Network News

X My Profile
View More Activity

Michael Bennet launches TV ads in Colorado Senate race

Colorado Sen. Michael Bennet (D) is up with the first ad of his 2010 Senate campaign -- a telling signal about how targeted Democratic incumbents are positioning themselves vis a vis an angry electorate.

What does the ad tell us?

1. Get out of Washington --literally: Bennet's backdrop is not his Senate office but rather the Rocky Mountains. He's not wearing a suit and tie but a barn jacket. That's not by accident.

2. "Us" versus "Them": It's hard for any incumbent to run against Washington but Bennet certainly appears ready to try. After reminding voters of his short stint in office ("I've been in Washington only a year"), Bennet pivots to what will be one of the most oft-repeated phrases in ads for both parties this year: "Washington is broken". Later, he says -- speaking of the Senate -- that "it's time to give them a wake-up call." (Emphasis added.)

3. Democratic undercover?: Nowhere in either the ad's script or its visuals is there a mention that Bennet is a Democrat -- despite the fact that President Obama carried the state by nine points in 2008. Our guess is that former Lt. Gov. Jane Norton -- the Republican favorite -- won't mention her party affiliation much in the race either as both sides make a play for independent (and independent-minded) voters.

4. Populism, populism and (even more) populism: Bennet talks about three issues in the ad -- freezing congressional pay, instituting a permanent ban on former Members of Congress becoming lobbyists, and taking away health insurance for Senators and House members until "they can stop insurance company abuses." All three are the sort of populist touchstones that seek to empathize with voter anger and channel it for electoral benefit. Just in case you missed the message thrust of the commercial, Bennet ends the ads by noting: "I approved this message because I'm listening to Colorado".

By Chris Cillizza  |  March 16, 2010; 4:42 PM ET
Categories:  Senate  
Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati   Google Buzz   Previous: Tommy Thompson "50-50" on challenge to Sen. Russ Feingold
Next: Republican lawyers warn Democrats of "deem and pass" consequences

Comments

While all of the parliamentary jockeying is almost certain to be forgotten by voters by this fall (if it was ever noticed in that first place),
+++++++++++++++++++++++++++++++++++++++++++
Keep telling yourself that Chrissy. Have the voters got a big surprise for you and them and then another surprise in 2012.
That wasn't very intelligent of you to underestimate "the voters."
Especially after all the lawlessness going on in DC this year.
See you at the polls....................

Posted by: tjmlrc | March 17, 2010 1:18 PM | Report abuse

enough mocking the disabled with the comments here. People with special needs, can read (hope that isn't a newsflash to you) and they know when you are mocking them. Get over it and find someone else to pick on. Okay?

==

oh give it a rest. He wasn't mocking the mentally retarded. And I very much doubt that adults with Down are reading political blogs.

Just for once, let a sanctimony opportunity slip by untaken.

Posted by: Noacoler | March 17, 2010 1:16 PM | Report abuse

@JakeD2: The results might not mean much. Mike Miles beat Ken Salazar in 2004s caucus and got the top spot on the primary ballot. Salazar then thumped Miles by almost 50 points en route to winning the seat.

Posted by: RobInDenver | March 17, 2010 1:08 PM | Report abuse

enough mocking the disabled with the comments here. People with special needs, can read (hope that isn't a newsflash to you) and they know when you are mocking them. Get over it and find someone else to pick on. Okay?

Posted by: jacobsfam | March 17, 2010 9:43 AM | Report abuse

Back on topic:

3. Former state House Speaker Andrew Romanoff bested appointed Sen. Michael Bennet in Colorado caucuses -- assuring himself the top ballot spot in the August primary and delivering him some measure of much-needed momentum.
With all precincts reporting, Romanoff took 51 percent to 42 percent for Bennet. On the Republican side, Weld County District Attorney Ken Buck, a Tea Party favorite, was in a dead heat with former lieutenant governor Jane Norton. Buck had been the underdog based on advantages for Norton in fundraising and endorsements, and his campaign deemed the closeness of the results a victory.
The big story, however, was on the Democratic side since it marked the first time that Bennet, who was appointed to the office in 2009 by Gov. Bill Ritter (D), stood in front of the electorate. The Bennet forces smartly downplayed the results in advance of Wednesday's vote -- the vote did matter more to Romanoff's chances -- but will almost certainly face several days of negative press following his loss.

See new thread.

Posted by: JakeD2 | March 17, 2010 8:40 AM | Report abuse

Sure you are - how many times have you ever heard of anyone referred to themselves as a "non-retarded adult"

==

"anyone referred to themselves"

brain-charred freak

that's not meth, we got a PCP burnout here

Posted by: Noacoler | March 17, 2010 4:00 AM | Report abuse

It's going to cost negative dollars. It will save the country money.

Again, you'll need a retarded audience to convince them that saving money is a bad thing.

I'm not included in that.

