Green Sans Greenbacks
So we all want to do our part to save the planet when traveling, right? We hang up our towels in the hotel and use them again. We turn out the hotel room lights upon leaving the room. We take advantage of any recycling program offered. Well, maybe we're a little more willing to do the green thing when it doesn't impact our pocketbooks, according to a recent survey.
The survey by the Travel Industry Association and Ypartnership concluded that only 13 percent of travelers would be willing to pay higher rates or fares to suppliers who "demonstrate environmental responsibility" and only 14 percent would choose a travel service provider based on their green track record.
But Americans want to do the right thing. Eight out of ten of the 2,296 travelers surveyed consider themselves "environmentally conscious." More than half said they "might" pay higher rates or fares to use an airline, rental car company or hotel that takes green initiatives. "The 'value assessment' consumers ascribe to any travel service transaction appears to remain the primary determinant of their actual purchase behavior," said Suzanne Cook, TIA's Senior VP of Research.
So what's your take? Do you follow green initiatives that don't cost money (i.e. using the towels again), but balk at paying extra for carbon emission offsets? Would you pay more to rent a hybrid car? How much more would you spend to stay at a hotel that has done everything possible to minimize its impact on the beach/forest/jungle etc.?
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