Site Inspection: Southwest's Revamp
If you haven't noticed it yet, Southwest Airlines rolled out a redesign of its Web site this week. Our snap decision: It's bold, brash and decidedly no-frills, much like the airline itself. The design is also uncrowded and clean -- exactly the opposite of how we find the budget carrier's planes most of the time.
One thing that hasn't changed is the fact that you can't book a flight directly off the home page, like most other airline Web sites (you have to click on "Book a Flight"). The Dallas Morning News quoted Anne Murray, the airline's director of online marketing, as saying that customers were asked whether they wanted that capability and that there was no clear-cut consensus. We say: Who cares?
The site still offers one of the easiest ways to book once you make that fateful, time-consuming click; the flight/price grids don't appear to have changed a bit. And even the weariest of eyes would be hard-pressed to miss the spots where you can click for info on flight status and online check-in. In fact, from top to bottom, font sizes seem more in your face than other airline Web sites.
That's a good thing. We're tired of digging around sites trying to find basic information (particularly a phone number to call a real live human being), and Southwest has been a longtime proponent of keeping it simple. Now, if it would just get those planes a little cleaner.
By John Deiner |
January 18, 2007; 9:15 AM ET
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