Lobby Music, Hyatt-Style
Hyatt is moving into the music business. It's the first hotel chain to sell its own collections of downloadable MP3 format music. The initial nine collections, which cost $22 each, are linked to two of its properties, Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch in Arizona, and Hyatt Regency Lost Pines Resort and Spa in Texas. More properties will launch their own collections during 2007. "The tone, style and pace of the music adjusts throughout each day to capture the essence of hte environment and guest experience," according to the press release.
Hyatt isn't the first hotel to offer its own music. W Hotels (www.whotelsthestore.com) has 24 CDs in its collection, and the hip Hotel Costes in Paris (www.hotelcostes.com) offers eight very well received compilations mixed by DJ Stephane Pompougnac. But Hyatt is the first hotel chain to allow direct music downloads from its Web site, www.hyatt.com.
I listened to clips from the Scottsdale resort's Lobby Collection, Spa Sun at Noon Collection and Spa Sunrise Collection, and from the Lost Pine's Shellers Barrelhouse Blues Collection and Lost Pines Texas USA Collection. The artists are not big names, although some may be well known in their own genres (there's even a local D.C. band -- Thievery Corporation -- on the Scottsdale Lobby Collection). If you're into spacey New Age jazzy, techno, world music, you'll like the Scottsdale stuff. The Texas tunes are a bit more accessible, although the blues and swing stuff is more sophisticated than earthy. I'm no music critic, but I found myself nodding off in the middle of my research.
If you take the time to preview the tunes, share your thoughts. Does the Spa Sunrise collection "awaken body and soul for the day to come?" Does the Shellers Barrelhouse Bar collection capture "the energy and vitality of an evening" at a hotel bar? Would you shell out $22 for any of these collections?
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