Posted by: DDAWD | March 17, 2010 1:06 AM | Report abuse

DDAWD


Sure you are - how many times have you ever heard of anyone referred to themselves as a "non-retarded adult"


You sound like Rahm Emanuel.


.

Posted by: 37thand0street | March 17, 2010 12:52 AM | Report abuse

Don't you care about how much the health care bill is going to cost the country ?


It could bankrupt the nation in just a few years.


The accounting tricks are worse than Enron - there is a 3 trillion dollar deficit.


The thing is a complete nightmare.


It will have to be repealed.


It is a good question - who is a worse President - Obama or Hoover - both ignored the economy when things were going badly and prolonged the economic downtown.


How much more IRRESPONSIBLE CAN YOU BE WITH YOUR COUNTRY ???

.

.

Posted by: 37thand0street | March 17, 2010 12:48 AM | Report abuse

Dude, seriously. Non-retarded adult here. Wait for zook or armpeg or someone.

Posted by: DDAWD | March 17, 2010 12:21 AM | Report abuse

DDAWD


You should be ashamed of yourself - look at the circus in Washington right now.


Are they ever going to care about the economy and jobs ?


Or is this thing going to drag into June - until they find some parliamentary trick to eliminate the elections in the Fall ?


.

Posted by: 37thand0street | March 17, 2010 12:15 AM | Report abuse

I spend all my time around non-retarded adults, so we all pretty much voted for the guy.

Posted by: DDAWD | March 17, 2010 12:01 AM | Report abuse

DDAWD


So you are taking the blame ???


What are you going to do for the country to make up for being so irresponsible with the nation ???


.

.

Posted by: 37thand0street | March 16, 2010 11:45 PM | Report abuse

12BarBlues

Intrade is down to 65 -


Firedoglake says there are 209 No votes

The Hill.com says there are 215 No votes.


Three different pictures of the same debacle.


.

Posted by: 37thand0street | March 16, 2010 11:43 PM | Report abuse

Well, I have an Obama tshirt I wear regularly and a bumper sticker. So everyone knows I voted for him.

Posted by: DDAWD | March 16, 2010 11:16 PM | Report abuse

Anyone who voted for Obama did something EXTREMELY IRRESPONSIBLE WITH THIS COUNTRY


This country is hurting - and it is worse and worse by the day - because the White House is IGNORING THE ECONOMY AND JOBS.


Instead, Obama, a person who really should not be in the White House, is OBSESSED WITH AN EGO TRIP TO PASS SOME LEGISLATION WHICH WILL PROBABLY BE REPEALED.


It is a joke.


All Obama is doing is creating a debate - who was worse for the country Obama or Hoover ????


MEANWHILE, MILLIONS OF VOTERS REGRET THEIR VOTE FOR OBAMA - AND MILLIONS MORE BLAME THEM FOR VOTING FOR AN INEXPERIENCED PERSON - MAKING THE RECESSION EVEN WORSE.


People should wear "I'm sorry" stickers.


That would show everyone around them that they take personal responsibility for the disaster of Obama - and they are wiling to say "I'm Sorry."

.

Posted by: 37thand0street | March 16, 2010 11:11 PM | Report abuse

heh, looks like jaked wasn't getting enough attention at Ezra Klein's blog.

By god, if UNC loses this game, I'm going to strangle someone.

Posted by: DDAWD | March 16, 2010 10:55 PM | Report abuse

hey jake -- don't forget to ask king of zouk about his photgraphy career... courtney and cristelle and monicka say he's great!

Posted by: drindl | March 16, 2010 10:55 PM | Report abuse

'Please seek help.

And try not to hurt anyone.

.

Posted by: 37thand0street | March 16, 2010 10:45 PM '

good advise, meth burnout.

Posted by: drindl | March 16, 2010 10:52 PM | Report abuse

'The trouble with the Democrap Socialists like Bennet,'

every day, same morons.

Posted by: drindl | March 16, 2010 10:51 PM | Report abuse

broadwayjoe


Are you still trying to tell Chris what to write?


Leave Chris alone.

Your desire to control everyone around you is now extending to have you experience grandiose delusions that you should have control over the editorial decisions of the Washington Post.


Please seek help.

And try not to hurt anyone.

.

Posted by: 37thand0street | March 16, 2010 10:45 PM | Report abuse

Guess he's trying to make enough money to buy a yacht like yours.

