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Daily Fix Poll: Do negative campaign ads work?

By Felicia Sonmez

If you're like us (or if you happen to watch a lot of TV and live in a battleground state), you come across a lot of negative campaign ads over the course of a day.

The past 24 hours alone have seen a barrage of negative spots like the Tea Party Express' latest ad in the Alaska Senate race (above), businessman John Raese's (R) ad in the West Virginia Senate race (here), and Rep. Brad Ellsworth's (D-Ind.) latest in the Indiana Senate race (here).

Even candidates who promise not to run negative ads (such as Weld County District Attorney Ken Buck (R) in the Colorado Senate race) have seen outside groups and the national party committees do their dirty work for them.

Negative ads are almost always panned by voters who insist they want the uplifting politics not lowest common denominator stuff. But, most political observers agree that they are, in fact, effective at swaying public opinion -- whether the public likes them or not.

What's your take? Are negative ads a necessary evil, an unnecessary one, or not that big a deal? Weigh in below.

By Felicia Sonmez  | October 5, 2010; 3:00 PM ET
Categories:  Daily Fix Poll  
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