Mom's Says No More Evian
News flash: Another retailer chain shrinks its carbon footprint -- and yours. This time, it's by banning imported bottled water from its shelves.
Score another hanging chad-less point for Al Gore.
No, it's not Wal-Mart. Or even Whole Foods Market. It's Rockville, Md. based MOM's - My Organic Market - with five stores in the DC metro area.
On Tuesday, MOM's put out a press release subtitled "Local Organic Grocery Store Forgoes Profit in Favor of the Environment."
Modest. I like it.
"Once we thought about the amount of energy, oil, and water that go into producing, shipping, and disposing of a product that is readily available by simply turning on your faucet, we knew it was the right decision," the release quotes Lisa de Lima, a MOM's veep.
She goes on to say that MOM's hopes customers who aren't already drinking from the tap will make the switch.
Don't get me wrong. While DC tap water could never be mistaken for designer water -- unless you count lead as a mineral and the smell of chlorine as fragrance--I am no bottled water defender. (If you don't believe me, I will gladly post a pic of my resuable steel water bottle.)
However, this move by MOM's also strikes me as, um, very Mom-like. Instead of "the customer is always right," it feels more like, "we are trying to save you from yourself and your gas guzzling, landfill filling, planet killing ways."
I say, if you're going to go this route, go all the way. In fact, I think they should post someone--preferably an Al Gore impersonator--at every MOM's store next to the bottled water case who shouts "No more Evian for you!" at approaching customers.
A little slap on the hand would also be a nice touch but I realize that's probably going too far.
Okay, show of hands! How many of you have stopped drinking bottled water (domestic, imported or both)?
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