participate sign a contract to air the program in exchange for television equipment and the right to access the Channel One Connection, a library of commercial-free educational programming. The program is funded with money from sponsors and advertisers.

Channel One has become controversial largely due to the commercial content of the show. Critics claim that it is a problem in classrooms, because it consumes class time, and forces commercial activity in a public domain. Supporters argue that the ads are necessary to help keep the program running.

Another criticism, noted by Media Education Foundation's documentary Captive Audience, is that very little time is dedicated to actual news and the majority of the programming is soft, sensationalistic "fluff" with corporate marketing and PR tie-ins to promote products and services, arguing that it further corrupts the school setting with consumerism."

Posted by: Amy | August 8, 2006 6:01 PM

Scrap the radio and install the bus monitor! (In full armor, of course, and with combat pay!) Today's kids have no respect for authority of any kind and are a product of a parentless society. No discipline at home = disrespect everywhere else. When will we learn that it's up to us to instill in our children values and the proper way to behave. No radio station will ever replace the idea of good old fashioned consequences for bad behavior observed on the bus. LET'S TAKE BACK OUR CHILDREN!!

Posted by: Sue | August 8, 2006 6:19 PM

Seems to me to be much ado about nothing.

"Captive audience"? "Child abuse"? How is this any different than the parent that pulls into the parking lot at school with the stereo thumping profane lyrics so loud that it shakes the car behind it, while they drop off their kindergartener?

Is our next step going to be banning the playing of any radio in any vehicle that children are riding in? After all, aren't children just as much a "captive audience" when they're riding in their parents car?

I'd prefer that my kids be listening to appropriate music, selected for their age group, than the frequently profane and violent lyrics put forth on many of the "popular" radio stations infecting our public airways. As for the commercials, do you allow your children to watch television? Most television stations average 12 minutes per hour of commercials. Most children in my area spend less than an hour on the bus each day, 5 days a week. Even if they catch the full eight minutes of advertising each day, they'll be exposed to less advertising than one day of average televsion viewing will expose them to.

Posted by: Bert | August 8, 2006 6:39 PM

I find it utterly repulsive to think that those responsible for our children's public education would consider selling them out as captive audiences to advertising geniuses. Paid advertisements & marketing schemes have no place on our school buses, or in our schools for that matter. All rationalizing aside, it's primarily intended to influence our children to BUY. They're not offering to pump music and ads into our buses out of the goodness of their hearts. If that were the case, offer music without ads!

At least in our homes parents can decide to what our children are exposed on television and radio. Making school buses a marketing arena for our easily targeted children is utterly reprehensible.

Posted by: Deb | August 8, 2006 6:52 PM

I am quite sure that the proponents of the "BusRadio" will claim "First Amendments Rights" in attempting to get the plan on school buses. I'm also sure that if it is not permitted, the ACLU, PAW, and other ultra-liberal groups will take up the cause to get it in. It is another giant step toward the humanist secularization of society by such people who want to expose our children to every ungodly idea possible.
Rudy Tidwell
Valley, AL

I can only imagine that satellite radio--with "Sirius"--featuring shock-jocks will be a common fare for the children. Such ideas as this are what is pushing our school children and parents to private school where such filth would not be permitted. If my children were of school age today, I would by all means take them out of the public schools and into a private school. In fact, I did this in the 1970s, so I KNOW that I would not let them attend a public school today where the students are not permitted to bring a Bible, pray, or talk about their faith. Yet they are exposed to all manner of ideas that I do not want them exposed to.

Posted by: Rudy Tidwell, Alabama | August 8, 2006 7:32 PM

Please protect our children from this evil world. Let them stay innocent as long as possible. The love of money is the root of all evil. Jesus

Posted by: Lillian Corcione | August 8, 2006 8:18 PM

Just a note to let you know that a Carolina Blue is reading your postings. I believe that school buses are to transport, not inflict commercials on, the children. I would hope this issue never raises it's head in N.C.

Please let children talk to each other and just sit and read. They do not have to be intertained 24/7.

Thank you

Posted by: Phyllis W. Mosteller | August 8, 2006 8:34 PM

Well, for one thing, youwon't find me getting excited about this venture. I already feel that kids get enough stuff thrown at them and so much of it seems to be from people that I don't even know. That down't leave me with a very good feeling. I don't need anymore people that I don't know feeding our kids with things that I don't know about. Please let the kids ride the bus in peace to enjoy themselves and each other. Don't you decide(people that I don't know) what you think our kids should hear because you want them to hear it.

Posted by: Bernadette Newman | August 8, 2006 9:04 PM

What I think is strange is they first take the Bible out of the school then prayer then they want to take God out of school all the way. They do this because its their right not to listen or see anyone worshiping God. Now they offer condoms in school they say that you can have sex with anything you want no matter what it is. Before all this started they began teaching evolution which they clam its the only truth. This is just another one of those things they can put into our kids minds because they use the right to free speech case the same argument us Christians should be able to use to worship our Jesus with prayer and Bible studies in school.

