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The Fix: July 1, 2007 - July 7, 2007

Microtargeting Explained and Examined

Microtargeting is the new buzz word in presidential politics. And yet even among so-called political professionals there is a distinct lack of understanding about just what microtargeting is and what it can -- and can't -- do. Hoping to show...

By Chris Cillizza  |  July 6, 2007; 11:31 AM ET  |  Permalink  |  Comments (224)
Categories:  Eye on 2008  
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On McCain's Money (or Lack Thereof)

Even in The Fix's remote vacation location, news of Sen. John McCain's (R-Ariz.) lackluster fundraising and broad staff cuts has reached us. In truth, for at least the last month we've known McCain was headed for serious trouble at the...

By Chris Cillizza  |  July 3, 2007; 1:38 PM ET  |  Permalink  |  Comments (323)
Categories:  Eye on 2008  
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Obama's Haul Doesn't Make Him the Frontrunner ... Yet

The Fix is officially on vacation, but we couldn't resist offering our observations on the second-quarter fundraising figures released Sunday by the top Democratic campaigns. The $31 million collected by Sen. Barack Obama (Ill.) over the last three months is...

By Chris Cillizza  |  July 2, 2007; 8:15 AM ET  |  Permalink  |  Comments (532)
Categories:  '08 Endorsement Elite , Eye on 2008  
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