Posted by: broadwayjoe | March 16, 2010 9:31 PM

Broadwayjoe, did you see what happened to my boat? I swear it wasn't my fault. The pole hit me.


http://i124.photobucket.com/albums/p5/sy8000/Funny%20Pics/boat.jpg

Posted by: SuzyCcup | March 16, 2010 10:25 PM | Report abuse

The trouble with the Democrap Socialists like Bennet, is that while they always tell voters that they'll be different than the Democrap Socialists in Washington now, once they get there, they go along with just about everything their party leaders tell them to support or not. An exellent example is when something against the 2nd Amendment of the Constitution comes up, which is always a Democrap Socialist Party bill, and never a bill from Republicans. In order to get elected, Democrap Socialists like Bennet--who live in areas of the country where the overwhelming number of voters believe that every law-abiding citizen should be able to own guns--always tell voters that they'll stand up for their 2nd Amendment rights, but when they actually have to put their vote on the line where their mouth was, they always vote with their party, and against their constituants wishes.

Posted by: armpeg | March 16, 2010 10:23 PM | Report abuse

I accept your apology.

Posted by: JakeD2 | March 16, 2010 9:51 PM | Report abuse

Sorry to sell you short, Jake. $20.00

Posted by: broadwayjoe | March 16, 2010 9:47 PM | Report abuse

Mine cost quite a bit more than $19.99.

Posted by: JakeD2 | March 16, 2010 9:35 PM | Report abuse

Jake, you missed mooned/zouk sharing investment strategy the other day. Guess he's trying to make enough money to buy a yacht like yours. (Toys R Us: $19.99 by Mattel, batteries included) But, first, mooned has to hustle over to Piggly Wiggly to redeem his 15 smashed aluminum soda cans for cash. All the best.

______

@d: I'm just glad it's not another free ad for some BHO-bashing rightwinger or the semiweekly free ad/mention for the Cook Report... :)

Posted by: broadwayjoe | March 16, 2010 9:31 PM | Report abuse

I don't think that Bennet is a nit wit.

Posted by: JakeD2 | March 16, 2010 9:18 PM | Report abuse

As if anyone gives a s hit what party some nitwit belongs to.

Posted by: Noacoler | March 16, 2010 9:07 PM | Report abuse

I doubt that many Democrats will be stating their party affiliation this time around. I remain (as always) a proud member of the American INDEPENDENT Party.

Posted by: JakeD2 | March 16, 2010 9:03 PM | Report abuse

" He's not wearing a suit and tie but a barn jacket. That's not by accident."

Well, duh. Nothing in a political ad is 'by accident.' I think political junkies have kind of, you know, figured that out by now.

Scott Brown 'driving' a pickup truck was not an 'accident' either.

Everything in DC is as staged as Hollywood. It IS Hollywood. Same PR players.

Posted by: drindl | March 16, 2010 8:55 PM | Report abuse

How odd, the clip came up second time, but not the first time it l loaded. Why is this? Okay, like Roseanna Roseannadanna, I say, never mind.

Posted by: drindl | March 16, 2010 8:51 PM | Report abuse

WHERE IS THE LINK OR CLIP?

just a question -- why is there always a link or clip to a Republican ad, press release, etc -- but never one to a Democratic one?

Please don't say you linked to Pat Caddell, because he hasn't been an actual Democrat for 20 years.

Posted by: drindl | March 16, 2010 8:46 PM | Report abuse

Good "preseason" ad.

Posted by: mark_in_austin | March 16, 2010 8:11 PM | Report abuse

No checks today. A first. Good read.

Posted by: broadwayjoe | March 16, 2010 7:22 PM | Report abuse

fundraising drying up, and you know this how, you work at the dnc perhaps? oh I see you just pulled out another nasty comment from your..
Sounds like a descent commercial just a shame to have to spend it this far out from Nov.

Posted by: leichtman1 | March 16, 2010 5:33 PM | Report abuse

When I saw the barn jacket I was completely fooled and thought he was my drinking buddy. Sort of like when Clinton and Gore were running and they put on farmer's overalls and put a piece of straw in thier mouths to chew on during a townhall meeting. Dem dems play well to ignorance (their base).

Posted by: leapin | March 16, 2010 5:27 PM | Report abuse

@The Fix: Jane Norton's ads do not mention the GOP. And they're aimed at a broken Washington and/or the president.

This Bennet ad, like Norton's ads, is less about the general election than it is about tonight's caucus and the primary in August. Both Norton and Bennet are getting challenged from their flanks: Norton on the right and Bennet on the left, so both are trying to get the center. That's probably the smart play here in Colorado right now.

@37thand0street: Not sure exactly what you're getting at... especially where Bennet's concerned. Obama just raised a crap-ton of cash for Bennet last month, $675k on a Thursday night during a snowstorm.

Posted by: RobInDenver | March 16, 2010 5:26 PM | Report abuse

What is going to be left of the democratic party when all this is over??? Obama is destroying the entire party - and making downticket races nearly impossible.


Fundraising is drying up.

Obama's confidence rating among the voters is at a low - and the notion that passing a bill that no one wants is going to save Obama is pure fantasy.


.

Posted by: 37thand0street | March 16, 2010 5:00 PM | Report abuse

The comments to this entry are closed.

 
 
RSS Feed
Subscribe to The Post

© 2010 The Washington Post Company