Posted by: American Christian | August 8, 2006 9:45 PM

as an ex school bus driver I think this rediciolus the bus driver has enough distractions without a radio blairing in the bus. The only radio that should be allowed is a two way radio to the bus office for communication on a need basics. As far as the radio's being furnished that is just a way for the venders to brainwash the students to buy their wares. I am sure the programs will not be educational. As of late I donot play the radio in my vehicle as there is nothing worth listning to on most stations.Thanks for listning to my input. EX BUS DRIVER

Posted by: Mr. Karon Sheppard | August 8, 2006 10:02 PM

In my opinion, this idea is just plain WRONG. As has been said already: anything to do with God, Jesus, the Scriptures, prayers, etc are banned from speech in public schools due to offenses to other students. Well, our children do NOT need to be subjected to further marketing ploys, however "innocent" they are perceived. It will be a matter of time before the fine line of appropriateness and inappropriateness fades. What is appropriate for 15-year-olds is not always appropriate for 12-year-olds. This is especially bothersome since they are attempting to target children AWAY FROM parental guidance. If you really want to make a marketing difference in the lives of tweens and teens, why not acquire a regular channel that parents can listen to as well? Why the secrecy?
I have enough to do as a mom trying to undo the education my children receive from public school and giving them a wider perspective about the media to which they are exposed. I see Bus Radio as yet another method to circumvent my guidance with my children. My vote? NO Bus Radio.

Posted by: Estelle | August 9, 2006 12:16 AM

Now I lay me down to sleep
I pray to God, my children to keep
away from all this world would do
until common sense reigns and we stop acting the fool!

Posted by: A Prayer | August 9, 2006 12:21 AM

Leaving religion and all other comments aside. Children with little socialization will have many problems growing up, excelling as young adults, and behaving. Vote No Radio and let them socialize, read a book, study, or rest. It's inappropriate to market to children just pass the age of reason (7 yrs old) and well before real cognitive development begins.

Posted by: John | August 9, 2006 12:57 AM

Hitler wanted access to the children of that time because he knew he could brain wash them into growing up with his implanted ideas in his head, thus controlling their actions. Don't be mislead. It has already become necessary that many Christians and other good people who care are home schooling their children to withdraw their children from the undesirable atmosphere that is abounding today. Now they want to brainwash our children even further by planting ideas into their heads by a captive audience. I thank God that I raised my children in a different time, but today my grandchildren and great grandchildren are suffering. Put God and the Bible back into our lives and take out all the derogatory music, language, actions and advertisements that are crammed at them today. Looking forward to the 2nd coming of Christ.

Posted by: D.Miller | August 9, 2006 12:58 AM

I drove a bus in southern Jersey for 3 years. I installed my own radio to listen to when I didn't have children onboard. My two-way radio was always at a louder volume than my personal radio when I was driving by myself so I could listen to our office chatter. I drove kids from K-12 and most were well-behaved; I kept my younger riders up front and the older ones in the back. There were some more responsible older children who acted as bus monitors for me, alerting me to a problem. If my bus became unbearably noisy, I would safely pull up along a curb in suburbia and shut off the engine. In as little as ten seconds, the bus was so quiet you could hear a pin drop. Some kids would say,"we have to get going, I'll be late for soccer", to which I would say,"I can't drive with all this noise". Some days I would stop 3-4 times so the kids would know that I was serious. NOTE: This works just as well when your own kids are arguing in the backseat- I have a magazine at the ready to whip out and start reading after I have shut off the car in a safe place!! Works every time!!
NO to BUSRADIO! Drivers have enough to concern themselves with, and parents have the right to say no to corporate brainwashing from some big company whose only goal is to make more money! I drive my three children to 2 different private schools every day. It is a sacrifice... but my kids are worth it!

Posted by: Blondie | August 9, 2006 2:01 AM

I think this is just another step to twist the minds of our younger generation. This must be some wacko that thought up this idea. They need to get a life and smell the roses.

Posted by: Lee Rennicks | August 9, 2006 2:06 AM

WARNING: This has the potential of being a major distraction for the busdriver. WAKE UP - America!! We don't need anymore accidents with our children's school buses! Enough is enough!!!
signed by a MOM

Posted by: a caring Mother | August 9, 2006 2:27 AM

We have gotten along just fine without the bus-radio for several years. I know that times is changing, but at some time in our lives we have got to stand on our own two feet and just say no!!! We are the parents, not BusRadio or some other electronic gagdet.

Posted by: R. Ward | August 9, 2006 3:33 AM

Give me a break already!!Radios on the bus...Prayer in school...Sexual content...Alcohol...Drugs...Swearing... Pressure from ads everywhere... How many people listen to the radio in their own cars? Even if it`s the Christian station...are they "brain-washing" their own children?!After-all, the kids can`t jump out of the car.How many people have one or more credit cards that enable them to buy all the name-brand crap that they "need"?How many of our kids have radios,game systems,cd`s,movies,tv`s,on-line accounts, their bedrooms?Who bought it? Do/can we sit every minute,and watch every detail,all the content , every word? I think not.Do our kids have friends?Do we know each and every one of them?Have we met the parents of these friends?Do/should we have acess to the inner workings of what goes on in Their homes? After-all...they are influencing our kids too.I suggest we all just start being PARENTS!!If your 5-yr-old asks about sex...give them an answer you are comfortable with for your child .How about having an intelligent,honest conversation with your kid?Even if it`s only about why you won`t buy McDonald`s for dinner every night.

Posted by: irene,PA | August 9, 2006 6:15 AM

Here in DC an Oldies station used to promote that it was "bus driver safe" (really!) They used to say how there wouldn't be anything racy on their morning show so it would be 'safe' to listen to. Apparently their own marketing people realized there was a market for 'safe' morning content.

Unfortunately they had Woopie Goldberg on one morning who made several homosexual references. (So much for content.) So I get my traffic from WTOP and the rest of the school drive is CDs.

