Don't Hold Back
Blogs are all about feedback, right? So, today, I thought I'd ask for some.
Each day, I post a rather book-reportish entry on a particular subject that catches my fancy or is in the news--sometimes to the exclusion of other consumer stories that might be circulating that day. There usually isn't enough consumer news to have a daily roundup of links, but at least once a week, I'm going to start posting one. That way, good stories -- and, more importantly, useful info -- doesn't get lost in the media shuffle. I encourage you all to tell me whether these are helpful or not.
A sample roundup would go something like this:
College tuition still rising faster than inflation; male cellphone users' sperm count heading in the opposite direction; the King and the Colonel join Wendy in trying to kick trans fat; pink ribbons look good, but are they doing any good?
Now for today's post:
In case you missed it over the weekend, Damon Darlin in Saturday's New York Times took on the issue of the effectiveness of product recalls.
The gist of the story is that recalls are big news the day they happen and then fade away, leaving many consumers clueless. Manufacturers that really hate having to broadcast the word "recall" often do the bare minimum required by law. While others who make an effort still can't get consumers to respond and resort to trying to bribe them with gift cards and coupons.
When I talked to him last month, Alan Korn, director of public policy for the nonprofit group National Safe Kids, raised the issue of recall effectiveness when Hasbro Hasbro recalled its Playskool Team Talkin' Tool Bench. The easy part was recalling the toy from retail shelves, Korn said. The harder task was getting the word out to consumers who had bought the recalled product long ago. Most of the time companies don't have a way of getting in touch with customers.
As usual, all this means more homework for consumers. You can find the latest recalls and search for past recalls at http://www.recalls.gov/.
Got something to say about roundups or recalls? Do you have any suggestions of other features you'd like to find in this blog? Don't hold back.
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Posted by: C | October 31, 2006 8:22 AM
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Posted by: Glad 2 Help | November 1, 2006 11:42 AM
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