BWI or Bust
BWI isn't the easiest airport to get to, particularly if you live deep inside the District, as I do. But I find it's usually worth the drive for some of the bargain flights you can get from there.
(Speaking of which: Southwest's winter sale ends tonight. So, if you want to soak up the post-Super Bowl scene in Chicago for less than $120 round trip or fly to Northeast ski areas, via Hartford, for about $125, hop on the airline's Web site before 1 a.m.)
Like many Washingtonians, I don't venture to Linthicum, Md., because I enjoy the scenic highway drive. Indeed, on many of those rides, when not being cut off or cursed at, I daydream about one day taking Metro to the airport and leaving my car at home. Ah, wouldn't that be nice.
So, I was a little dismayed to learn that the Maryland Aviation Administration, which runs the airport, is spending $12 million to advertise the airport, as if BWI were some rinky-dink landing strip in a cornfield. I'd rather see it lower daily rates at the long-term parking lots or add some concessions to the main terminal.
So what's this money going to buy? According to aiport spokesman Jonathan Dean, the cash will go toward parking lot signage, multi-media ads aimed at increasing customer awareness, and a local and global outreach plan. Sounds impressive, and with that kind of attention, maybe BWI will become the next LAX.
But do we really want that?
By Andrea Sachs |
January 30, 2007; 9:31 AM ET
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