Posted by: 4muddypuppies | August 9, 2006 8:38 AM

The programing intended is very bad, however, the concept is good. Why not use this concept to play the "times tables", in other words use it as a learning vehicle. Perhaps that will teach children
what they should know, so they do not have to rely on calculators instead of their brains.

Posted by: virginia kelly 8/9/06 | August 9, 2006 9:14 AM

Just another attempt by corp. america to won the minds of our children. how much are the school district being paid by the advertisers. answer that and you will know how much the public school values your child. face it there is a price for everything. it's the american way. look what rap music has done to the youth. teen pg rate up violance up gang activity up. the rap industry says it's up to the parents to moniter the material your kids listern to. they refuse to accept responsibility for contributing to the sky rocketing numbers. I'm going the write the only one that care about our kid. Bill O'Reilly. bk

Posted by: Bruce K | August 9, 2006 9:33 AM

The time may be right for all parents to make the decision to give our children a break.It has already been proven that certain things are harmful to our children. We need to allow them to talk to each other and learn how to behave, to build friendships but how is that possible with a total emersion of advertisement geared to cause children to harass their parents into buying the last gadget because some one else they know has it.All of this needs to stop some where. Families are being driven to homelessness every day because they have totally lost touch with reality and their finances.The debt of the American population is worse than ever before. No kids do not need more advertisement.

Posted by: Joyce McAdams | August 9, 2006 9:41 AM

Having taught and worked with young children for many years, I would say a hugh "NO" to Bus Radio!

Through the years, "time" has gradually and continuously been taken from children
to "think for themselves" ... learn how to socialize, how to communicate and interact.

Bus Radio is just another sub-conscious effort to "program" our youth via the media and in so doing, also steal those limited moments where a child can yet continue to pursue the quest of becoming an "independent" member of our society.

Posted by: Edie | August 9, 2006 9:50 AM

Having taught and worked with young children for many years, I would say a hugh "NO" to Bus Radio!

Through the years, "time" has gradually and continuously been taken from children
to "think for themselves" ... learn how to socialize, how to communicate and interact.

Bus Radio is just another sub-conscious effort to "program" our youth via the media and in so doing, also steal those limited moments where a child can yet continue to pursue the quest of becoming an "independent" member of our society.

Posted by: Edie | August 9, 2006 10:27 AM

Instead of bus radio, why not bus aides and, bus cameras on all buses.Bus radio is just another scheme for someone to make money ( prey on the innocent)or influence innocent minds. We live in a world where educated people tells us this or that is the thing to do. Sadly to say we are destroying our youth, whom rather they realize it or not they are looking to us for guidance.

And we say God bless America, give God somehting to work with.

Posted by: Sandra | August 9, 2006 10:38 AM

When I was in junior high school in North Carolina the Senior boys drove our school buses. Unimaginable in today's world. The high school students had a "smoking tree" not quite off the school grounds. This, too, is unimaginable today. But, we didn't have drugs, guns, cell phones, I-Pods, metal detectors or soda machines. Children weren't killed for their Nikes or I-Pods, either.
To me, this "bus radio" is unimaginable. Our children are not, and should not be, captive advertising audiences so someone can make money. Parents need to stand up and say, "No Way!!!" I hope there are enough parents who care, and by reading these entries, hope springs eternal.

Posted by: Clye | August 9, 2006 11:56 AM

I would think that the noise of the radio program would drive the bus driver crazy. They already have to deal with the noise the children make and give their attention to safely operating the bus. The children will continue to carry on conversations with the radio program playing. The problem being,they will have to speak louder to be heard and the noise from that combined with the radio will be too much.

Posted by: Ginger Jackson | August 9, 2006 11:58 AM

The bus driver does not need more distraction. The kids are talking to their friends, not listening to BusRadio. WE don't need to buy something we don't need. Spend the money on books & supplies that the teachers need, instead of the teachers buying it out of their own pocket. Every bus should have a radio for emergencys only.

Posted by: Betty | August 9, 2006 12:29 PM

Enough is enough! I am a mother of 4 and I am totally against the idea of bus radio. As a former teacher I understand the need to sit back and relax and prepare for the schooolday.Our children need to collect their thoughts and be ready for class, too. The quiet bus ride to school is an excellent way to make good use of their time. The quiet bus ride home is an extra way for the children to organize their homework and catch up on anything they missed in class.
I also believe the bus ride is where many strong friendships develop. Let the kids be kids! Don't take away any more of their childhood years.
This is definitely a campaign to totally control our young children's minds!
Leave our precious children alone!
I vote NO! for bus radio!

May God bless us on our efforts!
Share this with everyone you know!

Posted by: Diane Helmold | August 9, 2006 12:29 PM

Bus radio is nothing more than another shameful attempt to bombard our children with advertising. Is there no safe haven from those who want to control our children's thoughts. What will be next, commercials between classroom lectures, big screen TVs in the cafeteria. Let the children be children.

Posted by: Kevin Helmold | August 9, 2006 12:37 PM

The devil will use anyone and anything to destroy our children.

Posted by: Clestine Goodwin | August 9, 2006 12:55 PM

The devil will use anyone and anything to destroy our children.

