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Surveys: Do These Sound Right to You?

K.C. Summers

In addition to turkey drumsticks and too-early Christmas decorations, November also seems to be the season for travel surveys. So many "findings" have crossed my desk in the last few weeks, some insightful, some clearly self-serving, and some downright counterintuitive. Time for a little reality check. Do these stats sound right to you?

* Despite the uncertain economy, 75 percent of Americans plan to spend as much money on leisure travel in the coming year as they did in the last year (AAA). How about it, folks -- Have you had to cramp your travel style due to the economy, or does this finding ring true?

* Travelers are booking more upscale vacations this holiday season than in previous years, especially families -- more four- and five-star hotels, first- or business-class travel and luxury cruises than in years past (American Express Travel). This seems counterintuitive to what we've been hearing from readers. (But maybe we've only been hearing from the whiners?)

* Almost one-third of Americans will take two or more trips between Thanksgiving and New Year's (AAA again). I don't know about you, but this has always seemed like an excellent time to stay off the road to me.

* NYC is the most expensive city in the world to dine out in, with an average tab of $39.46 person. Least expensive cities: New Orleans ($26.18) and Austin ($25.30) (Zagat). No surprises here. But it is somewhat consoling to discover that U.S. restaurants cost roughly half what their peers do in cities like London, Paris and Tokyo.

* 54 percent of Americans have four or more weeks of vacation a year, and 47 percent believe they "need" six weeks or more. Yet only 64 percent of Americans used all their vacation time last year. When asked why, 28 percent said they can't afford to be away from work (TripAdvisor). Sadly, this one rings all too true to me.

TripAdvisor, btw, had some interesting "favorites" results from its survey of more than 2,500 travelers from around the world:
Top U.S. airline: American (second favorite: Southwest).
Least favorite airline: US Airways.
Favorite domestic airport: Las Vegas McCarran and Orlando International (tie).
Favorite airport in the world: Amsterdam's Schipol International.
Most popular U.S. state that worldwide travelers intend to visit in the next 12 months: Yep, it's Florida.
Least favorite airport in the world: London Heathrow and Chicago O'Hare.

And finally, my favorite part of TripAdvisor's survey, the annual "travelcast" of hot destinations. These are based on (it says here) a complex algorithm that looks at several criteria, including changes in earch activity and postings on the site. And according to their findings, the top three emerging world hotspots for travel are (drum roll)...

1. Jerba, Tunisia
2. Makandi Bay, Egypt
3. Phangnga, Thailand

Other cities on the list were Sabaudia, Italy; Asilah, Morocco; and Kotor, Montenegro. I don't know about you, but reading this kind of list just makes me want to get my passport out and get packing. Jerba, here I come!

By K.C. Summers |  November 19, 2007; 9:49 AM ET  | Category:  K.C. Summers , Travel Trends
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Think you meant to say New York is the most expensive city in the U.S. to dine in, right?

Posted by: sharon | November 19, 2007 3:29 PM

My bad. Of course, I meant the U.S., not the world -- that distinction (according to Zagat) goes to London (average cost: $79.46), Paris ($74.24) and Tokyo ($69.58).

Posted by: KC | November 19, 2007 3:57 PM

I missed today's on-line chat and want to comment on the questions that dealt with getting to the airports. A related question should concern arriving back in the U.S. from abroad, something we did twice in the past four months, once at Philly and once at Dulles. Both times we had connecting flights and it was very stressful being in the cattle lines in those two airports, even though we had allowed 2 or 3 hours layover.

Getting through customs and security coming back was horrible at both places. Folks who had purchased duty free booze had an especially tough time, as they had to force that into checked bags prior to the next flight.

Posted by: Bartolo | November 19, 2007 6:27 PM

I had the pleasure of going to Asilah earlier this year, and I highly recommend it. Great food, beautiful sights and genuinely friendly people.

Posted by: Liz | November 19, 2007 8:08 PM

Thinking about the AAA item on the amount of trips between Thanksgiving and New Years, I can probably agree. I remember as a kid, my family (or parts of it) would definitely do that. But, I am talking about a day trip (less then 2 hours one way) to see relatives.

I can't see the figure on 4 and 5 star properties being correct. Possibly during the holidays it is looked at as being a good time to "splurge" on travel. Lets face it, a 4 year old is going to be as happy(or miserable) at a Motel 6 as they are at a Conrad Hilton.

Looking at the vacation time issue, I think teachers have really skewed that 4 or more week figure. Where I work you need to be employeed for over 12 years to get 4 weeks. Also it has only been since we were purchased by a larger company, that it has even been possible to take more than a week's vacation at one time. But I agree $ is a factor in being able to afford to go anywhere other than porchville for many.

For myself I am planning 2 trips for next year. One week to Montreal and Quebec City, and 2 weeks to Northern Europe. I know the Doller is tanking, but I recently joined L/ghei ( sort of a couch-surfing group for gays and lesbians ) So hopefully I will save a little on accommodations. I plan on flying in and out of Brussels for the first 2 weeks of December. I plan on going to Antwerp, Rotterdam, Amsterdam, Luxembourg and Cologne, I just need to line up my itinerary.

Posted by: rja112 | November 20, 2007 1:38 AM

These all sound right to me. Briefly:

* Spending as much on leisure travel as last year IS a cut-back, given rising fuel prices, airline prices, and inflation. The average trip probably costs 10% more this year. If the survey said "more than last year" that would be surprising.

* The economy, on the whole, is doing well, but primarily for those earning more than, say $200k a year. These are the people who book four star hotels and business class travel, no? When you look at the target market, a rise in upscale vacations is not at all surprising.

* It's an excellent time to stay off the road precisely because 1/3 of Americans are taking two or more trips in a month. Reminds me of, "No one goes there anymore, it's too crowded."

* London, Paris, and Tokyo are three of the most desirable cities to live in in the world, hence, the three of the most expensive. Given the dollar's decline and this story's choice to denominate in dollars, not local currency, the fact that a meal costs twice what it does in London isn't surprising in the least. In fact, in London most everything costs twice what it would in America if you're paying in dollars.

* Many companies now lump together vacation and sick days, leading (A) people to appear to have more vacation time than they really do and (B) people to save a few days at the end of their fiscal year in case they get sick. Given that there are only about 3m full-time teachers in America, that isn't nearly enough to skew a survey of the 100m+ workers in America. More interesting questions would have been "Of those who have separate sick leave, how much vacation time do you have?" and "Of those with three or more unused days of leave, what was the most important reason not all leave was used?" Does anyone ask those?

Am I asking too much in hoping for rigorous methodology in travel-industry surveys? I would think the travel industry would do quality market research, but these surveys tell us nothing we don't already know.

Posted by: JohnOfCharleston | November 20, 2007 11:16 AM

Yes, John, you're asking too much! Most of these "findings" are skewed to benefit the pollsters, it would appear. But we bring our reporters' skepticism to all of these results, and we can still glean some interesting fun facts from them.

Posted by: KC | November 21, 2007 4:51 PM

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