The Checkout

Amazon Seeks to Free Consumers from the Clamshell

Annys Shin

If you've ever bought small electronics or toys, you've probably tussled with a clamshell or two.

By clamshell, I mean that plastic packaging that encases everything from remote controls to Rubik's cubes. I've routinely slashed, stabbed, dug my nails into and even tried to bite them in order to get them to disgorge their contents.

Someone has finally heard our grunts of frustration: Amazon.com.

The Web retailer on Monday declared war on "wrap rage" with a multi-year "Frustration-Free Packaging" program, starting with 19 best-selling products.

They include a computer mouse and Barbie's Party Cruise ship. Check out the list here.

I know. Not exactly a big selection. Amazon CEO Jeff Bezos said in a statement that it could take years before the clamshell is banished entirely. So in the meantime, keep those thumbs limber and the utility blades at the ready.


By Annys Shin |  November 4, 2008; 7:12 AM ET Annys Shin
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