Posted by: Clestine Goodwin | August 9, 2006 12:55 PM

I am a bus driver. Although we have a few drivers that perferr to have a radio playing, it is my preferrance to not have a radio (other than 2 way) on my bus because it would be frustrating to try to get kids attention over additional noice and it would be one more thing to take my eyes off the road when trying to turn it down (if that is even an option with BusRadio.?//) To each his own. But for me, I say No thanks. I want to be able to choose how I entertain my kids. Last year I had 6 kindergartners who found it very hard to sit still, so I bought the girls knitting looms to make a scarf (no needles were required)& pot holder looms. For the boys I bought mini doodle boards. Worked wonderfully! The girls were so proud of the scarf they had knitted for their mom.

Posted by: Cheryl Nichols | August 9, 2006 1:24 PM

I was happy to see that so many people are unhappy about this!

Would you like to be able to DO SOMETHING to help stop it?

If you visit this site:,

You can email, phone, fax, or write a letter and mail it to
Margaret Spellings, U.S. Secretary of Education,
and Gov. Mitt Romney of Massachusetts.

Please help me stop this! I don't want my kids to have to listen to BusRadio! Thank you!

Posted by: Lisa, mother of 3 | August 9, 2006 2:08 PM

Do you realize that means the kids on the bus have to talk (yell) EVEN LOUDER just to be heard over the sound of the radio.

There is already plenty of noise on the bus. For the sake of the kids AND the bus driver, let's not add any more.

Besides, some of us have extremely good hearing and loud noises actually hurt our ears! Seriously, loud noises feel painful to me.

Posted by: M. P. Eisenman | August 9, 2006 5:12 PM

I was a little disturbed to read that someone took those of us concerned to task for being outraged at this Busradio idea. The fact that some of us may listen to Christian music, country, whatever is beside the point. There are, I'm sure, more parents who use caution about what they listen to when their kids are around than others. As for parents "brainwashing" their kids: That's parenting, not brainwashing. Most of us do the best we can for our kids. Most of us know what's best for OUR OWN CHILDREN.

It's bad enough that they are forced to listen to some of the stuff that circulates in public school systems. Now they want to spread it to the bus as well?!!! Give our children a break someone!!

Posted by: Janice | August 9, 2006 5:48 PM

We DO NOT need radios on our buses, we should let our kids be kids and let them enjoy an innocent, pure life. They are growing up way too fast as it is. We have enough trash around our children that we parents are trying to protect them against. I DO NOT want a radio to be my child's babysitter. Please quit targeting our innocent children with trash. Money is not important as our children are.

Posted by: Gobbie | August 9, 2006 5:49 PM

Leave our kids alone. Get rid of radios, ipods and the like on school buses. Children are being bombarded with sex and being taught that "its all about me". It keeps getting worse and worse and we all just sit back and allow it.
When will it stop?
........ oh yeah when Jesus comes.

Posted by: Jamie, mom of 5 | August 10, 2006 1:34 AM

To whom it may concern

It is a deplorable act to attempt to turn our children into money making machines. They know full well; at this age children's minds are being molded and what ever they learn will be there for life. If they are successful; when our children come of age; their personal incomes will be a source of revenue for the next fifty or sixty years!

Posted by: augustus manuel | August 10, 2006 9:00 AM

Why can't we play some nice CDs on the buses? I do think that the right music can be soothing and would perhaps calm some kids down. There is no need for advertising on buses!

Posted by: Nancy from Boston, MA | August 10, 2006 9:20 AM

Children are exposed to so much mind conditioning already from tv, video games and radio that it is criminal to force this marketing strategy on them in one of the last areas of protection they have.

Since success in our country is measured by money and power, this is just one more invasion to produce little robots that will grow up as lifetime customers for these sleazy companies.

The schools have to approve this or the marketing companies could not accomplish this hideous act. The school boards need to be approached. I don't feel this should be allowed without a vote from all the parents whose children ride school buses.

If I had children riding a school bus where they were exposed to this abuse, I would do everything in my power to find a way to drive them or get some car pools together.

This is utterly disgusting.

Posted by: Mae Kamin | August 10, 2006 10:37 AM

All you mental midgets getting up in arms over this really need to read the article again. This isn't pumping advertisments into school buses that don't already have them. It claims to reduce the amount and improve the quality of the advertisements.

I'm not a big fan of McD's or fast food in general, but I'd much rather have kids hearing ads for that than twice as many ads for beer, bars, nightclubs, and everything else that is normally advertised on FM top-40 radio channels. When I was in grade school, I had a 45 min ride each way, and I know that improving the quality of this airtime could only improve our children.

As long as they stick to the percentages they quoted and filter appropriately (no adult content, beneficial PSA's, etc.) I am all for this.

Posted by: Thomas | August 10, 2006 10:57 AM

Inspired by this new business concept, I will design and market the most comfortable bed money can buy. It will pump subliminal commercials into the sleeping heads of Americans across the nation.

Thanks for the dollars, sheeple!

Posted by: The Riddler | August 10, 2006 12:55 PM

Okay, enough whining. My son has the "I wants" in the store. I say NO. That's the end of the discussion. We also talk about ads' choice of words to sell their products. We need to train our child in the right ways (God's). Everything I have seen states that the radio will play Christian songs. I am all for this. 8 min. of ads is acceptable and better than the crappy dj's that claim to have family shows.
Seatbelts and air conditioning would be a bigger improvement.
My 7yrs son with ADHD wouldn't come home physically shaking because of the sensory overload (noise) he is subjected to each afternoon. His ride is less than 20 min.

We use music to allow our brains to focus on one thing and block everything else out. I couldn't name even one song played during my commute, unless it's as I am pulling into the driveway.
No he's not allow to use a walkman, I called to verify this. Our drivers aren't supposed to have radios either.
More needs to be seen/heard before we get into this kind of hysteria.

Posted by: Crystal | August 10, 2006 2:12 PM

Has anyone seen the behavior of children on busses in urban and suburban areas? Specifically, in the Washington, D.C. Metro area, children often act in an out-of-control manner. Busses are rowdy and loud. Many children dread riding, especially in the afternoon when everyone is full of energy. Bus drivers do not try to get involved. They are focused on the road.

I believe bus radio would help focus the attention of these children. Why not at least try it out and see if it works? It's better than the current situation. I remember when I was a youngster, the bus driver used to play music from WASH-FM. It was clean-cut, soft music. Most children remained quiet so that they could listen to the music and morning news. I believe the same effect will occur with bus radio.

It's funny. I have observed in the past that many parents who object to programs that help focus the attention of children are often the same parents who offer little parenting at home. What is the thought behind that? "If I am not going to parent my children, no one else can?" He is an example of the type of parent I am talking about. Have you ever gone to the grocery store and seen a mother screaming at her children to behave while her children look back at her with surprised looks on their faces? The children are surprised because they do not usually get corrected or told how to behave unless they are in public.
These are the type of parents I am referring to. These are the same parents who allow the television to baby-sit their kids. If they are opposed to this project, they have little credibility with me.

Posted by: Julie | August 10, 2006 2:31 PM

I think this is outrageous and I do not want my child subjected to this. Please stop this nonsense.

Posted by: Clarice Dorsey | August 10, 2006 4:39 PM


Posted by: sonya | August 10, 2006 4:42 PM


Posted by: sonya | August 10, 2006 4:46 PM

It's all about money isn't it? If the trial runs are successful and they feel their advertising dollars are being well spent, then get prepared because they will be in your school district buses soon. What I'd be most concerned with is who would be monitoring what kind of commercials would be aired? What kind of advertisements are they? Are they ones that may appear on the Disney Channel or more like MTV? Kids are sponges and like someone else above commented, they still remember the lyrics to the songs the bus driver played, so will your kids remember what advertisements they heard. I hope the person monitoring what is aired actually thinks before airing "will this advertisement help or hurt the children listening?". Let's face it some advertisements can be very funny and others totally inappropriate. I guess we'll just see where this goes...

Posted by: Christine | August 10, 2006 5:54 PM

I loathe the idea of a company exploiting an audiance of kids through the venue of public education for marketing. However, the same captive kids are probably going to be listening to some radio station on the bus. Possibly one without age appropriate music, commentary, and most likely will have ads as well. Either way they will be exposed to the ads, and left to the personal selection of the driver, perhaps worse. Furthermore, before we complain about these ads, what are we doing at home and in our own car to stop the influence of advertising? Why should we scream about letting them listen to something on the school bus, complete with all its distractions, if they listen to the same thing attentively at home or in your own car.

Posted by: Kim | August 10, 2006 6:19 PM

Children of any age should not be exposed to commercial messages on the school bus. There is enough of that on TV when they are home. Children can enjoy the change of seasons on the bus as they ride. Quiet, good music would be a soothing way to help them prepare for a day at school.

Posted by: Martha W. Baxley | August 10, 2006 10:38 PM

Parents please log onto the American Family Association, where you can receive a newsletter to inform you of issues like this & what the National Education Association has in store for your children's education.
You can also contact the secretary of education so that your opinion is voiced about Busradio.
Additional contact information:

Margaret Spellings, Secretary
U.S. Department of Education
400 Maryland Avenue, SW
Washington, DC 20202
Primary Phone: 1-800-872-5327
Fax: 202-401-0689
E-Mail: Margaret Spellings, U.S. Department of Education

Posted by: Lisa F | August 10, 2006 11:51 PM

I DO like the idea of no r rated movie type ads, less sex talk etc. Maybe an XM satellite feed of XM kids for the elementary school kids. heh heh

Posted by: that one guy | August 11, 2006 9:03 AM

Like someone else suggested, why don't they play Mozart? However, I'm sure there are very few bus drivers who would be OK with that. So realisticly speaking, if some kind of music or raido station has to be on, I would prefer BusRaido over the majority of the stations that I know are being played on the buses allready.
As for the advertising aspect of this issue the raido is allready on blaring all kinds of innappropriate addvertising. I would rather my children be subject to appropriate advertising than to have my elementary school child ask me what a Trojan condom is.
If everyone is really against this BusRadio idea, than I would suggest you talk to your schools. Another allternative for offensive raido stations being played on the bus is to have the schools and/or the bus companies decide on which stations are appropriate and then allow ONLY those stations to be tuned in on the bus. Bus drivers who violate the rule should then be warned and if they don't comply they lose their job. If people are truly concerned about what their children are listening to, take action. Honestly, I don't know why something hasn't been done about it sooner.

Posted by: Karlyn Heath | August 11, 2006 6:49 PM

Commercials Absolutely NO-- Music is okay as long as it is clean and not filled with sexual inuendos, filthy words and ideas, disrespect, violence etc. A diversity of music styles
would be nice so all will have a chance to hear the style they like. If you can't find it in the secular offerings, try christian sourcesl, which meet a higher standard. God's

Posted by: Beverly Wallace | August 11, 2006 10:27 PM

i rode a (country) school bus in the 60's and 70's and it was a time for me to just sit and think! kids get toooo much stimuli!

...and what KIND of music? may i suggest going back to some REAL classics; back 50 or 60 years? NOT MUCH of the seclular music these days is worthy of listening to OR is worth any kid looking up to as a role model!

Posted by: linda | August 12, 2006 8:28 AM

Eight minutes of advertising? Sure. Right. That number will climb, either shortly after implementation or, most likely, after it spreads to other states. Ten, twenty, or more, minutes of advertising per hour.

Look at television. It's almost ALL commercials (including those that take up 1/4 to 1/2 of the screen during the programming, blocking out translations, subtitles, and part of the image.)

What's to stop BusRadio from doing the same?

And after that, what political agenade will be forced on our children?

This whole thing stinks.

Posted by: Marcellus | August 12, 2006 10:53 AM

I say, leave the kids alone! Let them enjoy some social time on their way to and from school. They don't need the distraction of radio, be it music or advertisements. This is their time, to reflect, unwind, think of the day ahead or the day they are leaving behind. Their time to make plans with friends and talk about the things that are important in their lives with their peers. Time to study, or stare out the window if they choose. Leave them alone, they get enough intrusion in their lives from outside sources, they don't need anymore!

Posted by: Beth Walker | August 12, 2006 11:29 AM

I think this is a terrible idea! Our children are being exposed to so much negativity already everywhere they turn, and parents have the increased challenge of trying to protect them from as much of this as they can - it's exhasting! Right now my children are elementary school age so I am able to control what they watch and listen to for the most part, but it will soon become much more difficult the older they get. I certainly don't want them to be subjected to any more questionable material especially when I am not there to preview it. Not to mention that they do not need any more advertizments being thrown at them. However, I would not be opposed to them listening to music without words, like classical. I should think the main concern would be our children and not how much money these companys can make, however, I realize this is a pipedream. It is so sad that our children are always the one's that come last. We need to be thinking of ways to help them to develop into better people all around and not the opposite.

Posted by: D.R. | August 12, 2006 1:03 PM

Isn't it a bit sickening that the corporate world has become so calloused that we can now justify pumping manipulative advertising into captive young people to use them as merchandise?
God help us to train up a child in the way they should go, not in the way we can PROFIT.

Posted by: srs | August 12, 2006 8:55 PM


Posted by: JJ | August 12, 2006 9:48 PM

I vote no on the bus radio. I think the ride home should be a quite time for them.
Also some children start on homework assignments,and with a radio on,this would be a distraction.

Posted by: Pat | August 12, 2006 11:15 PM

The whole idea of allowing anyone to pipe ANY messages into any audience where they do NOT have the right to leave and be FORCED to listen to the message is WRONG!!!

Is this NOT what HITLER did to produce a nation of youth who swore an undying alligence to him.....If this can be done with cereal and McDonalds ads what is NOT to say that hidden political agendas will NOT be next!!!

Will political activist groups such as PETA or Greenpeace be able to by PSAs and tell OUR children how we should love and save the animals, what about the Rainbow Coalition or the KKK will they be able to buy PSAs and spread either one of their rasicist views who is to stop them after all they do have the RIGHT to advertise and the Right to Free Speech and you can bet the ACLU will make sure of it since this is happening on GOVERMENT PROPERTY!

Posted by: Donnie Tifton Ga | August 13, 2006 8:29 AM

When I was in school, very few bus drivers had radio's. And the few that did, had a small one in their driving cabin. If you didn't like what you heard, you can sit at the back of the bus. Diesel engines create a lot of sound, and if you put in a system for this form of commercialism, everyone will have to listen. And worse yet, the level of volume that they will need to play these commercials, these poor kids will need hearing aids before they graduate.

Posted by: Bob | August 13, 2006 11:40 AM

Apparently, the opinions expressed are about 100% against having Bus Radio on schoolbuses in the USA. So, is Bus Radio getting the message? Is the Federal Communications Commission getting the message? Is YOUR school getting the message?

Posted by: May | August 13, 2006 12:48 PM

I think my children need time to talk with their friends on the way home from school or just sit quietly and contemplate the day before they get home to the family. What ever happened to peace and quiet anyway. TV or radio at home can be turned off. Parents have the control. This is one more way to take control away from the parents.

Posted by: Nancy Park | August 13, 2006 11:01 PM

Can you say "1984?"

Posted by: Paula | August 14, 2006 2:29 AM

I have grand-children school age. I think the school system has gone way over-board with Bus Radio. Parents should be allowed to choose what their children see & hear. That is our God given right. We are admonished to guard their minds etc. Bus radio is taking away a god given priveledgs. I say No

Posted by: norma johns | August 14, 2006 2:22 PM

How about videos on buses instead--Scooby Doo, or even History Channel or Nat'l Geographic or Discovery? Disadvantaged kids could glean exposure to accessory learning tools. The best idea posted here was to assign an assistant, a "bus marshall" if you will, to handle discipline. No driver should be forced to also be the disciplinarian--an impossible task while focusing on the roadway.

Posted by: Factoroid | August 14, 2006 4:05 PM

I think parents should have the final say as to what their children will hear and see to and from school. That is why there are blocks on computers, etc.

Posted by: Evelyn W. Young | August 14, 2006 4:51 PM

I am a school bus driver, and the buses in our district are equipped with radios. I do not play the radio on my bus with just a few exceptions because 1. I don't have time to censor it, 2. the bus is a little noisey...56 kids enclosed in basically a large metal bread box can get a little noisy and 3. If they want to listen to music they bring their own device WITH headphones, that way their parents monitor what they listen to. I do play music when I am waiting for the kids for various activities (sometimes we have to wait for a few hours), and on field trips when the kids have to stay on the bus to eat or wait for awhile. I would definatly find forced radio listening irritating, and a safety hazard. Concerning the above comment about kids being beaten up and or things taken from them that is not the norm. I have had very few dicipline problems on my bus, and I have a mix of races, and economical levels on my bus; however, I like and show 'my kids' respect, and expect it back from them. I've seen too many educators, and drivers now-a-days that don't seem to like, or show respect to kids and then wonder why the kids act out!?.

Posted by: bann68 | August 15, 2006 7:22 PM

How does this differ from the sponsored TV "news" programs that a lot of schools show that are basically advertisements for food and products most of us don't want our kids to eat or wont b/c they are junk?

Posted by: Lisa | August 16, 2006 3:23 PM

no way !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Posted by: marty | August 16, 2006 4:25 PM

The media has done well to expand their abilities to "capture" the minds of children and others over the years.

It has become very flashy, noisy, and can fill our minds with "useless information." We are surrounded by TV, music, videos, magazines, etc... Often enough, media can become an addiction which is very difficult to break. Let it also be noted most of us know the tragic results of addictions that are not properly dealt with nor controlled.

While we discuss what the children listen to and/or do on the bus, we need to consider what then end result will be. Children do NOT need to be entertained as much as they are; they need to learn to think. As a new teacher, I was often told during my training that if I did not keep the students "entertained" their minds would "switch off" because I was not up to speed "like the remote control." Another thought to consider may be: How can children become responsible citizens of the country and the world if they can not think for themselves because they have spent so many hours "vegetating"? They need quiet time to think. One previous world leader explained that concept well:
"It is very convenient for those in power to have a people who can not think for themselves." --Adolf Hitler

Maybe the true underlining issue is not just music and noise on the bus, but really, what are we willing to "shove" in these kids heads next?

Teach a child to behave (without threats) and they will behave even on a bus.

Do we realize the children are our nations greatest "resource?"

Posted by: Ruby Maye | August 17, 2006 8:28 PM

Communist, Communist, Communist!!!! How dare you force something on these inoccent children that is not wanted. You are so busy trying to come up with some genius plan to better our children. There is nothing wrong with our children other than what society is shoving down there throats. Why don't you busy yourselves with cleaning up current TV programs and the lot of crude music that is being played on radio stations. I think that this is only going to cause more distraction for the bus drivers. Trying to listen to these contest and trying to watch the children at the same time. I say turn of the TV and Radio and let the childen learn about who they really are instead of someone else telling them what they need to be. Where is our freedom going? This is nothing more than more communism finding its way into our nation. This is just one more way to take control away from parents. We need to rely on God for ways to help, protect and raise our children. Not some idiot who doesn't even understand children!

Posted by: Annie | August 18, 2006 1:04 PM

A bus driver is to pay attention as he is driving my children to school. This idea sounds crazy. I certainly do not want my kids bus driver calling in to win free tickets to anything when he should be concentrating on the road. I'm sure the bus drivers have cell phone now and thats just as dangerous! Anything that takes there forcus off the road is nothing I am interested in. I am ready to sign a petition to end all the talk right now!!!!!

Posted by: Karen | August 19, 2006 9:38 PM

I graduated in 1985 and my bus had a tape player and radio. To this day, I could probably sing every song from the Def Leppard Pyromania tape that was played daily for quite a while. So, yes, piped in music on that short 15 minute bus ride has stayed in my head over 20 years later. I also remember the day in 1981 when Reagan was shot, I was on a field trip and heard on the bus radio of this news. I would be against a "bus radio" station that I could not turn on myself at home to listen to so I knew what my child was listening to. I know I didn't enjoy being subjected to listening to Pyromania every day for weeks just because that's what the majority of the students wanted to listen to.

Posted by: Rhonda | August 21, 2006 4:22 AM

I also do not think my kids-by the way I have 4 need anymore advertising pumped into their daily routine.When Christmas rolls around the networks have so commercialized this Holy holiday it is ridiculous-really every holiday for that matter.If the bus companies want the children to hear something on the buses how about Adventures in Odyssey put out by Focus on the Family these stories reinforce positive morals and values-and with all that is immoral and "grey" in this world our kids need defenate right and wrongs/black and whites.
For instance it is wrong to curse on the bus or anywhere-it is fowl language and it shows lack of articulation on the curseres part,or yes it is wrong to be a bully not matter how young or old you are/we should be teaching our children to be kind-this is a learned quality-it doesn't just happen.So basically I would love some positive morals and values to be reinforced.Once again thats "Adventures in Odyssey" put out by Focus on the Family-Dr. James

Thank You For Your Time
Candace Madans

Posted by: Anonymous | August 21, 2006 11:53 AM

I think that children need to chill out after a day of school. In my opinion quiet time with their own music,talking with their friends or doing whatever they feel like (within the rules) is desirous.

My vote would be against the radio station blasting their agenda at the children's alrady saturated brains.

Connie Biagioli

Posted by: Connie Biagioli | August 24, 2006 3:35 AM

I believe this is just another way to take ownership of our children and brainwash them; another sign of the end times. Their precious spirits are being fed garbage, and flushing out all the good things they've taken in. This is an abomination and someone needs to put a stop to it; and then you wonder why children are running around killing each other and rebelling against their parents and everyone else. Get real, Get God!!

Posted by: Jackie | August 25, 2006 3:56 PM

I personally think it's ridiculous. They are replacing discipline with a radio? Can't anyone see that the world will do anything to avoid discipline in the public schools. Stop catering to these kids who need discipline and it starts in the home to begin with, parents need to start being parents and stop letting the public school system run their children's lives and expect the schools to come up with ways to keep their child entertained so they will behave!! Absolutely obsurd this whole idea!!!!

Posted by: kc | August 28, 2006 12:41 PM

Thank you American Family Association. Articles like these just confirm to me that I will home school before I would ever let my children go to public school!!!!

Posted by: kc | August 28, 2006 12:54 PM

I don't think anything should be played on the buses'. Parents have enough advertisments on tv to contend with. NO to the bus ads.

Posted by: Eva Lambeth | August 28, 2006 8:48 PM

Alot of comment has been directed to the advertising intended by BusRadio, which in my mind might be the lesser of concerns when you consider they intend music with lyrics. Who will be the decision maker on what's ok? We've had to say no to XMs Disney Radio because what was considered "age appropriate" and "kid friendly" would have awful surprises in it. Parents aren't going to be able to know what's being heard daily on their child's bus.

Any radio piped into a school bus is a government issue. The buses are run by the government. So while people are talking about less regulation, there has to be some or it can become a free-for-all. I vote no to any lyrics or dialog that is not public safety or school related. Music options are an issue themselves. Even instrumental music can produce different responses in groups: it can calm or excite you. But often kids get louder than whatever is playing on the radio, and buses have safety issues already.

EVERY bus should have an adult aid on it. There are harrasment and language issues (as pointed out earlier) as well as people moving about on a moving vehicle. BusRadio provides us an opportunity to open up discussion of the school bus ride again and seek out overall improvement.

I have had children ride a bus and I have had to drive children because the bus became a blight in their lives. Either way I've paid for the bus to run. So speak up - to your PTA, your school board, your state representatives. A preventative action is always easier that getting something removed after it has been approved.

Posted by: tg | August 31, 2006 10:37 AM

How about ALL parents being required to ride as bus monitor on an equally rotating basis. Help behavioral problems, bus driver can concentrate on driving (safer trips) and lets the kids know the parents care enough to be involved.
Give driver/monitor authority to assign seats if needed and to take appropriate action when needed. No physical action, just report & have taken off bus until parents explain to the kid whose is boss on the bus.

This is the best idea I have read so far.
I am a bus driver. However I am one of the lucky ones the students that ride my bus are for the most part pretty well behaved.It can still get pretty loud on the bus. We do have raidos on the buses, and if the students want it on they have to earn it(by keeping the noise level down). Once the raido comes on if they don't behave and keep the noise level down the raido goes off. The speakers for the raido are not in the front of the bus with the driver they are in the passenger area, so no it is not a distraction for me. The stations that I play on my bus have been checked out by me before hand and do not use foul language. Personal electronics are not alowed on the buses because if your child has headphones on how is he/she going to hear me when I see an accident about to happen and give them instructions for their safty. The raidos in the buses work with the PA system, when you push the mike key the raido goes off untill you release the button. I use the raido as a tool to encourage the students to behave and it does work. I am not sayin that I approve of BusRaido, I am however saying that the raido on the buses when used as it should be is a help to the driver not a distraction.

Posted by: MRR | September 3, 2006 2:40 PM

As a former classroom teacher (and bus monitor) I can state categorically that any additional sound on board the bus will increase the driver's distraction. I've seen drivers sweat and shake due to the noise. Driver turnover was between 2 and 3 years back in 1994, and I can't imagine it's gotten better! I'm sure glad I educate my own children at home--I know it's a luxury!

Does anyone know if it's unusual for 12-year-old's to get 95+% on PSATs (CR:72, M:75, W:78)? My daughter asked to take them early so we could be better informed about her wish to enter college a few years early. (She must retake this test as an "11th grader" to compete for National Merit Scholarships!)

(Note that she's done this without extraordinary effort. About 4-5 hours of study per day for the past few years--less when she was younger. Of course, like most home educated kids, she's highly involved with other kids her age, a thoughtful and conscientious person and quite "adult" for most practical purposes.)

I thought she was FAR-AND-AWAY the most gifted student I'd ever taught--until three years ago when I started meeting other home scholars...many are like that! Numerous other home school families we know have had similar experiences.

Returning to the issue of bussing, we've noticed that many of our kids (those who'd ever been in a traditional school) occasionally or often remark about bullies and other problems inherent in school. Perhaps 30% of these comments involve busses! (Maybe another 30% involve sadistic educators with the balance being quite varied.)

It's time for our government to concede defeat in the education business. Those of us who teach at home manage to accomplish twice or three times as much on $1000-$2000 per kid (or less!) as compared with $4000-$7000 at public schools and more at many private institutions. Why should we pay (taxes) to mis-educate and socially program other people's kids while ALSO paying curriculum vendors (after tax dollars, and for many of us after sacrificing our personal income streams) out of our own pockets to educate our own children? Whether in the schools or in our homes it seems that teachers are always footing the bill to afford students a quality education!

Let's lose the expensive compulsory schooling infrastructure: busses, buildings and especially the overrated "broader staff and administration" and regain our country! With vouchers/reimbursements paying for any home, private or state education option (at the parent's discretion) we can take those kids off the bus, tailor their lessons to their personal needs or enjoy the full benefits of the free market. More than any other social or economic force, we owe our nation's greatness to the free market--it makes the United States unbeatable!

Just a Thought!

Posted by: Tessellation | September 10, 2006 11:46 AM

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